Keywords = Customer experience
Number of Articles: 12
A Phenomenological Study on the Role of Discounts in Triggering Cognitive Dissonance Among Customers in the Fashion and Apparel Industry

Articles in Press, Accepted Manuscript, Available Online from 16 November 2025

10.22059/jibm.2025.399420.5026

Reza Ameli; Mohsen Nazari; Reza Shafei

A Model to Enhance Corporate Customer Experience in Banks: A Thematic Analysis Approach

Volume 17, Issue 4, 2025, Pages 1028-1066

10.22059/jibm.2024.376836.4787

Elaheh Baghani; Shaban Elahi; Alireza Hassanzadeh; Ali Rajabzadeh Ghatari

Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree

Volume 16, Issue 4, 2024, Pages 1029-1054

10.22059/jibm.2023.357967.4570

Ali Akbar Bromideh; Maryam Alefpour Tarakameh; Sima Nazari; Mohammad Aghaei

Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study

Volume 16, Issue 2, 2024, Pages 447-477

10.22059/jibm.2023.358529.4574

Payam Mardazad Navi; Kambiz Heidarzadeh Hanzaee; Seyyed Buik Mohammadi; Mohsen Khoon Siavash

Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach

Volume 16, Issue 1, 2024, Pages 114-136

10.22059/jibm.2023.359654.4586

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid Reza Irani; Elham Ebrahimi

Identifying Organizational Factors and Components Influencing Customer Experience Management Maturity: A Meta-synthesis Approach

Volume 15, Issue 4, 2023, Pages 838-863

10.22059/jibm.2022.349658.4469

Payam Mardazad Navi; Kambiz Heidarzadeh Hanzaee; Seyyed Buik Mohammadi; Mohsen Khoon Siavash

Testing the customer experience management model in E-banking

Volume 13, Issue 4, 2021, Pages 974-1000

10.22059/jibm.2022.333222.4234

Vahid , Nasehifar; Zohreh Dehdashti Shahrokh; Mahmood Mohammadian; Mostafa Allahverdi

Customer Experience Management; Trends and Areas in Research

Volume 13, Issue 2, 2021, Pages 502-523

10.22059/jibm.2021.317302.4034

Parisa Mousavi; Fariborz Rahimnia; Mohammad Mehraeen; Mehdi Shamizanjani

Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations

Volume 12, Issue 3, 2020, Pages 523-547

10.22059/jibm.2020.292231.3718

Samaneh Rahimian; Mehdi ShamiZanjani; Amir Manian; Mohammad Rahim Esfiddani

Developing a Loyalty Model Based on the Customers’ Experience in Hotel Industry Using Grounded Theory Strategy

Volume 11, Issue 1, 2019, Pages 125-140

10.22059/jibm.2018.218111.2306

Jahanbakhsh Rahimi Baghmalek; Mohammad Haghighi; Seyyed Abolghasem Mira

A Nethnography Study to Identify the Underlying Dimensions of Customer Experience in the Banking Industry

Volume 9, Issue 2, 2017, Pages 259-270

10.22059/jibm.2017.120345.1600

Tahmoores Hasangholipour Yasoori; Amir Khanlari; Mohiyeddin Gharibi

Journal of Business Management

Journal Archive