A
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Abdarzadeh, Pedram
Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city) [Volume 7, Issue 2, 2015, Pages 253-272]
-
Abdi, Naser
Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
-
Abedi, Babak
The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
-
Adibzade, Marzie
The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
-
Aghazade, Hashem
Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [Volume 7, Issue 4, 2015, Pages 761-782]
-
Aghazade, Hashem
Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company [Volume 7, Issue 2, 2015, Pages 501-513]
-
Akbari, Mohsen
The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
-
Akbarpour, Haleh
Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [Volume 7, Issue 4, 2015, Pages 761-782]
-
Akhondzadeh-Noughabi, Elham
An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
-
Akhondzade Noghabi, Elham
A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
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Alavi, Seyed Moslem
The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [Volume 7, Issue 3, 2015, Pages 543-562]
-
Albadvi, Amir
An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
-
Amoei Ojaki, Ali
The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention
(Case study: Tehran’s tourists) [Volume 7, Issue 1, 2015, Pages 43-65]
-
Ansari, Manouchehr
Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
-
Ansari, Nafiseh
Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
-
Asadolahi Dehkordi, Elahe
Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
-
Asadzadeh, Abdollah
A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
-
Asgari, Naser
The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
-
Asgari, Razieh
Bi-objective customer segmentation using data mining technique (A case study in Sima-choob) [Volume 7, Issue 4, 2015, Pages 841-864]
-
Asghari, Qasem
Investigating the relationship between cognitive dissonance and product involvement [Volume 7, Issue 3, 2015, Pages 663-678]
-
Ashkani, Mahdi
The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
-
Assadzadeh, Ahmad
The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
-
Ataei, Mahdi
Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
B
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Bagheri, Fatemeh
Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
-
Bahrainizadeh, Manijeh
Providing a model for investigating the impact of marketing communications / media on acceptance of mobile advertising [Volume 7, Issue 3, 2015, Pages 563-582]
-
Balochi, Hosein
The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention
(Case study: Tehran’s tourists) [Volume 7, Issue 1, 2015, Pages 43-65]
-
Baradaran, Vahid
Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed
RFM model [Volume 7, Issue 1, 2015, Pages 23-42]
-
Bashokouh, Mohammad
Analysis of the factors affecting development of the services brand identity [Volume 7, Issue 1, 2015, Pages 1-21]
-
Bazargan, Abbas
An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
-
Behnamian, Javad
Bi-objective customer segmentation using data mining technique (A case study in Sima-choob) [Volume 7, Issue 4, 2015, Pages 841-864]
-
Biglari, Mohammad
Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed
RFM model [Volume 7, Issue 1, 2015, Pages 23-42]
D
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Darzian Azizi, Abdolhadi
Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
-
Dehghan, Alireza
Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
-
Dehghani, Adele
The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
-
Dehghani Samani, Nastaran
A survey of impulse buying behavior in subway’s passengers [Volume 7, Issue 1, 2015, Pages 67-82]
-
Dehghani Soltani, Mahdi
Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
-
Delafrooz, Narges
Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company) [Volume 7, Issue 3, 2015, Pages 621-642]
-
Divandari, Ali
Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
-
Doaei Oskoei, Mahshad Alsadat
Effective factors on reacquiring lost customers in insurance company [Volume 7, Issue 2, 2015, Pages 407-426]
E
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Ebrahimi, Abolghasem
The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [Volume 7, Issue 3, 2015, Pages 543-562]
-
Ebrahimi, Seyed Babak
Identification of the effective criteria on choosing imitation brand for consumables [Volume 7, Issue 2, 2015, Pages 273-294]
