Keywords = Loyalty
Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis

Volume 15, Issue 4, 2023, Pages 669-688

10.22059/jibm.2023.349282.4464

Seyed Javad Mohammadi; Abolghasem Ebrahimi; Shahrzad Tayaran; Sedighe Tootian Esfehani


Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan

Volume 4, Issue 3, October 2012, Pages 137-154

10.22059/jibm.2012.28572

M Ghandehari; J Khazaei Pool; O Baharestan; H. Balouei Jamkhaneh; J. Kialashaki


Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones

Volume 3, Issue 2, September 2011, Pages 149-172

Davar Venouss Venouss; Bahareh Zohouri