Keywords = Brand
Identification Formative Antecedents Archetypes

Articles in Press, Accepted Manuscript, Available Online from 17 April 2023


Fozieh Taheri Mina; Tohfeh Ghobadi Lamuki; meisam latifi; Hosein Hajibabaei

Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach

Volume 13, Issue 4, 2021, Pages 886-910


Soheil Nejat; Asadollah Kordnaeij; Seyed Hamid Khodadad Hosseini; Meysam Shirkhodaie

Identifying Factors Affecting Brand Embarrassment

Volume 13, Issue 4, 2021, Pages 911-928


Esfandiar Mohamadi; Hadiseh Kazemi Rashanani; Asma Mohammadi

Developing a Model for Personal Brand among the Entrepreneurs in Isfahan

Volume 12, Issue 4, 2021, Pages 911-933


Mojtaba Amani Beni; Ali Nasr Isfahani; Ali Shaemi Barzoki; Hadi Teymouri

Identification of the effective criteria on choosing imitation brand for consumables

Volume 7, Issue 2, 2015, Pages 273-294


Seyed Babak Ebrahimi; Hamid Ketabian; Hesam Rahimi

The Role of Brands in Purchasing Luxury Auto

Volume 4, Issue 4, January 2013, Pages 1-20


Majid Balali; Hashem Aghazadeh; Somayeh Ahmadi

The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity

Volume 4, Issue 2, July 2012, Pages 71-90


Saeed Sehhat; Hamideh Bajmalooye Rostami; Mahbubeh Kashkuli

Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones

Volume 3, Issue 2, September 2011, Pages 149-172

Davar Venouss Venouss; Bahareh Zohouri

A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran

Volume 2, Issue 1, April 2010

Mahmoud Mohammadian; sina Farahmand; mohamma hasan Yousefi Dastjerdi