Journal of Business Management - Articles List

Keywords = Gamification

The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side

Volume 16, Issue 2, 2024, Pages 415-446

10.22059/jibm.2023.354052.4524

Mona Jami Pour; Hamideh Binaei

Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural Network

Volume 14, Issue 4, 2023, Pages 647-674

10.22059/jibm.2022.334038.4249

Saba Amiri; Gholamhossein Roshani

Identifying and Prioritizing Personality and Demographic Priorities in the Acceptance of Gamification Mechanisms in Order to Increase the Interactions in the Banking Loyalty Club (Case Study: Hekmat Iranian Bank)

Volume 12, Issue 2, 2020, Pages 477-501

10.22059/jibm.2019.282060.3513

Mohammad Fathian; Elnaz Nasirzadeh

Journal of Business Management

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