30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach

Volume 16, Issue 2, 2024, Pages 262-283

10.22059/jibm.2023.352311.4504

Mohammad Rahim Esfidani; Mohsen Nazari; Shahriar Gharibzadeh; Nakisa Rezaie

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Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers

Volume 9, Issue 4, 2017, Pages 787-806

10.22059/jibm.2017.223997.2424

Atefeh Talebnejad; Bahram Ranjbarian; Hamid Bidram; Hossein Samavatian

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A Comparative Study of Self-congruity and Brand Personality on Customer Loyalty (Case study: Comparing Iranian Mobile Phone Brands and Chinese Mobile Phone Brands)

Volume 9, Issue 2, 2017, Pages 317-336

10.22059/jibm.2017.60167

Hamid Reza Rezaee Kelidbari; Mohammad Taleghani Taleghani; Seyedeh Fatemeh Alavi Foumani

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Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company)

Volume 7, Issue 2, 2015, Pages 445-462

10.22059/jibm.2015.50741

Seyed Mohammad Tabatabaee Nasab; Zohreh Mohammad Nabi

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Analysis of the factors affecting development of the services brand identity

Volume 7, Issue 1, 2015, Pages 1-21

10.22059/jibm.2015.52323

Mohammad Bashokouh; Mitra Shekasteband

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A Survey on the Brand Personality of TOSHIBA in Comparison with four other Relevant Global Brands in Iran

Volume 2, Issue 1, April 2010

Mahmoud Mohammadian; sina Farahmand; mohamma hasan Yousefi Dastjerdi

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