Keywords = Brand identity
Branding in Creative Industries: Iran's Fashion Clothing Industry

Volume 14, Issue 1, 2022, Pages 37-64

10.22059/jibm.2020.298560.3812

Sajad Khani; Hashem Aghazade; Mohamadrahim Esfidani; Mirahmad Amirshahi


The Combined Effect of Organizational Strategy and Competencies on Corporate Brand Identity

Volume 13, Issue 3, 2021, Pages 690-720

10.22059/jibm.2021.315807.4015

Mohammad Daneshgar; Mohammad Ali Abdolvand; Kambiz Heidarzadeh Henzaei; Mohsen Khoon Siavash