Journal of Business Management

Journal of Business Management

Keyword Index
A
  • Ad Attitude Evaluating the Effectiveness of Viral Advertising Using Experimental Design [Volume 5, Issue 3, 2013, Pages 125-144]
  • Advertising The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
  • Airline Company Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
  • Attachment Anxiety The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
  • Attachment Avoidance The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
  • Attachment Security The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
  • Attitude A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
B
  • Brand association Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [Volume 5, Issue 4, 2013, Pages 1-20]
  • Brand credibility Investment in Brand Reinforcement and Credibility in Advertising [Volume 5, Issue 4, 2013, Pages 79-98]
  • Brand image A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
  • Brand image Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
  • Brand Loyalty Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
  • Brand Loyalty Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [Volume 5, Issue 4, 2013, Pages 1-20]
  • Brand reinforcement Investment in Brand Reinforcement and Credibility in Advertising [Volume 5, Issue 4, 2013, Pages 79-98]
C
  • Chain stores Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]
  • City Bank Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
  • Commitment Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
  • Commitment Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2013, Pages 43-60]
  • Competitive Advantage Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
  • Competitive Advantage The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
  • Competitive Advantages The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2013, Pages 61-78]
  • Competitive intelligence Designing a Model for Measuring Organizational External Intelligence: An Approach to Competitive Intelligence [Volume 5, Issue 3, 2013, Pages 57-82]
  • Construction projects Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
  • Consumer behavior Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
  • Consumer behavior Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
  • Consumer behavior The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2013, Pages 99-120]
  • Consumer Decision-Making Style Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
  • Content analysis Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
  • Corporate Image Examining Influencing Factors on Corporate Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
  • Corporate Social Responsibilities Examining Influencing Factors on Corporate Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
  • Corporate social responsibility Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty [Volume 5, Issue 2, 2013, Pages 69-88]
  • Correspondence Analysis Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
  • Credit scoring Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]
  • Crisis Management Examining Influencing Factors on Corporate Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
  • Customer Attachment Style The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
  • Customer-based brand equity The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
  • Customer Loyalty Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone) [Volume 5, Issue 1, 2013, Pages 119-142]
  • Customer Loyalty The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store) [Volume 5, Issue 3, 2013, Pages 39-56]
  • Customer relationship management The Relationship between Customer Attachment Styles and Customer Relationship Management (Case Study: Virtual University of Tehran) [Volume 5, Issue 2, 2013, Pages 47-68]
  • Customer Relationship Management (CRM) The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
  • Customer Satisfaction The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
  • Customer Satisfaction The effect of price fairness on customer satisfaction in the car buying process .Pride & Peugeot 206 Car Case Study" [Volume 5, Issue 4, 2013, Pages 121-140]
D
  • Delphi-ANP Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
  • Distribution channel Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]
  • Distribution channel Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2013, Pages 43-60]
E
  • Efficiency of Distribution Network Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]
  • Electronic banking A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]
  • Emotional Responses Investment in Brand Reinforcement and Credibility in Advertising [Volume 5, Issue 4, 2013, Pages 79-98]
  • Employee Capability The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
  • Employee Satisfaction The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
  • Employee Sustainability The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
  • Entrepreneurial Organizational Culture Explaining effect of Entrepreneurial Organizational Culture on Academic Entrepreneurship in the University of Tehran [Volume 5, Issue 2, 2013, Pages 89-114]
  • Evaluating Consumers A Survey of Effective Factors on Evaluating Consumers, Attitude towards Brand Extension [Volume 5, Issue 1, 2013, Pages 85-104]
  • Expert system Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]
  • Export market orientation The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2013, Pages 61-78]
  • Export performance The impact of export market orientation and competitive advantage on export performance (case study: The Study of Exemplary Exporters of Iran Selected in 2012 [Volume 5, Issue 4, 2013, Pages 61-78]
  • External Environment Analysis Designing a Model for Measuring Organizational External Intelligence: An Approach to Competitive Intelligence [Volume 5, Issue 3, 2013, Pages 57-82]
F
  • Forwarding Intention Evaluating the Effectiveness of Viral Advertising Using Experimental Design [Volume 5, Issue 3, 2013, Pages 125-144]
  • Fuzzy theory Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]
G
  • Goods Distribution Network Identifying and Prioritizing Factors Effecting on Efficiency of Goods Distribution Network [Volume 5, Issue 2, 2013, Pages 115-130]
H
  • Halo Effect Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone) [Volume 5, Issue 1, 2013, Pages 119-142]
  • Higher Education Challenges Analyzing Strategic Position of Universities and Nonprofit Institutes in Iran: Using a Strategic Analysis Comprehensive Approach [Volume 5, Issue 3, 2013, Pages 19-38]
  • Home Appliances Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
  • Human capital The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
  • Human resource management systems Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
  • Hyper Star Store The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store) [Volume 5, Issue 3, 2013, Pages 39-56]
