Keywords = customer engagement
Identifying the consequences of digital storytelling-based customer engagement (CE) in social media in Tourism Industry

Articles in Press, Accepted Manuscript, Available Online from 08 January 2024

10.22059/jibm.2023.357211.4559

meysam ahmadnia; Taher Roshandel Arbatani; Abbas Nargesian; seyed mahdi sharifi; khabat derafshi


Designing a Customer Participation Model in Social Media Marketing (Case Study: Beauty Services of Skin and Hair)

Volume 14, Issue 4, 2023, Pages 717-740

10.22059/jibm.2022.343024.4372

Diman Seyyednejad; Hossein Bodaghi Khajeh Noubar; Yagoob Alavimatin; Mojtaba Ramezani