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Keywords = Dimensions of Brand Equity
Number of Articles: 2
The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand)

Volume 9, Issue 4, 2017, Pages 905-925

10.22059/jibm.2017.239991.2721

M M; Dar t

  • View Article
  • PDF 671.08 K

Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand)

Volume 7, Issue 3, 2015, Pages 643-662

10.22059/jibm.2015.51687

Abdolhadi Darzian Azizi; Farajollah Rahimi; Elahe Asadolahi Dehkordi

  • View Article
  • PDF 472.76 K

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