AdvertisingAdvertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
Agent based simulationAgent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
ArchetypeArchetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
Argument strengthExperimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
AtmosphereThe Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
AttitudeThe Effect of Social Commerce Capabilities
on Customers' Attitude to Ward Buying
by the Mediator Role of Trust
(Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
B
Banking Service Supply ChainAgent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
BrandThe Effect of Brand Equity and Social
Capital on Brand Image
(A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
Brand AttachmentExperimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
Brand citizenship behaviorThe Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
Brand imageThe Effect of Brand Equity and Social
Capital on Brand Image
(A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
BrandingA Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
Brand MeaningArchetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
Brand performanceInvestigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
Brand PersonalityA Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
Brand PersonalityArchetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
Brand ReputationSpecifying the Social Media Usage among Insurance Companies, Agents and
Clients (insured)’ Interactions
(Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
Business CompetitivenessExplaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
Business Financial PerformanceExplaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
Business PerformanceThe Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted
Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
C
Ceramic and Tile IndustryModel of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
Ceramic Tile Industry of IranThe Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
Chinese brandA Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
ClusteringIdentifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
CLVEvaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
CodingModel of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
Commercial BanksA Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using
Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
Competitive intelligenceAnalysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
Competitive StrategyAnalysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
Competitors intelligenceAnalysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
Concentration RatioAnalysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
Construal levelsExperimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
Content analysisStrategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
Corporate brand identityInvestigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
Corporate Governance Strategic ControlExamining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
Costumer-based brand equityThe Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
CourtesyExploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
CultureThe Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
Customer-based brand equityExploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
Customer experienceA Nethnography Study to Identify the Underlying Dimensions of Customer Experience
in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
Customer LoyaltyA Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
Customers’ perceived valueThe Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
Customers’ performanceThe Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
Customer-Supplier DualityAgent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
Customer’s valueEvaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
D
Denison Organizational CultureThe Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted
Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
Design of experimentsSesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
Destination brandingA Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
Dimensions of Brand EquityThe Effect of Brand Equity and Social
Capital on Brand Image
(A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
Discount FramesInvestigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
E
Effective Governance of CorporationExamining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
Effectiveness of mobile advertisingInvestigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
Electronic word of mouthThe Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
Employee’s Brand TrustThe Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
Employee’s valueEvaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
Enjoyment of attractions meetThe Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
Entrepreneurial OrganizationEntrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
EthnographyA Nethnography Study to Identify the Underlying Dimensions of Customer Experience
in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
Evaluation and developmentAssessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
Exploitative market orientationA Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
Exploratory market orientationA Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
External Corporate Governance ControlExamining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
F
Fast FoodIdentifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
Fast Food ConsumptionIdentifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
Fast Food RestaurantIdentifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
Financial giftsExperimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
Fun ShoppingThe Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
G
Grounded theoryDesigning a Model for Higher Education
Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
Grounded theoryDeveloping a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
Grounded theoryAdvertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
Grounded theoryModel of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
H
Herfindahl-Hirschman IndexAnalysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
Hofstede modelEntrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
I
Impulsive behaviorThe Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
Impulsive buyingThe Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
Incremental innovationA Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
Industrial parkAnalysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
InnovationSesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
Institutional TheoryStrategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
Interact socially learnedThe Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
Internal Corporate Governance ControlExamining the Impact of Corporate Governance Strategic Control on the Effectiveness Governance of Corporation in Stock Market [Volume 9, Issue 3, 2017, Pages 485-506]
Iranian brandA Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
Iran Insurance IndustryAnalysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
Islamic bankingA Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using
Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
Islamic work ethicsExploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
J
Job satisfactionInvestigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
L
Layout design websiteThe Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
Legal ProceduresStrategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
Life CyclesAnalysis of Competition and Concentration in Insurance Industry of Iran and Appropriate Competitive Strategies [Volume 9, Issue 3, 2017, Pages 641-660]
M
MarketingDesigning a Model for Higher Education
Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
MarketingIdentification and Classification of Entrepreneurial Thinking to the Issue of International Marketing Ecosystem Using Q Method [Volume 9, Issue 3, 2017, Pages 551-572]
Marketing CapabilitiesExplaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
Marketing CapabilitiesThe Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted
Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
Marketing higher educationDesigning a Model for Higher Education
Marketing in Iran [Volume 9, Issue 2, 2017, Pages 415-438]
Marketing strategiesAnalysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
Market-orientationThe Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
Market segmentationTypology of clothing brand consumers based on purchase decision making style [Volume 9, Issue 2, 2017, Pages 353-374]
Mobile AdvertisingInvestigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
Mobile marketThe Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
Multi-sensory marketingA Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
N
Nethnography methodA Nethnography Study to Identify the Underlying Dimensions of Customer Experience
in the Banking Industry [Volume 9, Issue 2, 2017, Pages 259-270]
New product developmentSesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
O
Oil & Gas Exploitation CompanyThe Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
Online AdvertisingAdvertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
Online buyerThe Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
Online shopThe Effect of the Atmosphere and Store Layout and Web Design, Online Impulse Buying
Behavior of Customers [Volume 9, Issue 2, 2017, Pages 213-232]
Online shoppingThe Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
Online storeThe Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
Organizational Change CapacityDesigning a Framework to Implement Social Commerce from the Perspective of
Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
Organizational Citizenship BehaviorExploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
Organizational CommitmentInvestigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
Organizational CultureEntrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
Organizational InnovationThe Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
Organization valueEvaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
P
Paradigmatic ModelDeveloping a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
Parent companyDeveloping a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
Parsian BankAdvertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
Perceived QualityInvestigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
Perceived SavingsInvestigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
Personality TraitThe Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
PhenomenonModel of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
Policy makingA Conceptual Model to Explain the Readiness of Iranian Commercial Banks towards Islamic Banking Implementation: Using
Grounded Theory Strategy [Volume 9, Issue 1, 2017, Pages 129-154]
Product categoriesExperimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment [Volume 9, Issue 3, 2017, Pages 573-594]
Psychological EmpowermentThe Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
Purchase intentionInvestigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention [Volume 9, Issue 1, 2017, Pages 193-211]
Q
Qualitative researchExplaining the Relationship between Marketing Capabilities and Business Financial Performance [Volume 9, Issue 1, 2017, Pages 103-128]
Quality Function DevelopmentSesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
R
Radical innovationA Survey on the Effect of Exploration and Exploitation Approaches of Market Orientation on Innovation and Business Performance [Volume 9, Issue 3, 2017, Pages 595-616]
Research reviewStrategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
