Main Subjects = 25
The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024


Rosa Hendijani; Mohsen Nazari; Elnaz Jafari; Saba Rahimian

Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach

Volume 16, Issue 1, 2024, Pages 114-136


Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid Reza Irani; Elham Ebrahimi

Identifying All the Types of Consumption Experiences and Their Impact on Perceptions of Prices

Volume 11, Issue 3, 2019, Pages 585-608


Mohammad reza Hamidizadeh; Maryam Akhavan; Ahmad Kazemi

A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection

Volume 11, Issue 3, 2019, Pages 609-630


Marjan Mohaimani; Kambiz Heidarzadeh Hanzaee; Yazdan Mansourian

Discourse analysis of Hesitant Customers mental models

Volume 8, Issue 2, 2016, Pages 339-354


Morteza Soltani; Behzad Mohammadian

consumer segmentation on the basis of food-related lifestyles

Volume 8, