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Keywords = Hotel industry
Number of Articles: 2
Investigating Environmental Value and Green Image Supposed Effects on the Word of Mouth Advertising Tendency by Explaining Green Trust and Willingness to Pay Roles through the SOR Model Framework

Volume 11, Issue 4, 2019, Pages 804-824

10.22059/jibm.2019.281017.3496

Mahdi Dehghani Soltani; Abbas Shoul; Sara Ramezani

  • View Article
  • PDF 482.8 K

Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy

Volume 11, Issue 1, 2019, Pages 125-140

10.22059/jibm.2018.218111.2306

Jahanbakhsh Rahimi Baghmalek; Mohammad Haghighi; Seyyed Abolghasem Mira

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  • PDF 598.41 K

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