Keywords = Customer engagement
Number of Articles: 5
Investigating Impact of Published Content Properties on Customer Engagement in Social Media with Data Mining Approach (Case Study: Instagram Social Media)

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2024.364548.4647

Mohammadmehdi Poursaeed; azadeh shekari; Saeid Dehyadegari

The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry

Volume 16, Issue 2, 2024, Pages 478-517

10.22059/jibm.2023.357211.4559

Meysam Ahmadnia; Taher Roshandel Arbatani; Abbas Nargesian; Seyed Mahdi Sharifi; Khabat Derafshi

Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair)

Volume 14, Issue 4, 2023, Pages 717-740

10.22059/jibm.2022.343024.4372

Diman Seyyednejad; Hossein Bodaghi Khajeh Noubar; Yagoob Alavimatin; Mojtaba Ramezani

Journal of Business Management

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