Author = Azim Zarei
Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms

Volume 16, Issue 4, 2024, Pages 949-978

10.22059/jibm.2023.357925.4563

Maryam Asgharinajib; Davood Feiz; Morteza Maleki Min Bash Razgah; Azim Zarei


Failure of Value Co-creation; Co-destruction of Brand Value in Social Media

Volume 16, Issue 2, 2024, Pages 318-348

10.22059/jibm.2023.350997.4486

Ghazale Taheri; Azim Zarei; Davood Feiz; Mehdi Dehghani soltani


Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions

Volume 7, Issue 4, 2015, Pages 881-900

10.22059/jibm.2015.57096

Azim Zarei; Mahdi Dehghani Soltani; Hossein Farsizadeh; Rasoul Ghollamzadeh