Restaurant FeaturesIdentifying and Classifying the Factors
Affecting Fast Food Store Selection
Using Factor Analysis Method [Volume 9, Issue 4, 2017, Pages 827-854]
S
Sales cultureThe Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
Self-congruityA Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands) [Volume 9, Issue 2, 2017, Pages 317-336]
Service Dominant LogicAgent-Based Simulation of Banking Service Supply Chain Based on Service-Dominant Logic [Volume 9, Issue 3, 2017, Pages 661-688]
Service organizationsInvestigating Factors Affecting Corporate Brand Identity and Its Influence on Alborz Insurance Brand Employees’ Performance and Satisfaction (Case Study: Tehran Province’s Employees) [Volume 9, Issue 3, 2017, Pages 617-640]
Sesame ProductSesame New Product Development, Analysis of Product and Process Qualitative Characteristics Using QFD and DOE Methods [Volume 9, Issue 2, 2017, Pages 295-316]
ShapeArchetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]
Shareholder’s valueEvaluating the Relationship between Quadruple Concept of CLV and Triple Organization
Values in Insurance Companies [Volume 9, Issue 3, 2017, Pages 527-550]
Small and medium companiesIdentification and Classification of Entrepreneurial Thinking to the Issue of International Marketing Ecosystem Using Q Method [Volume 9, Issue 3, 2017, Pages 551-572]
Social capitalThe Effect of Brand Equity and Social
Capital on Brand Image
(A Study of Samand Automobile Brand) [Volume 9, Issue 4, 2017, Pages 905-925]
Social commerceThe Effect of Social Commerce Capabilities
on Customers' Attitude to Ward Buying
by the Mediator Role of Trust
(Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
Social commerceDesigning a Framework to Implement Social Commerce from the Perspective of
Organizational Change Capacity [Volume 9, Issue 4, 2017, Pages 855-876]
Social mediaSpecifying the Social Media Usage among Insurance Companies, Agents and
Clients (insured)’ Interactions
(Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
Social mediaThe Effect of Social Commerce Capabilities
on Customers' Attitude to Ward Buying
by the Mediator Role of Trust
(Case Study: Instagram Users) [Volume 9, Issue 1, 2017, Pages 173-192]
Social mediaAdvertising through Social Media to Influence the Customers’ Willing [Volume 9, Issue 4, 2017, Pages 736-786]
Social Security investment companiesAssessment and Development of Non-oil Products Exports in the Social Security Investment Company (SHASTA) [Volume 9, Issue 1, 2017, Pages 155-172]
Social transmissionSpecifying the Social Media Usage among Insurance Companies, Agents and
Clients (insured)’ Interactions
(Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
Solution maturityDeveloping a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
Solution providingDeveloping a Model to Provide an Integrated Solution in Parent Companies [Volume 9, Issue 3, 2017, Pages 507-526]
SportsmanshipExploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic [Volume 9, Issue 3, 2017, Pages 439-462]
Strategic allianceStrategic Alliance Formation from the Institutional Theory Perspective [Volume 9, Issue 4, 2017, Pages 717-738]
Strategic and social intelligenceAnalysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
Strategic ManagementStrategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
StrategyStrategic Management Research in Iran: An Overview of Published Works in Domestic Scientific Journals during 2002 to 2015 [Volume 9, Issue 1, 2017, Pages 83-102]
Structural equation model (SEM)The Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
Successful BrandModel of Successful Branding in the
Ceramic and Tile Industry Using
Grounded Theory Approach [Volume 9, Issue 4, 2017, Pages 826-807]
T
Technological intelligenceAnalysing Relationship between Competitive Intelligence and Effectiveness of Marketing Strategies (Studied Industrial City of Ardabil) [Volume 9, Issue 2, 2017, Pages 375-394]
Technology acceptance model (TAM)The Impact of the Myers-Briggs Personality Dimensions on Shopping Intentions in Online Environments: A Comparative Study [Volume 9, Issue 1, 2017, Pages 21-42]
Technology OrientationThe Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted
Strategic Orientations [Volume 9, Issue 4, 2017, Pages 739-762]
Tendency to entrepreneurshipThe Role of Psychological Empowerment and Tendency to Entrepreneurship in Relationship between Market-orientation and
Organizational Innovation [Volume 9, Issue 2, 2017, Pages 233-258]
The agents’ selling performanceSpecifying the Social Media Usage among Insurance Companies, Agents and
Clients (insured)’ Interactions
(Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
The brand’s selling performanceSpecifying the Social Media Usage among Insurance Companies, Agents and
Clients (insured)’ Interactions
(Case study: Iran Insurance Co.) [Volume 9, Issue 2, 2017, Pages 271-294]
Time pressureInvestigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age [Volume 9, Issue 1, 2017, Pages 43-62]
TourismA Model for Multi-sensory Marketing in Tourism Destination Branding [Volume 9, Issue 1, 2017, Pages 63-82]
Transformational Leadership StyleThe Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff
Trust in Sales and Marketing in the
Ceramic and Tile Industry [Volume 9, Issue 4, 2017, Pages 877-904]
U
University of TehranEntrepreneurial Organization is a matter of the last few years a lot of emphasis on it [Volume 9, Issue 2, 2017, Pages 395-414]
Unplanned buyingThe Unplanned Online Buying Behavior in Social Commerce: The Role of Users’ Pseudo-social Interactions (Case: Users of Instagram Network) [Volume 9, Issue 3, 2017, Pages 463-484]
V
ValueThe Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City) [Volume 9, Issue 4, 2017, Pages 689-716]
Viral marketingThe Role of Viral Marketing on Costumer-Based Brand Equity in Tehran Mobile Market [Volume 9, Issue 2, 2017, Pages 337-352]
Visual IdentityArchetypal Associations of Geometric Shapes: Lessons for Marketing Managers [Volume 9, Issue 4, 2017, Pages 787-806]