Journal of Business Management

Journal of Business Management

Keyword Index
A
  • Advertisement Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [Volume 13, Issue 1, 2021, Pages 114-131]
  • Antecedents Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
B
  • Bibliometric analysis Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
  • Brand Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
  • Brand Identifying Factors Affecting Brand Embarrassment [Volume 13, Issue 4, 2021, Pages 911-928]
  • Brand Concept map Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism [Volume 13, Issue 2, 2021, Pages 362-383]
  • Brand-Consumer Value Ratio Reflection on the Antecedents of Resilience to Negative Information among the Consumers of Digital Goods [Volume 13, Issue 1, 2021, Pages 228-246]
  • Brand interest Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
  • Brand Loyalty Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
  • Brand Loyalty Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
  • Brand Memorization The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
  • Brand Recognition The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
  • Brand trust Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
  • Brand Value Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
  • Business model Designing a Business Model for Digital Media Based on Creating a Distinctive Brand [Volume 13, Issue 3, 2021, Pages 769-790]
  • Buyer-Seller relationship A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
C
  • Causes of Discount Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
  • Chance-based price promotions The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
  • Charity Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities [Volume 13, Issue 3, 2021, Pages 611-632]
  • Charmaz’ Constructivist Approach Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
  • Child The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
  • Children’s Magazines Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [Volume 13, Issue 1, 2021, Pages 114-131]
  • Cinema Industry Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
  • Cinema Media Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
  • CIPP model Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
  • Commitment to Society Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
  • Consequences Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
  • Consumer Brand Identifying Factors Affecting Brand Embarrassment [Volume 13, Issue 4, 2021, Pages 911-928]
  • Corporate governance Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
  • Corporate social responsibility Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
  • Cost Leadership Strategy Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
  • Customer-based brand equity pyramid The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
  • Customer-Customer Similarity Reflection on the Antecedents of Resilience to Negative Information among the Consumers of Digital Goods [Volume 13, Issue 1, 2021, Pages 228-246]
  • Customer experience Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
  • Customer experience Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
  • Customer experience management Customer Experience Management; Trends and Areas in Research [Volume 13, Issue 2, 2021, Pages 502-523]
  • Customer Experience Management (CEM) Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
  • Customer Knowledge Management Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
  • Customer relationship management Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
  • Customers’ Intention Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
  • Customer’s Perceived Value A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
  • Customers’ personality type Developing a Multi-level Model of the Impact of Sellers’ and Customers’ Personality type on Sellers’ Trustfulness [Volume 13, Issue 2, 2021, Pages 412-434]
D
  • Data mining Approach The Factors Affecting Place Branding based on Data Mining Approach (Case Study: Instagram Social Media) [Volume 13, Issue 2, 2021, Pages 473-501]
  • Decision to purchase The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
  • Destination image Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]
  • Destination Marketing Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]
  • Digital media Designing a Business Model for Digital Media Based on Creating a Distinctive Brand [Volume 13, Issue 3, 2021, Pages 769-790]
  • Discount Store Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
  • Distinctive Brand Designing a Business Model for Digital Media Based on Creating a Distinctive Brand [Volume 13, Issue 3, 2021, Pages 769-790]
  • Distribution channel Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
E
  • E-Banking Service Device Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
  • E-Banking Services Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
  • Electronic Word-of-Mouth The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
  • Emotional Passions Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
  • Employer Branding Developing an Employer Branding Model based on the Expectations of Talented Employees [Volume 13, Issue 2, 2021, Pages 337-361]
  • Employer Brand Promises Developing an Employer Branding Model based on the Expectations of Talented Employees [Volume 13, Issue 2, 2021, Pages 337-361]
  • Essemce and bredth Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
  • Ethnography Typology of Fake Social Media News in the Context of Iran: An Ethnographic Approach [Volume 13, Issue 3, 2021, Pages 814-844]
  • Executive strategy Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
