Keywords = Phenomenology
A Phenomenological Study on the Role of Discounts in Triggering Cognitive Dissonance Among Customers in the Fashion and Apparel Industry

Articles in Press, Accepted Manuscript, Available Online from 16 November 2025

10.22059/jibm.2025.399420.5026

Reza Ameli; Mohsen Nazari; Reza Shafei


Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study

Volume 16, Issue 1, 2024, Pages 194-215

10.22059/jibm.2023.361030.4603

Fatemeh Eslahi; Seyed Mohammad Reza Mirahmadi; Mojtaba Aghajani


Consumers’ Arrogance; Understanding Semantic Perceptions Using Phenomenology

Volume 12, Issue 2, 2020, Pages 436-454

10.22059/jibm.2020.280645.3514

Somaye Ansaripur; Rouhollah Sohrabi; Azimeh Sadat Khakbaz


Understanding the Essence of the Phenomenon of "Strategic Regret":A Phenomenological Study in the Field of Behavioral Strategy

Volume 11, Issue 2, 2019, Pages 277-298

10.22059/jibm.2019.280224.3488

Shahriyar Azizi; Bahman Hajipour; Hasan Danaeefard; Reza Ghanbarzadeh Miyandehi