-
Ebrahimpour Azbari, Mostafa
The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
-
Ehsani Moghadam, Neda
An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
-
Esfidani, Mohammad Rahim
The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention
(Case study: Tehran’s tourists) [Volume 7, Issue 1, 2015, Pages 43-65]
F
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Farhangi, Ali Akbar
Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory [Volume 7, Issue 1, 2015, Pages 145-162]
-
Farsizadeh, Hossein
Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
-
Fotovat, Banafsheh
Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city) [Volume 7, Issue 2, 2015, Pages 253-272]
G
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Garosi Mokhtarzadeh, Nima
Examining the effects of market orientation and management innovation on firm performance: The mediating role of technological innovation [Volume 7, Issue 2, 2015, Pages 463-484]
-
Gaskari, Reihaneh
Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
-
Gheitani, Alborz
Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
-
Gholizadeh, Zahra
Investigating the effect of context factors on the effectiveness of brand placement in movies [Volume 7, Issue 3, 2015, Pages 679-698]
-
Ghollamzadeh, Rasoul
Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
H
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Haghighi, Mohammad
Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company [Volume 7, Issue 2, 2015, Pages 501-513]
-
Haghighi, Mohammad
Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
-
Hamidizadeh, Mohammad Reza
Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
-
Hasangholipoor, Tahmoores
Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
-
Hayati, Behzad
Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
-
Hazaveh Hesar Maskan, Babak
The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
-
Heidarzadeh, Kambiz
Investigating the effect of context factors on the effectiveness of brand placement in movies [Volume 7, Issue 3, 2015, Pages 679-698]
-
Heidarzadeh Hanzaee, Kambiz
A survey of impulse buying behavior in subway’s passengers [Volume 7, Issue 1, 2015, Pages 67-82]
-
Hoseinzade Shahri, Masumeh
Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran) [Volume 7, Issue 1, 2015, Pages 83-99]
I
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Imani, Saheb
Effects of internal marketing on employees performance: Effect of Mediator Organizational Innovation (Case study: departments within The AGHAJARI Oil and Gas Operation Company) [Volume 7, Issue 2, 2015, Pages 315-338]
K
-
Karami, Massuod
Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran) [Volume 7, Issue 1, 2015, Pages 83-99]
-
Karoubi, Mehdi
Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory [Volume 7, Issue 1, 2015, Pages 145-162]
-
Ketabian, Hamid
Identification of the effective criteria on choosing imitation brand for consumables [Volume 7, Issue 2, 2015, Pages 273-294]
-
Khanlari, Amir
Effective factors on reacquiring lost customers in insurance company [Volume 7, Issue 2, 2015, Pages 407-426]
-
Khanlari, Amir
Investigating the relationship between customer equity and the performance of Parsian International Hotels Corporation [Volume 7, Issue 4, 2015, Pages 761-782]
-
Khodadad Hoseini, Seyed Hamid
Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
-
Khodadad Hosseini, Hamid
Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
M
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Manian, Amir
A Comprehensive Framework for E-marketing Implementation by Meta-Synthesis Method [Volume 7, Issue 4, 2015, Pages 901-920]
-
Mehrabani, Mahnaz
Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran) [Volume 7, Issue 1, 2015, Pages 83-99]
-
Minaie Bidgoli, Behrouz
A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
-
Mira, Seid Abolghasem
From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
-
Mirkazemi Mood, Mohammad
Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
-
Mirzaei, Roozbeh
From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
-
Moghimi, Seyed Mohamad
Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
-
Mohaghar, Ali
Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
-
Mohammadi, Effat
Regulation and prediction of customers’ behavior according to Rough Set Theory and Selectability/Rejectability Measures (Case study: Sony Ericsson Mobile Phone) [Volume 7, Issue 1, 2015, Pages 163-185]
-
Mohammadi, Esfandyar
Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
-
Mohammad Nabi, Zohreh
Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company) [Volume 7, Issue 2, 2015, Pages 445-462]
-
Mohtaram, Rahim
Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
-
Molahoseini, Ali
The effects of distribution channel diversification of luxury brand on consumers’ brand value and loyalty consumers in clothing market Kerman [Volume 7, Issue 1, 2015, Pages 187-208]
-
Moshabaki, Asghar
Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
N
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Naderi, Mahmood
The Impact of innovation on Electronic purchase intention by Structural Equation Modeling [Volume 7, Issue 4, 2015, Pages 941-966]
-
Naderi Khorshidi, Alieaza
Investigating the impact of inter organization elements and industry structure on corporate social responsibility in Tehran Stock Exchange (TSE) [Volume 7, Issue 1, 2015, Pages 209-229]
-
Najafi Siahroudi, Mahdi
The effect of customer identification with brand on anti-brand activities through brand love and brand jealousy [Volume 7, Issue 3, 2015, Pages 543-562]
-
Nasiri, Hakimeh
From European Tourists Motivation to Destination Choice (Iran as a Case) [Volume 7, Issue 4, 2015, Pages 921-940]
-
Nasiri, Mohammad
A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction [Volume 7, Issue 1, 2015, Pages 231-251]
-
Nazari, Mohsen
Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
-
Nazari, Mohsen
The Impact of Perceived Price Fairness on Loyalty, Willingness to Pay, Complain and Revenge Intention of Customers (Case Study: Internet Services Industry) [Volume 7, Issue 4, 2015, Pages 967-984]
-
Nikbakht, Mohamad Javad
Exploring The Effects Of Buyer Impulsivity Factors And In-Store Environment Factors On Impulse Buying In Chain Stores [Volume 7, Issue 4, 2015, Pages 985-1004]
-
Nikraftar, Tayebeh
The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
P
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Pashaabadi, Mikael
Investigating a quantitative pattern of entrepreneurial marketing dimensions effect on organizational agility (Case study: Private educational centers) [Volume 7, Issue 3, 2015, Pages 601-620]
-
Pourashraf, Yasanollah
The influence of service environments on customer emotion and service outcomes [Volume 7, Issue 2, 2015, Pages 363-380]
-
Pourdehghan, Adel
Providing a model for investigating the impact of marketing communications / media on acceptance of mobile advertising [Volume 7, Issue 3, 2015, Pages 563-582]
R
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Rafiei Rasht Abadi, Fatemeh
The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty: [Volume 7, Issue 4, 2015, Pages 783-804]
-
Rahimi, Farajollah
Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand) [Volume 7, Issue 3, 2015, Pages 643-662]
-
Rahimi, Hesam
Identification of the effective criteria on choosing imitation brand for consumables [Volume 7, Issue 2, 2015, Pages 273-294]
-
Rahmanseresht, Hossein
A model describing intelligence in parent companies [Volume 7, Issue 4, 2015, Pages 805-822]
-
Rahnama Qara Khan Biglou, Afshin
The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
-
Ranjbariyan, Bahram
Investigating the relationship between cognitive dissonance and product involvement [Volume 7, Issue 3, 2015, Pages 663-678]
-
Rastegar, Abbasali
Explanation of personality factors affecting oniomania with an emphasis on moderator role of keeping up with the Joneses [Volume 7, Issue 3, 2015, Pages 699-720]
-
Razavi, Mostafa
Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics [Volume 7, Issue 3, 2015, Pages 737-760]
-
Rezaei Yousefi, Behnam
Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company) [Volume 7, Issue 3, 2015, Pages 621-642]
-
Roosta, Ahmad
Presenting a local model for improving Iranian companies’ export performance in construction material market of Iraq [Volume 7, Issue 3, 2015, Pages 721-736]
-
Roshandel, Taher
Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
S
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Saadeghvaziri, Faraz
Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory [Volume 7, Issue 1, 2015, Pages 145-162]
-
Sadegh, Mohammad Hadi
Determining effective characteristics on ADSL internet users’ behavior in Iran [Volume 7, Issue 2, 2015, Pages 427-444]
-
Safari, Hosein
The facilitating effect of individual, environmental and fashion involvement factors on impulse buying [Volume 7, Issue 1, 2015, Pages 127-144]
-
Safarzadeh, Hossein
