A
-
Aali, Samad
Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
-
Aarabi, Seied Mohamad
Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
-
Abbasi, Abbas
Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
-
Abdolvand, Neda
Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
-
Abedi, Ehsan
Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
-
Abooyee Ardakan, Mohammad
Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
-
Aghazadeh, Hashem
Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
-
Aghazadeh, Hashem
Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
-
Aghili, Seyed Vahid
Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
-
Akhavan, Maryam
Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
-
Alambeigi, Amir
Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
-
Alavi, Sayyed Moslem
Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
-
Alavi, Seyyed Babak
The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
-
Aligholi, Mansoureh
Identifying the Dimensions of Mindful Mindset as one of the Facets of Mindful Consumption [Volume 11, Issue 4, 2019, Pages 965-991]
-
Amini Khiabani, Gholamreza
Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
-
Asadi, Ali
Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
-
Asgari, Nasser
Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry [Volume 11, Issue 3, 2019, Pages 485-504]
-
Ashofteh, Iman
Developing a Model of the Risks of International Strategic Alliances in Home Appliance Industry in Iran [Volume 11, Issue 3, 2019, Pages 543-564]
-
Aslanpour Alamdari, Neda
Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
-
Atashin, Shayan
The Effectiveness of "Total Quality Management Practice" on "Innovation Performance" through "Organizational Learning
Capability" in Bunkering Industry [Volume 11, Issue 2, 2019, Pages 403-414]
-
Azar, Adel
Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [Volume 11, Issue 1, 2019, Pages 141-162]
-
Azizi, Shahriyar
Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
B
-
Bagheri, Abolfazl
Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
-
Bagheri Rooch, Alireza
Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product) [Volume 11, Issue 2, 2019, Pages 415-436]
-
Bahrinizad, Manije
Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
-
Bannazadeh, Mohammad Javad
Investigating the Effectiveness of Business Portfolio Diversification Strategy on Financial Performance using Nonlinear Model
in Parent Companies [Volume 11, Issue 2, 2019, Pages 437-456]
-
Behzadi, Maryam
Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
-
Bordbar, Arefeh
Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
D
-
Danaeefard, Hasan
Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
-
Dehghani Soltani, Mahdi
Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
-
Delkhah, Jalil
Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
-
Divandari, Ali
Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive
Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
-
Doustar, Mohammad
Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
E
-
Ebrahimpour Azbari, Mostafa
Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
-
Eidi, Fatemeh
Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
-
Esfidani, Mohammad Rahim
A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach [Volume 11, Issue 2, 2019, Pages 299-318]
-
Esmaeilpour, Majid
Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
-
Esmaeilpour, Reza
Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
-
Esmailpour, Hasan
Identifying the Dimensions of Mindful Mindset as one of the Facets of Mindful Consumption [Volume 11, Issue 4, 2019, Pages 965-991]
F
-
Firoozi, Manijeh
Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
G
-
Garabollagh, Hooshmand Bagheri
Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [Volume 11, Issue 1, 2019, Pages 141-162]
-
Ghaderiabed, Amirhosin
Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
-
Ghaderi Kangavari, Sadegh
Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
-
Ghanbartehrani, Nasim
Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
-
Ghanbarzadeh Miyandehi, Reza
Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
-
Gharibi, Moein
Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
-
Ghazizadeh, Mostafa
Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge [Volume 11, Issue 4, 2019, Pages 869-894]
-
Ghodratabadi, Leila
Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
-
Ghodselahi, Ahmad
Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
-
Gholimotlagh, Majid
Educational Needs Analysis of Sellers Developing an Ethical Assessment Scale [Volume 11, Issue 1, 2019, Pages 163-178]
-
Gholipour, Arian
Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
-
Gholipour Soleimani, Ali
The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative
Experience and Advertisement Congestion [Volume 11, Issue 2, 2019, Pages 341-356]
-
Ghorbanian Gazafroudi, Mohammad Sadegh
Identifying the Dimensions of Mindful Mindset as one of the Facets of Mindful Consumption [Volume 11, Issue 4, 2019, Pages 965-991]
H
-
Haghighi, Mohammad
Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
-
Haghighi, Mohammad
Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
-
Haghighi kaffash, Mehdi
Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive
Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
-
Haghighinasab, Manijeh
Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
-
Hajipour, Bahman
Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
-
Hakimi, Hajar
Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive
Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
-
Hamidizadeh, Mohammad reza
Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
-
Hasangholipour Yasori, Tahmours
Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
-
Hasangholipour Yasouri, Tahmoures
Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
-
Hashemi, Seyed Mahmoud
Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
-
Heidari, Ali
Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
-
Heidari, Ali
Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
-
Heidarzadeh Hanzaee, Kambiz
A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
-
Hendijani, Rosa
The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
-
Hosnavi, Reza
Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
-
Hosseinzadeh, Mahnaz
Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
I
-
Ibrahimi, Abdulhamid
Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
-
Izadi, Hamid
Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
J
-
Jalalat, Shabnam
The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative
Experience and Advertisement Congestion [Volume 11, Issue 2, 2019, Pages 341-356]
-
Jalalniya, Raheleh
Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
-
Jami Pour, Mona
Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
-
Javadipour, Ahmad
Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
K
-
Kalantari, Khalil
Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
-
Kamareh, Mahmoud
Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
-
Kazemi, Ahmad
Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
-
Kazemi, Moein
Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
-
Keimasi, Masoud
Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
-
Keimasi, Masoud
Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive
Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
-
Khalifeh, Mojtaba
Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
-
Khanlari, Amir
Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
-
Khansari, Yahya
Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
-
Khashei, Vahid
Developing a Model of the Risks of International Strategic Alliances in Home Appliance Industry in Iran [Volume 11, Issue 3, 2019, Pages 543-564]
-
Khashei Varnamkhasti, Vahid
Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory. [Volume 11, Issue 4, 2019, Pages 782-803]
-
Khazaei, Sajjad
Investigating the Effectiveness of Business Portfolio Diversification Strategy on Financial Performance using Nonlinear Model
in Parent Companies [Volume 11, Issue 2, 2019, Pages 437-456]
-
Kheiri, Bahram
Identifying the Dimensions of Mindful Mindset as one of the Facets of Mindful Consumption [Volume 11, Issue 4, 2019, Pages 965-991]
-
Khodadad Hosseini, Seyed Hamid
Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
L
-
Labafi, Somayeh
Identifying the Features of the Female-related Content Marketing System in the Creative Industries [Volume 11, Issue 2, 2019, Pages 319-340]
-
Latifi, MohammadMehdi
Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
-
Lavaei Adaryani, Rasool
Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
M
-
Mahmoudi Maymand, Mohammad
Developin a Model for Marketing Intelligence of Internal Automotive Industry [Volume 11, Issue 3, 2019, Pages 677-698]
-
Maleki Minbashrazgah, Morteza
Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
-
Mansourian, Yazdan
A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
-
Mashayekhi, Alinaghi
The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
-
Mashayekhnia, ALI
A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach [Volume 11, Issue 2, 2019, Pages 299-318]
-
Mehrnosh, Mina
Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
-
Menati, Nahid
Measurement of the Factors Affecting the Tendency of Iranian Consumers to Buy and Consume Iranian Goods [Volume 11, Issue 2, 2019, Pages 241-258]
-
Mira, Seyyed Abolghasem
Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
-
Mirbagheri, Fateme
Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
-
Mirvahedi, Saeed
Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation [Volume 11, Issue 4, 2019, Pages 992-1013]
-
Mobasher Amini, Ramezanali
Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
-
Mohaghar, Ali
The Effectiveness of "Total Quality Management Practice" on "Innovation Performance" through "Organizational Learning
Capability" in Bunkering Industry [Volume 11, Issue 2, 2019, Pages 403-414]
-
Mohaimani, Marjan
A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
-
Mohamadi, Ali
Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
-
Mohammadian, Ayoub
Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
-
Mohammad Shafiee, Majid
Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
-
Mohebimanesh, Omid
Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
N
-
Nazari, Mohammad Ali
Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
-
Nazari, Mohsen
Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
-
Nazari, Mohsen
Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
P
-
Pira, Davoud
Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation [Volume 11, Issue 4, 2019, Pages 992-1013]
-
Pourmourdini, Alahe
Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
R
-
Rahimi Baghmalek, Jahanbakhsh
Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
-
Rahmati, Elham
Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
-
Rajaee Harandi, Saeedeh
Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
-
Ramezani, Sara
Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
-
Rastgar, Abbasli
Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [Volume 11, Issue 1, 2019, Pages 141-162]
-
Roshandel Arbatani, Taher
Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
S
-
Sabour Abvani, Elham Sadat
Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory. [Volume 11, Issue 4, 2019, Pages 782-803]
-
Saeida Ardakani, Saeid
Measurement of the Factors Affecting the Tendency of Iranian Consumers to Buy and Consume Iranian Goods [Volume 11, Issue 2, 2019, Pages 241-258]
-
Samizadeh, Mehdi
Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
-
Sanayei, Ali
Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
-
Saneian, Zahra
Measurement of the Factors Affecting the Tendency of Iranian Consumers to Buy and Consume Iranian Goods [Volume 11, Issue 2, 2019, Pages 241-258]
-
Shafi, Shokoufe
Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
-
Shafiee, Maysam
Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
-
Shah Hoseini, Mohamad Ali
Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
-
Shahtahmasbi, Esmaeil
Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product) [Volume 11, Issue 2, 2019, Pages 415-436]
-
Sharifi, Seyed Mehdi
Identifying the Features of the Female-related Content Marketing System in the Creative Industries [Volume 11, Issue 2, 2019, Pages 319-340]
-
Shirzad, Mansour
Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
-
Shoul, Abbas
Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
-
Soleimani, Sam
Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
T
-
Taheri, Ghazale
Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
-
Tavakoli, Gholamreza
Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
V
-
Varasteh, Hamed
Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
-
Vares, Seyed Hamed
Investigating the Effectiveness of Business Portfolio Diversification Strategy on Financial Performance using Nonlinear Model
in Parent Companies [Volume 11, Issue 2, 2019, Pages 437-456]
-
Veshkaei Nejad, Seyedeh Sadaf
Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
Y
-
Yadegari, Mohamad Hasan
Identifying the Features of the Female-related Content Marketing System in the Creative Industries [Volume 11, Issue 2, 2019, Pages 319-340]
-
Yavarifar, Babak
Developin a Model for Marketing Intelligence of Internal Automotive Industry [Volume 11, Issue 3, 2019, Pages 677-698]
-
Yazdani, Hamid Reza
Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
-
Yousefi, Mohammad
Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge [Volume 11, Issue 4, 2019, Pages 869-894]
Z
-
Zareian, Mohammad
Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
-
Zarei Matin, Hasan
Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
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