  • Experimental design The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
  • Export Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
  • Export challenges Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
  • External Legitimacy Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
F
  • Food industry The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
  • Foundation data theory Developing a Framework to Integrate Customers’ Knowledge Management and Customer Relationship Management in the Banking Industry [Volume 13, Issue 2, 2021, Pages 572-608]
  • Functional Value The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
G
  • Gamification Marketing Activities The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
  • Good Electronic Governance Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
  • Good Governance Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
  • Gray market Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
  • Grounded theory Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
H
  • Hedonic Value The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
  • Home Appliances Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
  • Hybrid pricing Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]
I
  • Informal market Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
  • Instagram The Factors Affecting Place Branding based on Data Mining Approach (Case Study: Instagram Social Media) [Volume 13, Issue 2, 2021, Pages 473-501]
  • Institutional Analysis and Development Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
  • Institutions Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
  • Insurance industry Designing a Model to Explain the Performance of the Sales Network in the Insurance Industry [Volume 13, Issue 2, 2021, Pages 457-472]
  • Insurance industry Providing a model of good e-governance in the online business environment of the insurance industry [Volume 13, Issue 4, 2021, Pages 864-885]
  • Integrated Marketing Communications Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
  • Intention to Visit Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]
  • Internal Legitimacy Institutional Analysis and Development of Organizational Social Responsibility: A Mixed Approach [Volume 13, Issue 4, 2021, Pages 929-952]
  • International Film Marketing Developing a Model to Gain a Greater Share of International Markets for the Iranian Audio-Visual and Cinema Products [Volume 13, Issue 1, 2021, Pages 153-183]
  • International Market Development Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
M
  • Macroeconomic factors Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
  • Media Entrepreneurship Factors Affecting the Entry of Iranian Media Companies into the Social Network Market [Volume 13, Issue 2, 2021, Pages 524-545]
  • Media Management Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [Volume 13, Issue 3, 2021, Pages 845-860]
  • Meta-synthesis Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
  • Meta-synthesis Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
  • Meta-synthesis Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
  • Meta-synthesis Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach [Volume 13, Issue 4, 2021, Pages 886-910]
  • Mind Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
  • Multi-Business Companies Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
  • Multi-level analysis Developing a Multi-level Model of the Impact of Sellers’ and Customers’ Personality type on Sellers’ Trustfulness [Volume 13, Issue 2, 2021, Pages 412-434]
  • Multi-objective optimization Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]
N
O
  • Obsessive Brand Advocacy The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value [Volume 13, Issue 1, 2021, Pages 184-208]
  • Online store Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
  • Opportunity Identification The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
  • Organizational Brand Identity The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
  • Organizational Competencies The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
  • Organizational Identity Orientation Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
  • Organizational Strategies Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
P
  • Packaging Color The Impact of Packaging Color on Brand Memorization among Children (7-12 years old) [Volume 13, Issue 1, 2021, Pages 209-227]
  • Party brand Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism [Volume 13, Issue 2, 2021, Pages 362-383]
  • Perceived value Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
  • Performance Designing a Model to Explain the Performance of the Sales Network in the Insurance Industry [Volume 13, Issue 2, 2021, Pages 457-472]
  • Physical Store Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
  • Political discourse Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism [Volume 13, Issue 2, 2021, Pages 362-383]
  • Porter Model Factors Affecting the Entry of Iranian Media Companies into the Social Network Market [Volume 13, Issue 2, 2021, Pages 524-545]
  • Price factors Generating a Model of International Markets Development (Case Study: Petrochemical Products) [Volume 13, Issue 2, 2021, Pages 384-411]
  • Product features Developing a Neuro-Fuzzy Inference System to Assess the Appropriateness of Retail Types with Product Features [Volume 13, Issue 1, 2021, Pages 66-87]
  • Promotional Techniques Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [Volume 13, Issue 1, 2021, Pages 114-131]
R
  • Relationship marketing A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
  • Resilience against Negative Information Reflection on the Antecedents of Resilience to Negative Information among the Consumers of Digital Goods [Volume 13, Issue 1, 2021, Pages 228-246]
