Journal of Business Management - Articles List

Keywords = Brand Strength

The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry

Volume 4, Issue 3, October 2012, Pages 21-42

10.22059/jibm.2012.28566

M Bashokouh; M Shekasteband

Comparing the strength of Iranian and foreign brands in terms of household appliances from customers' point of view in Guilan

Volume 3, Issue 2, September 2011, Pages 41-60

Ebrahim Chirani; Matin Fardesabouri2

Journal of Business Management

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