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Keywords = بخش‌بندی مشتریان
Number of Articles: 4
Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study

Volume 10, Issue 3, 2018, Pages 623-642

10.22059/jibm.2018.240903.2737

Saeed Rouhani; Hamed Ghazanfari; Babak Sohrabi

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  • PDF 747.13 K

Identifying & Segmenting Key Customers for Prioritizing them Based on Lifetime Value using RFM Model (Case study: Internet customer of Qom Telecommunications Company)

Volume 8, Issue 2, 2016, Pages 461-478

10.22059/jibm.2016.58700

Morteza Maleki Minbashrazgah; Azim Zarei; Zahedeh Hajiloo

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  • PDF 444.5 K

Bi-objective customer segmentation using data mining technique (A case study in Sima-choob)

Volume 7, Issue 4, 2015, Pages 841-864

10.22059/jibm.2015.57094

Javad Behnamian; Razieh Asgari

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  • PDF 1023.68 K

Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed RFM model

Volume 7, Issue 1, 2015, Pages 23-42

10.22059/jibm.2015.51674

Vahid Baradaran; Mohammad Biglari

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  • PDF 720.4 K

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