  • Resilient economy Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
  • Retail Formats Developing a Neuro-Fuzzy Inference System to Assess the Appropriateness of Retail Types with Product Features [Volume 13, Issue 1, 2021, Pages 66-87]
S
  • Samsung Identifying Antecedences and Consequences of Developing a Gray Market for Samsung Brand Home Appliance Products in Iran [Volume 13, Issue 2, 2021, Pages 435-456]
  • Sellers’ personality type Developing a Multi-level Model of the Impact of Sellers’ and Customers’ Personality type on Sellers’ Trustfulness [Volume 13, Issue 2, 2021, Pages 412-434]
  • Sellers’ trustfulness Developing a Multi-level Model of the Impact of Sellers’ and Customers’ Personality type on Sellers’ Trustfulness [Volume 13, Issue 2, 2021, Pages 412-434]
  • Service industry Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
  • Service Marketing The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
  • Significance-performance analysis Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities [Volume 13, Issue 3, 2021, Pages 611-632]
  • Skill-based price promotions The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
  • Social Identity Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty [Volume 13, Issue 3, 2021, Pages 633-654]
  • Social marketing Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities [Volume 13, Issue 3, 2021, Pages 611-632]
  • Social media Factors Affecting the Entry of Iranian Media Companies into the Social Network Market [Volume 13, Issue 2, 2021, Pages 524-545]
  • Social media Typology of Fake Social Media News in the Context of Iran: An Ethnographic Approach [Volume 13, Issue 3, 2021, Pages 814-844]
  • Social media The Role of Social Participation and Electronic Word-of-Mouth Advertising in Brand Equity [Volume 13, Issue 4, 2021, Pages 953-973]
  • Social Messenger Factors Affecting the Entry of Iranian Media Companies into the Social Network Market [Volume 13, Issue 2, 2021, Pages 524-545]
  • Social organization Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
  • Social Stereotype Developing a Framework for the Intention to Buy from Discount Stores [Volume 13, Issue 1, 2021, Pages 132-152]
  • Strategic Agility The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
  • Strategic development of branding process Proposing a Framework for Strategic Development of Branding Process Based on the CIPP Model: A Meta-synthesis Approach [Volume 13, Issue 2, 2021, Pages 306-336]
  • Strategic Execution Conceptualizing the Nature of Strategic Execution to Organizational Strategies Implementation [Volume 13, Issue 3, 2021, Pages 655-689]
  • Strategic Partners Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
  • Strategy Identifying the Dimensions of the Impact of Organizational Identity on Organizational Strategy: a Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 21-41]
  • Strategy Modeling a Diversification Strategy for Iranian Private Multi-Business Companies [Volume 13, Issue 1, 2021, Pages 42-65]
  • Strategy The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity [Volume 13, Issue 3, 2021, Pages 690-720]
  • Structural Capital The Effect of Structural Capital on Identifying Business Opportunities with the Mediating Role of Strategic Agility (Case Study: Iranian Food Industry) [Volume 13, Issue 2, 2021, Pages 546-571]
  • Structural Equation Modeling A Mixed Study on Buyer-Seller Relationships in Industrial Markets (B2B): Case Study of Iran Oil Supply Chain [Volume 13, Issue 1, 2021, Pages 273-303]
  • Symbolic Interaction Theory Developing a Conceptual Model of Brand Love Based on the Symbolic Interaction Theory [Volume 13, Issue 3, 2021, Pages 744-768]
  • Systematic review Identifying Board Processes through Behavioral Perspective toward Corporate Governance using Meta-Synthesis Approach [Volume 13, Issue 1, 2021, Pages 88-113]
T
  • Talented Employees Developing an Employer Branding Model based on the Expectations of Talented Employees [Volume 13, Issue 2, 2021, Pages 337-361]
  • Tensile price claims The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
  • Testing Model Testing the customer experience management model in E-banking [Volume 13, Issue 4, 2021, Pages 974-1000]
  • Thematic analysis Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
  • Thematic analysis Typology of Fake Social Media News in the Context of Iran: An Ethnographic Approach [Volume 13, Issue 3, 2021, Pages 814-844]
  • Type of Mannequin Exploration of the Role of Visual Merchandising (Mannequin) on Women’s shopping Behavior through the Moderating Role of Type of Store and Customers’ Intention: An Experimental Research Approach [Volume 13, Issue 1, 2021, Pages 247-272]
  • Typology Typology of Fake Social Media News in the Context of Iran: An Ethnographic Approach [Volume 13, Issue 3, 2021, Pages 814-844]
U
  • Uncertain price promotions The Impact of Discount Uncertainty on the Decision to Buy [Volume 13, Issue 3, 2021, Pages 791-813]
  • Uncertainty Developing a Model to Recognize, Classify, and Analyz the Uncertainties Affecting the Selection of Strategic Partners in Resilient Economy (Case Study: National Iranian Oil Company) [Volume 13, Issue 1, 2021, Pages 3-20]
  • Unhealthy Food Product Promotional Techniques in Advertisement of Unhealthy Food Product in Children Magazines [Volume 13, Issue 1, 2021, Pages 114-131]
V
  • Virtual reality Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]
W
  • Web Advertising Providing a New Decision Model in Internet Advertising Planning Using Non-dominated Sorting Genetic Algorithm II [Volume 13, Issue 4, 2021, Pages 1001-1016]
  • Word of mouth advertisement Virtual Reality Technology in Tourism Destination Marketing [Volume 13, Issue 3, 2021, Pages 721-743]