Journal of Business Management - Articles List

Keywords = Content marketing

Identifying the key factors of social media content generation to improve consumer engagement with the brand

Articles in Press, Accepted Manuscript, Available Online from 08 March 2025

10.22059/jibm.2024.376776.4792

zahra alahverdi; Seid Mohammad Reza Mirahmadi; saeed landaran esfahani; mahdi tajaldin

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Designing a Content Marketing Template to Increase Purchase Intention in Digital Marketing

Volume 14, Issue 2, 2022, Pages 354-376

10.22059/jibm.2021.332652.4222

Hosein Zamani; Abdullah Naami; Karim Hamdi

Journal of Business Management

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