I
  • Image The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store) [Volume 5, Issue 3, 2013, Pages 39-56]
  • Innovation Strategy Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
  • Internal marketing Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2013, Pages 21-42]
J
  • Joint Venture The Survey of effective factors on the performance of Joint Ventures(JV) [Volume 5, Issue 4, 2013, Pages 141-160]
  • JV’s performance The Survey of effective factors on the performance of Joint Ventures(JV) [Volume 5, Issue 4, 2013, Pages 141-160]
K
  • Knowledge Base Firms The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
  • Knowledge Management Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
L
  • Linguistic Variable Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]
M
  • Mamdani Method Design and Development of a Fuzzy Rule-Based Expert System for Customers Credit Scoring of Business Company: Case Study Alborz Distribution Company [Volume 5, Issue 2, 2013, Pages 17-46]
  • Marketing Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
  • Marketing Environment Performance Implications of Sales & Marketing Strategy [Volume 5, Issue 1, 2013, Pages 61-84]
  • Meta Method Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
  • Multiple Regressions Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
N
  • Nonprofit Institutes and Universities Analyzing Strategic Position of Universities and Nonprofit Institutes in Iran: Using a Strategic Analysis Comprehensive Approach [Volume 5, Issue 3, 2013, Pages 19-38]
O
  • Opportunity recognition The Effect of Human Capital on Entrepreneurial Opportunity Recognition (The Case of Knowledge Based Firms in Yazd’s Science and Technology Park of Eghbal) [Volume 5, Issue 3, 2013, Pages 83-104]
  • Organizational Citizenship Behavior Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
  • Organizational Commitment Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2013, Pages 21-42]
  • Organizational entrepreneurship Studying the effect of Internal Marketing on Organizational Performance with considering the role of Organizational Commitment and Organizational Entrepreneurship as intermediary variables; Case Study: Mobarakeh Steel Company [Volume 5, Issue 4, 2013, Pages 21-42]
  • Organizational External Intelligence Designing a Model for Measuring Organizational External Intelligence: An Approach to Competitive Intelligence [Volume 5, Issue 3, 2013, Pages 57-82]
  • Organizational Justice Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
P
  • Partnership Maintenance Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape [Volume 5, Issue 4, 2013, Pages 43-60]
  • Path analysis Reviewing the Mediating Role of Organizational Trust and Commitment on the Relationship between Organizational Justice and Organizational Citizenship Behaviors [Volume 5, Issue 1, 2013, Pages 105-118]
  • Patronage Intention The Impact of Store Image on Patronage Intention and Customer Loyalty (The Case of Hyper Star Store) [Volume 5, Issue 3, 2013, Pages 39-56]
  • Perceived Quality Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels) [Volume 5, Issue 4, 2013, Pages 1-20]
  • Perceived value Investment in Brand Reinforcement and Credibility in Advertising [Volume 5, Issue 4, 2013, Pages 79-98]
  • Performance Criteria Choosing Innovation Strategies by Using a Combined Delphi and ANP Approach Case study: MAPSA Company [Volume 5, Issue 3, 2013, Pages 145-172]
  • Price fairness The effect of price fairness on customer satisfaction in the car buying process .Pride & Peugeot 206 Car Case Study" [Volume 5, Issue 4, 2013, Pages 121-140]
R
  • RFID technology The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
  • Rough Set Theory Analysis of Halo Effect of Customers Behavior by Using Net Promoter Score (NPS) and Rough Set Theory (RST)(Case Study: Sony Ericsson Mobile Phone) [Volume 5, Issue 1, 2013, Pages 119-142]
S
  • Sales Performance Performance Implications of Sales & Marketing Strategy [Volume 5, Issue 1, 2013, Pages 61-84]
  • Sales Promotion The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty [Volume 5, Issue 3, 2013, Pages 1-18]
  • Sales Strategy Performance Implications of Sales & Marketing Strategy [Volume 5, Issue 1, 2013, Pages 61-84]
  • Small and medium enterprise Presenting a Model the Effects of Knowledge Management Enablers in Order to Gain Competitive Advantages SMEs [Volume 5, Issue 1, 2013, Pages 21-40]
  • Small industries Marketing Role and Marketing Relevance in Small Industries [Volume 5, Issue 2, 2013, Pages 1-16]
  • Sproles and Kendall’s Model Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers) [Volume 5, Issue 2, 2013, Pages 149-168]
  • Stakeholders Examining Influencing Factors on Corporate Image of Governmental Banks [Volume 5, Issue 2, 2013, Pages 131-148]
  • Structural Equation Modeling (SEM) A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]
  • Supply Chain The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
  • SWOT analysis Analyzing Strategic Position of Universities and Nonprofit Institutes in Iran: Using a Strategic Analysis Comprehensive Approach [Volume 5, Issue 3, 2013, Pages 19-38]
T
  • Technology acceptance model (TAM) A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]
  • Tehran chain stores The Relation of Deploying RFID Technology to Raise Competitive Advantage on Tehran Chain Stores [Volume 5, Issue 1, 2013, Pages 143-158]
  • Tehran University Explaining effect of Entrepreneurial Organizational Culture on Academic Entrepreneurship in the University of Tehran [Volume 5, Issue 2, 2013, Pages 89-114]
  • The Relevance of Marketing Marketing Role and Marketing Relevance in Small Industries [Volume 5, Issue 2, 2013, Pages 1-16]
  • The Role of Marketing Marketing Role and Marketing Relevance in Small Industries [Volume 5, Issue 2, 2013, Pages 1-16]
  • Thesis Content, Correspondence and Meta Method Analysis of Marketing Theses in Selected Universities in Tehran [Volume 5, Issue 3, 2013, Pages 105-124]
  • Toseeye Saderat bank A Model of Mobile Payment Systems Characteristics based on Safir Service in Toseeye Saderat Bank [Volume 5, Issue 1, 2013, Pages 1-20]
  • Tourist The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2013, Pages 99-120]
  • Transformational Leadership Performance Implications of Sales & Marketing Strategy [Volume 5, Issue 1, 2013, Pages 61-84]
  • Travel decision The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2013, Pages 99-120]
V
  • Viral Advertising Evaluating the Effectiveness of Viral Advertising Using Experimental Design [Volume 5, Issue 3, 2013, Pages 125-144]
W
  • Word of mouth Theoretical and Empirical Study of Determinants of Word of Mouth in Airline Companies: The Case of Iran Airline Company [Volume 5, Issue 1, 2013, Pages 41-60]
  • Word of mouth The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries [Volume 5, Issue 4, 2013, Pages 99-120]