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Keywords = brand identification
Number of Articles: 2
Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz)

Volume 8, Issue 3, 2016, Pages 479-502

10.22059/jibm.2016.60624

Abolghasem Ebrahimi; Sayyed Moslem Alavialavimoslem; Elahe Pourmourdinii

  • View Article
  • PDF 462.95 K

The effect of brand community on brand characteristics

Volume 6, Issue 4, January 2015, Pages 709-730

10.22059/jibm.2014.51382

Akram Eghbali; Shahnaz Nayebzade; Hasan Dehghan Dehnavi

  • View Article
  • PDF 1.14 M

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