A
-
Abbasi, FATEMEH
Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
-
Abedi, Ehsan
Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
-
Aghajeri, Masoumeh
The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
-
Aghdasi, Mohammad
Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
-
Ahghar Bazargan, Negin
The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
-
Ahmadpour, Mahmood
Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
-
Akbari, Mohsen
Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
-
Alavi, ُSayyed Moslem
Identifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
-
Alavi Foumani, Seyedeh Fatemeh
A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
-
Albadavi, Amir
Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
-
Aligholi, Mansoureh
Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
-
Alipoor, Vahideh
Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
-
Alvar, Zahra Ahmadi
The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
-
Amini, Alireza
The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
-
Amiry, Shima
The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
-
Amraee, Hafez
The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
-
Ansari, Azarnoosh
The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
-
Azar, Adel
Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
-
Azizi, Shahriar
Model of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
B
-
Babaei Siahkalroodi, Sirous
Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
-
Barati, Abolfazl
Model of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
-
Bidram, Hamid
Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
D
-
Dehdashti Shahrokh, Zohreh
Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
-
Delafrooz, Narges
Specifying the Social Media Usage among Insurance Companies, Agents and
Clients (insured)’ Interactions
(Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
-
Divandari, Ali
Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
E
-
Ebrahimi, Abolghasem
Identifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
-
Ebrahimi, Elham
Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
-
Ehsani, Razieh
Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
-
Esmaeelpour, Reza
Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
-
Esmaeelzadeh, Ali
The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
F
-
Fallah, Mohammad reza
Designing a Framework to Implement Social Commerce from the Perspective of
Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
-
Farokhbakht Foomani, Alireza
Specifying the Social Media Usage among Insurance Companies, Agents and
Clients (insured)’ Interactions
(Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
-
Fatemi, Seyed Mojtaba
Analysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
G
-
Ghareche, Manije
Model of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
-
Gharibi, Mohiyeddin
A Nethnography Study to Identify the Underlying Dimensions of Customer Experience
in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
-
Ghezelbash, Mahsa
Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
-
Gholipoor, Sara
The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
-
Golkari hagh, Sahar
The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
H
-
Hadadian, Alireza
Typology of clothing brand consumers based on purchase decision making style [Volume 9, Issue 2, 2017, Pages 353-374]
-
Haghighi, Mohammad
A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
-
Haghighi, Mohammad
Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
-
Hakimi, Iman
The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted
Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
-
Harandi, Ata Ollah
Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
-
Hasangholipour Yasoori, Tahmoores
A Nethnography Study to Identify the Underlying Dimensions of Customer Experience
in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
-
Hashemi, Mahdi
Assessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
-
Heidari, Ali
Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
-
Heidarzadeh Hanzaei, Kambiz
Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
I
-
Iravani, Mohammad Javad
A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using
Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
J
-
Jalali, Seyed Hossein
Strategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
-
Jamallo, Fatemeh
Investigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
-
Jamipour, Mona
The Effect of Social Commerce Capabilities
on Customers' Attitude to Ward Buying
by the Mediator Role of Trust
(Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
-
Jamipour, Mona
Designing a Framework to Implement Social Commerce from the Perspective of
Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
K
-
Khanlari, Amir
A Nethnography Study to Identify the Underlying Dimensions of Customer Experience
in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
-
Khodadad Hoseini, Seyed Hamid
The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
-
Kiaee, Kiandokht
The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
M
-
M, M
The Effect of Brand Equity and Social
Capital on Brand Image
(A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
-
Mahmoudian, Omid
Assessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
-
Mahmoudi Meimand, Mohammad
The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
-
Mahmoudzadeh, Ahad
Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
-
Maleki Minbashrazgah, Morteza
Identification and Classification of Entrepreneurial Thinking to the Issue of International Marketing Ecosystem Using Q Method [Volume 9, Issue 3, 2017, Pages 551-572]
-
Mansouri, Saeedeh
Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
-
Mansourian, Yazdan
Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
-
Masooudy, Nazanin
Identifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
-
Mazrouei NasrAbadi, Esmaeil
The Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
-
Mehrmanesh, Hassan
The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
-
Moeini, Hossein
The Effect of Social Commerce Capabilities
on Customers' Attitude to Ward Buying
by the Mediator Role of Trust
(Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
-
Moghadam, Arash
The Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
-
Mokhtarzadeh, Nima
Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
-
Mosadegh, Mohammad Javad
The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
-
Motallaei, Farhad
Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
N
-
Naghdi, Etebar
Entrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
-
Nategh, Mohammad
Explaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
-
Nazari, Mohsen
Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
-
Nazari, Mohsen
Analysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
-
Niku, Abbasi
Designing a Model for Higher Education
Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
O
-
Ostadi, Bakhtiar
Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
P
-
Pirani AhmadAbad, Neda
Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
-
Pooya, Alireza
Typology of clothing brand consumers based on purchase decision making style [Volume 9, Issue 2, 2017, Pages 353-374]
-
Pour Ashraf, Yasan allah
The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
-
Pourmourdinin, Elahe
Identifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
-
Purashraf, Yasanollah
Designing a Model for Higher Education
Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
R
-
Raei, Reza
A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using
Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
-
Rahmani Meybodi, Farahnaz
Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
-
Rahmanseresht, Hossein
Examining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
-
Ramezanian, Rasool
Agent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
-
Ranjbarian, Bahram
Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
-
Razavi, Mostafa
Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
-
Rezaee Kelidbari, Hamid Reza
A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
-
Rezvani, Mehran
The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
-
Roosta, Ahmad Roosta
A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
-
Roshandel Arbatani, Taher
A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
-
Roshandel Arbatani, Taher
Advertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
S
-
Safari-kahreh, Mohammad
A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using
Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
-
Salehi, Ali
A Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
-
Salimi, Mehran
Developing a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
-
Samavatian, Hossein
Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
-
Samii Nasr, Mahmoud
The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
-
Sanaei, Mohamad Reza
The Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
-
Sanayei, Ali
The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
-
Seyed-Javadin, Seyed Reza
A Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using
Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
-
Shabani Nashtaee, Mitra
Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
-
Shiva, Aida
A Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
-
Shoja, Ali
Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
-
Soleimani, Nafiseh
Evaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
T
-
Tabakhiyan, Leili
Typology of clothing brand consumers based on purchase decision making style [Volume 9, Issue 2, 2017, Pages 353-374]
-
Taban, Mohammad
Designing a Model for Higher Education
Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
-
Taheri, Ghazale
Designing a Framework to Implement Social Commerce from the Perspective of
Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
-
Takhireh, Zahra
Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
-
Talebnejad, Atefeh
Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
-
Taleghani, Mohammad Taleghani
A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
-
Toulabi, Zeinab
The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
V
-
Valipour, Alireza
Strategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
Y
-
Yasini, Ali
Designing a Model for Higher Education
Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
Z
-
Zare Ahmadabadi, Habib
Sesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
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