Identifying the effective factors on success of strategic planning by structural equations modeling method (Case study: Iran Insurance Company of Tehran city) [Volume 7, Issue 2, 2015, Pages 253-272]
-
Saidi Arani, Fatemeh
The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
-
Salehi, Ali
Suevey of Problems and obstacles to tourism development in the Esfehan city as a tourist [Volume 7, Issue 4, 2015, Pages 865-880]
-
Sepehri, Mohammad Mehdi
An analysis of structural changes of customer segments by a hybrid method of clustering and association rule [Volume 7, Issue 3, 2015, Pages 515-542]
-
Seyedjavadin, Seyed Reza
Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
-
Seyed Javadin, Seyed Reza
Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
-
Seyyed Amiri, Nader
Entrepreneurial marketing model for SMEs based on Classic Grounded Theory [Volume 7, Issue 1, 2015, Pages 101-125]
-
Shabani, Marjan
An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
-
Shah Hoseini, Mohammad Ali
Determining effective characteristics on ADSL internet users’ behavior in Iran [Volume 7, Issue 2, 2015, Pages 427-444]
-
Shahroodi, Kambiz
Developing a model to measure the impact of corporate social responsibility and identity on corporate brand equity (Case study: Pars Khazar Industrial Company) [Volume 7, Issue 3, 2015, Pages 621-642]
-
Sharafi, Vahid
Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
-
Sharifi, Mahdi
Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials [Volume 7, Issue 4, 2015, Pages 823-840]
-
Sheikh, Reza
Regulation and prediction of customers’ behavior according to Rough Set Theory and Selectability/Rejectability Measures (Case study: Sony Ericsson Mobile Phone) [Volume 7, Issue 1, 2015, Pages 163-185]
-
Shekasteband, Mitra
Analysis of the factors affecting development of the services brand identity [Volume 7, Issue 1, 2015, Pages 1-21]
-
Siah Sarani Kojori, Mohammad Ali
Explanation of personality factors affecting oniomania with an emphasis on moderator role of keeping up with the Joneses [Volume 7, Issue 3, 2015, Pages 699-720]
-
Solgi, Mohammad
Investigating the impact of inter organization elements and industry structure on corporate social responsibility in Tehran Stock Exchange (TSE) [Volume 7, Issue 1, 2015, Pages 209-229]
-
Stiri, Mehrdad
Market orientation in Iran banking Industry with an emphasis on HR roles [Volume 7, Issue 2, 2015, Pages 295-314]
T
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Taban, Mohammad
Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
-
Tabatabaee Nasab, Seyed Mohammad
Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company) [Volume 7, Issue 2, 2015, Pages 445-462]
-
Taghizadeh Yazdi, Mohamad Reza
Identification and prioritization of the tourism industry's target markets using Multi Attribute Decision Making Approach in a fuzzy environment [Volume 7, Issue 2, 2015, Pages 381-406]
-
Tajaddini, Faride
The effects of distribution channel diversification of luxury brand on consumers’ brand value and loyalty consumers in clothing market Kerman [Volume 7, Issue 1, 2015, Pages 187-208]
-
Talebi, Kambiz
The relationship between organizational innovation and performance considering the role of marketing innovation as intermediary variable (Case study: small and medium-sized businesses in the textile industry [Volume 7, Issue 2, 2015, Pages 485-500]
V
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Vadie Nowghabi, Ali
Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company [Volume 7, Issue 2, 2015, Pages 501-513]
-
Viseh, Seyyed Mahdi
Considering the relationship between enterprise intelligence, attractiveness and banks’ internal capabilities with their competitiveness (Case study: Ilam provincial public (governmental) banks) [Volume 7, Issue 3, 2015, Pages 583-600]
Y
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Yazdani, Hamid Reza
An investigation of importance and consideration of Human Resource Value Chain Measurement in Saipa Industrial Group (Case study: Multiple) [Volume 7, Issue 2, 2015, Pages 339-362]
Z
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Zamani, Mahmoud
Examining the effects of market orientation and management innovation on firm performance: The mediating role of technological innovation [Volume 7, Issue 2, 2015, Pages 463-484]
-
Zarei, Azim
Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions [Volume 7, Issue 4, 2015, Pages 881-900]
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