Journal of Business Management

Journal of Business Management

Keyword Index
A
  • Advertising Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
  • Alliance goal alignment Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
  • Alliance management capability Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
  • Alliance resource fit Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
  • Alliance social capital Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
  • Alpha brainwaves Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
  • Applications Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
  • Artificial Neural Networks Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
  • Attitude Measurement of the Factors Affecting the Tendency of Iranian Consumers to Buy and Consume Iranian Goods [Volume 11, Issue 2, 2019, Pages 241-258]
  • Attitude towards green products Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
  • Automotive industry Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
  • Avoidance of internet advertisements The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement Congestion [Volume 11, Issue 2, 2019, Pages 341-356]
B
  • Behavior Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
  • Behavioral strategy Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
  • Best-Worst Method (BWM) Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
  • Brand-building behavior's Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [Volume 11, Issue 1, 2019, Pages 141-162]
  • Brand citizenship behavior Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
  • Brand commitment Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
  • Brand evangelism Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [Volume 11, Issue 1, 2019, Pages 141-162]
  • Brand-specific transformational leadership Brand-Specific Transformational Leadership: Analysis of the Role of the Employee’s Brand-Building Behaviour on Brand Evangelism in Insurance Companies [Volume 11, Issue 1, 2019, Pages 141-162]
  • Brand Talkability A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach [Volume 11, Issue 2, 2019, Pages 299-318]
  • Bunkering industry The Effectiveness of "Total Quality Management Practice" on "Innovation Performance" through "Organizational Learning Capability" in Bunkering Industry [Volume 11, Issue 2, 2019, Pages 403-414]
  • Business Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
  • Business model Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
  • Business network Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge [Volume 11, Issue 4, 2019, Pages 869-894]
  • Business portfolio Investigating the Effectiveness of Business Portfolio Diversification Strategy on Financial Performance using Nonlinear Model in Parent Companies [Volume 11, Issue 2, 2019, Pages 437-456]
C
  • Causation Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation [Volume 11, Issue 4, 2019, Pages 992-1013]
  • Character The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
  • Character-competence entanglement The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
  • Clutter of advertisement The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement Congestion [Volume 11, Issue 2, 2019, Pages 341-356]
  • Coding Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
  • Cognitive neuroscience Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
  • Cognitive task Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
  • Competency Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry [Volume 11, Issue 3, 2019, Pages 485-504]
  • Competency model Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry [Volume 11, Issue 3, 2019, Pages 485-504]
  • Competitive Advantage Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
  • Competitive intelligence Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
  • Competitive intelligence 0.2 Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
  • Competitive value Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
  • Confident discourse Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory. [Volume 11, Issue 4, 2019, Pages 782-803]
  • Confirmatory Factor Analysis Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
  • Construction Industry Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
  • Consumer confusion A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
  • Consumer expenses A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
  • Consumer persuasion knowledge A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
  • Consumption experiences Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
  • Content analysis Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
  • Cooperation theories Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
  • Coopetition strategy Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
  • Creative marketing Identifying the Features of the Female-related Content Marketing System in the Creative Industries [Volume 11, Issue 2, 2019, Pages 319-340]
  • Creative thinking Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
  • Customer capital Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
  • Customer-decision making styles Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
  • Customer engagement value Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
  • Customer experience Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
  • Customer experience Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
  • Customer involvement capability Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
  • Customer knowledge mobilization Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
