Identification Formative Antecedents Archetypes

Articles in Press, Accepted Manuscript, Available Online from 17 April 2023

10.22059/jibm.2023.350884.4484

Fozieh Taheri Mina; Tohfeh Ghobadi Lamuki; meisam latifi; Hosein Hajibabaei

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Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach

Volume 13, Issue 4, 2021, Pages 886-910

10.22059/jibm.2021.324955.4139

Soheil Nejat; Asadollah Kordnaeij; Seyed Hamid Khodadad Hosseini; Meysam Shirkhodaie

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Identifying Factors Affecting Brand Embarrassment

Volume 13, Issue 4, 2021, Pages 911-928

10.22059/jibm.2021.326881.4168

Esfandiar Mohamadi; Hadiseh Kazemi Rashanani; Asma Mohammadi

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Developing a Model for Personal Brand among the Entrepreneurs in Isfahan

Volume 12, Issue 4, 2021, Pages 911-933

10.22059/jibm.2020.292787.3707

Mojtaba Amani Beni; Ali Nasr Isfahani; Ali Shaemi Barzoki; Hadi Teymouri

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The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand)

Volume 9, Issue 4, 2017, Pages 905-925

10.22059/jibm.2017.239991.2721

M M; Dar t

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Identification of the effective criteria on choosing imitation brand for consumables

Volume 7, Issue 2, 2015, Pages 273-294

10.22059/jibm.2015.52897

Seyed Babak Ebrahimi; Hamid Ketabian; Hesam Rahimi

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The Role of Brands in Purchasing Luxury Auto

Volume 4, Issue 4, January 2013, Pages 1-20

10.22059/jibm.2013.54758

Majid Balali; Hashem Aghazadeh; Somayeh Ahmadi

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The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry

Volume 4, Issue 3, October 2012, Pages 21-42

10.22059/jibm.2012.28566

M Bashokouh; M Shekasteband

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The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity

Volume 4, Issue 2, July 2012, Pages 71-90

10.22059/jibm.2012.29184

Saeed Sehhat; Hamideh Bajmalooye Rostami; Mahbubeh Kashkuli

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Comparing the strength of Iranian and foreign brands in terms of household appliances from customers' point of view in Guilan

Volume 3, Issue 2, September 2011, Pages 41-60

Ebrahim Chirani; Matin Fardesabouri2

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Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones

Volume 3, Issue 2, September 2011, Pages 149-172

Davar Venouss Venouss; Bahareh Zohouri

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A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran

Volume 2, Issue 1, April 2010

Mahmoud Mohammadian; sina Farahmand; mohamma hasan Yousefi Dastjerdi

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