Journal of Business Management

Designing a Digital Content Marketing Model to Engage Customers with Brand Name and Trademark on Social Media

Volume 18, Issue 1, 2026, Pages 170-199

10.22059/jibm.2024.378957.4813

Nazila Niakan Lahiji, Rahime Zaman Fashami

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Key Factors in Creating Social Media Content to Enhance Brand–Consumer Engagement

Volume 17, Issue 4, 2025, Pages 1067-1093

10.22059/jibm.2024.376776.4792

Zahra Alahverdi, Seid Mohammad Reza Mirahmadi, Saeed Landaran Isfahani, Mahdi Tajeddin

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Identification of Formative Antecedents of Archetypes

Volume 16, Issue 4, 2024, Pages 1082-1109

10.22059/jibm.2023.350884.4484

Fozieh Taheri Mina, Tohfeh Ghobadi Lamuki, Meisam Latifi, Hossein Hajibabaei

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Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach

Volume 13, Issue 4, 2021, Pages 886-910

10.22059/jibm.2021.324955.4139

Soheil Nejat, Asadollah Kordnaeij, Seyed Hamid Khodadad Hosseini, Meysam Shirkhodaie

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Identifying Factors Affecting Brand Embarrassment

Volume 13, Issue 4, 2021, Pages 911-928

10.22059/jibm.2021.326881.4168

Esfandiar Mohamadi, Hadiseh Kazemi Rashanani, Asma Mohammadi

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Developing a Model for Personal Brand among the Entrepreneurs in Isfahan

Volume 12, Issue 4, 2021, Pages 911-933

10.22059/jibm.2020.292787.3707

Mojtaba Amani Beni, Ali Nasr Isfahani, Ali Shaemi Barzoki, Hadi Teymouri

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The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand)

Volume 9, Issue 4, 2017, Pages 905-925

10.22059/jibm.2017.239991.2721

M M, Dar t

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Identification of the effective criteria on choosing imitation brand for consumables

Volume 7, Issue 2, 2015, Pages 273-294

10.22059/jibm.2015.52897

Seyed Babak Ebrahimi, Hamid Ketabian, Hesam Rahimi

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The Role of Brands in Purchasing Luxury Auto

Volume 4, Issue 4, Winter 2013, Pages 1-20

10.22059/jibm.2013.54758

Majid Balali, Hashem Aghazadeh, Somayeh Ahmadi

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The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry

Volume 4, Issue 3, Autumn 2012, Pages 21-42

10.22059/jibm.2012.28566

M Bashokouh, M Shekasteband

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• PDF 453.2 K

The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity

Volume 4, Issue 2, Summer 2012, Pages 71-90

10.22059/jibm.2012.29184

Saeed Sehhat, Hamideh Bajmalooye Rostami, Mahbubeh Kashkuli

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Comparing the strength of Iranian and foreign brands in terms of household appliances from customers' point of view in Guilan

Volume 3, Issue 2, Summer 2011, Pages 41-60

Ebrahim Chirani, Matin Fardesabouri2

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Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones

Volume 3, Issue 2, Summer 2011, Pages 149-172

Davar Venouss Venouss, Bahareh Zohouri

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• PDF 348.89 K

A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran

Volume 2, Issue 1, Spring 2010

Mahmoud Mohammadian, sina Farahmand, mohamma hasan Yousefi Dastjerdi

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• PDF 164.37 K