  • Customer Loyalty Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
  • Customer Loyalty Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
D
  • Discourse exploration Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory. [Volume 11, Issue 4, 2019, Pages 782-803]
  • Distress Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
  • Distribution industry Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry [Volume 11, Issue 3, 2019, Pages 485-504]
  • Diversification strategy Investigating the Effectiveness of Business Portfolio Diversification Strategy on Financial Performance using Nonlinear Model in Parent Companies [Volume 11, Issue 2, 2019, Pages 437-456]
E
  • E-commerce Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
  • Educational needs assessment Educational Needs Analysis of Sellers Developing an Ethical Assessment Scale [Volume 11, Issue 1, 2019, Pages 163-178]
  • Effectuation Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation [Volume 11, Issue 4, 2019, Pages 992-1013]
  • Electronic banking Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
  • Electronic word of mouth Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
  • Electronic word of mouth A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach [Volume 11, Issue 2, 2019, Pages 299-318]
  • Emotional competencies The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
  • Entrepreneurship orientation Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
  • Environmental knowledge Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
  • Environmental value Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
  • Essence (Nature) Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
  • Ethical assessment scale Educational Needs Analysis of Sellers Developing an Ethical Assessment Scale [Volume 11, Issue 1, 2019, Pages 163-178]
  • Evidence based decision making Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory. [Volume 11, Issue 4, 2019, Pages 782-803]
F
  • FMCG Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
  • Foreign Investment Developing a Model of the Risks of International Strategic Alliances in Home Appliance Industry in Iran [Volume 11, Issue 3, 2019, Pages 543-564]
  • Foreign market entry Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation [Volume 11, Issue 4, 2019, Pages 992-1013]
  • Fuzzy Delphi Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
G
  • Gamifcation Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
  • Green image Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
  • Green marketing Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
  • Green perceived risk Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
  • Green purchase behavior Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
  • Green purchase intention Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
  • Green satisfaction Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
  • Green skepticism Theoretical Modeling of the Effect of Customers’ Green Skepticism on Green Purchase Behavior and Intension [Volume 11, Issue 4, 2019, Pages 825-849]
  • Green trust Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
  • Green trust Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
  • Green wash in corporate social responsibility Investigating The Effect of Green wash in Corporate Social Responsibility on Purchasing Intention for Green Products: The Mediating Effects of Green Satisfaction and Green Perceived Risk. [Volume 11, Issue 4, 2019, Pages 850-868]
  • Grounded theory Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
  • Grounded theory Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
  • Grounded theory Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
  • Grounded theory Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
  • Grounded theory Evidence-Based Strategic Decision Making Modeling in the Insurance Industry based on Grounded Theory. [Volume 11, Issue 4, 2019, Pages 782-803]
  • Group Hierarchy Analysis (GAHP) Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
H
  • Hard and soft programs Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
  • Holding company Investigating the Effectiveness of Business Portfolio Diversification Strategy on Financial Performance using Nonlinear Model in Parent Companies [Volume 11, Issue 2, 2019, Pages 437-456]
  • Home Appliances Developing a Model of the Risks of International Strategic Alliances in Home Appliance Industry in Iran [Volume 11, Issue 3, 2019, Pages 543-564]
  • Hotel industry Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
  • Hotel industry Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]
I
  • Industry Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
  • Innovatin Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
  • Innovation performance The Effectiveness of "Total Quality Management Practice" on "Innovation Performance" through "Organizational Learning Capability" in Bunkering Industry [Volume 11, Issue 2, 2019, Pages 403-414]
  • Innovative approach Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
  • Instagram Identifying the Features of the Female-related Content Marketing System in the Creative Industries [Volume 11, Issue 2, 2019, Pages 319-340]
  • Instant and long-term programs Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
  • Insurance industry Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
  • Insurance industry Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
  • Intention to stay Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
  • Internal brand management Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
  • Internationalization Investigation of Entrepreneurs’ Decision-making Logic While Entering Foreign Markets Based on Effectuation and Causation [Volume 11, Issue 4, 2019, Pages 992-1013]
  • International performance Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge [Volume 11, Issue 4, 2019, Pages 869-894]
  • Internet lifestyle The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement Congestion [Volume 11, Issue 2, 2019, Pages 341-356]
  • Internet of Things Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
  • Interpretive structural modeling Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
  • Interpretive-Structural Modeling(ISM) A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach [Volume 11, Issue 2, 2019, Pages 299-318]
  • IOT Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
  • Iranian goods Measurement of the Factors Affecting the Tendency of Iranian Consumers to Buy and Consume Iranian Goods [Volume 11, Issue 2, 2019, Pages 241-258]
J
  • Job satisfaction Investigating the Behavioral / Attitudinal Consequences of Internal Brand Management among Sales Personnel of Farmand Company [Volume 11, Issue 3, 2019, Pages 505-524]
  • Joy of use Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
K
  • Knowledge Management Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
L
  • Life experience Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
  • Lived Experience A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
  • Local food Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product) [Volume 11, Issue 2, 2019, Pages 415-436]
  • Loyalty program Investigating the Effect of Loyalty Plans on the Loyalty of Asia Insurance Customers Using the Salomon Four-Party Plan [Volume 11, Issue 2, 2019, Pages 259-276]
M
  • Marketing Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing [Volume 11, Issue 4, 2019, Pages 719-741]
  • Marketing and sale Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
  • Marketing capacity Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
  • Marketing intelligence Developin a Model for Marketing Intelligence of Internal Automotive Industry [Volume 11, Issue 3, 2019, Pages 677-698]
  • Marketing managers Understanding and Modeling Industrial Marketing Managers’ “Behavioral Distress” using Grounded Theory Approach [Volume 11, Issue 1, 2019, Pages 179-200]
  • Marketing Mix Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
  • Market knowledge Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge [Volume 11, Issue 4, 2019, Pages 869-894]
  • Media mix Selecting Media Mix in Advertising Campaigns: The Insurance Industry [Volume 11, Issue 4, 2019, Pages 762-781]
  • Mindful mindset Identifying the Dimensions of Mindful Mindset as one of the Facets of Mindful Consumption [Volume 11, Issue 4, 2019, Pages 965-991]
  • Mixed method research Educational Needs Analysis of Sellers Developing an Ethical Assessment Scale [Volume 11, Issue 1, 2019, Pages 163-178]
  • Mobile phones users Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
  • Motivation Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
  • Multiple Case Study Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
  • Multiple value creation Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy [Volume 11, Issue 1, 2019, Pages 125-140]
N
  • Negative perceptions of prices Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
  • Nethnography methodology Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
  • Network functions Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
  • Network theory Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge [Volume 11, Issue 4, 2019, Pages 869-894]
  • Non-alcoholic industry Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
O
  • Open innovation Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
  • Organizational network Content Analysis of Business Cooperatives Theories Emphasizing Network Functions [Volume 11, Issue 1, 2019, Pages 3-24]
  • Organization learning capability The Effectiveness of "Total Quality Management Practice" on "Innovation Performance" through "Organizational Learning Capability" in Bunkering Industry [Volume 11, Issue 2, 2019, Pages 403-414]
P
  • Personal selling Educational Needs Analysis of Sellers Developing an Ethical Assessment Scale [Volume 11, Issue 1, 2019, Pages 163-178]
  • Phenomenology method A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection [Volume 11, Issue 3, 2019, Pages 609-630]
  • Planned behavior model Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product) [Volume 11, Issue 2, 2019, Pages 415-436]
  • Positive perceptions of price Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices [Volume 11, Issue 3, 2019, Pages 585-608]
  • Prior negative experience The Impact of IT-Based Lifestyle on the Avoidance of Internet Advertising through Explaining the Moderating Role of Negative Experience and Advertisement Congestion [Volume 11, Issue 2, 2019, Pages 341-356]
  • Process innovation Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
  • Product positioning Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
  • Professional Ethics Educational Needs Analysis of Sellers Developing an Ethical Assessment Scale [Volume 11, Issue 1, 2019, Pages 163-178]
  • Purchase intention Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product) [Volume 11, Issue 2, 2019, Pages 415-436]
Q
  • QEEG Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
R
  • Recession Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
  • Relationship dynamics Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
  • Relationship life cycle Analysis of Customer Engagement in Creating Value at Different Stages of the Relationship Life Cycle [Volume 11, Issue 1, 2019, Pages 105-124]
  • Research and Development Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
  • Retail banking Development of Retail Banking Customer Experience Creation Model from Manageable Factors by Organization Using Interpretive Structural Modeling (ISM) [Volume 11, Issue 3, 2019, Pages 565-584]
S
  • Sales Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry [Volume 11, Issue 3, 2019, Pages 485-504]
  • Sales manager Introducing a Model of Meritocracy and Developing Competencies of Sales Managers in Distribution Industry [Volume 11, Issue 3, 2019, Pages 485-504]
  • Sales Model Developing a Sales Model Based on Open Innovation in the Building Industry (Case Study: Iranian Atlas Construction Group) [Volume 11, Issue 2, 2019, Pages 221-240]
  • Segmentation Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
  • Self-organized map Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships [Volume 11, Issue 1, 2019, Pages 201-218]
  • Service firm performance Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
  • Service innovation Investigating the Moderating Role of Customer Knowledge Mobilization Resources in the Relationship between Customer Participation Capability and Service Firms Performance [Volume 11, Issue 4, 2019, Pages 919-943]
  • Social commerce Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
  • Social commerce Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
  • Social competencies The Effect of Character on Emotional-Social Competencies: A Survey on Management Students [Volume 11, Issue 2, 2019, Pages 375-402]
  • Social media Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
  • Social medias Explaining the Dimension of Competitive Intelligence through Utilizing Social Media Capabilities in Iran Non-Alcoholic Beverage Industry. [Volume 11, Issue 4, 2019, Pages 742-761]
  • Social network Investigating the Effectiveness of Social and Business Networks on the Performance of Small to Medium Firms in International Markets Considering the Mediating Role of Market Knowledge [Volume 11, Issue 4, 2019, Pages 869-894]
  • Social tourism Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
  • Sproles & Kendall Model Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
  • Strategic alliance Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
  • Strategic alliance performance Identifying and Explaining Key Enabling Factors to Implement a Successful Strategic Alliance . [Volume 11, Issue 4, 2019, Pages 944-964]
  • Strategic Alliances Developing a Management Model for R&D Strategic Alliances in Automotive Industry in Iran [Volume 11, Issue 1, 2019, Pages 25-44]
  • Strategic Alliances Developing a Model of the Risks of International Strategic Alliances in Home Appliance Industry in Iran [Volume 11, Issue 3, 2019, Pages 543-564]
  • Strategic regret Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy [Volume 11, Issue 2, 2019, Pages 277-298]
  • Strategic thinking Cognitive Neurological Investigation of Organizational Leaders’ Brain in the Strategic Thinking Activity: How to Design Cognitive Tasks for a Quantitative Electroencephalography (QEEG) Based Approach? [Volume 11, Issue 1, 2019, Pages 63-86]
  • Strategy Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry) [Volume 11, Issue 3, 2019, Pages 459-484]
  • Structural-interpretative approach Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
  • Structural interpretive modeling Developin a Model for Marketing Intelligence of Internal Automotive Industry [Volume 11, Issue 3, 2019, Pages 677-698]
T
  • Telephpne & Mobile communications Developing a Conceptual Model for Competitive Collaborative Strategy in Iran Telephone and Mobile Communications Sector: A Multi-case Study [Volume 11, Issue 3, 2019, Pages 525-542]
  • Theme Analysis A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach [Volume 11, Issue 2, 2019, Pages 299-318]
  • Three-branch model Developin a Model for Marketing Intelligence of Internal Automotive Industry [Volume 11, Issue 3, 2019, Pages 677-698]
  • Top managers commitment Effect of Top Managers’ Commitment, Knowledge Management and Organizational Learning on Customer Capital [Volume 11, Issue 2, 2019, Pages 357-374]
  • Total quality management practice The Effectiveness of "Total Quality Management Practice" on "Innovation Performance" through "Organizational Learning Capability" in Bunkering Industry [Volume 11, Issue 2, 2019, Pages 403-414]
  • TV brand Surveying of Criteria for Purchasing Television Set and Recognizing Customers' Decision Making Styles in Isfahen [Volume 11, Issue 3, 2019, Pages 631-650]
V
  • Value creation Designing a Model for Competitive Advantage in Electronic Banking Applying Grounded Theory [Volume 11, Issue 1, 2019, Pages 45-62]
  • Value creation Value Creation for Marketing Capacities; Articulating Entrepreneurship Orientation and Market Orientation Interactions: The Mediating Role of Innovative Approach [Volume 11, Issue 1, 2019, Pages 87-104]
W
  • Web 0.2 Desgining a Framework for Acquisition of Competitive Intelligence 0.2 Using Best Worst Method (BWM) [Volume 11, Issue 3, 2019, Pages 651-676]
  • Web 2.0 Developing a Business Model for Social Commerce in Tourism Industry in Iran. [Volume 11, Issue 4, 2019, Pages 895-918]
  • Web store Modeling Gamification in Online Stores with an Interpretive Structural Approach [Volume 11, Issue 3, 2019, Pages 699-716]
  • Word of mouth advertising Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework [Volume 11, Issue 4, 2019, Pages 804-824]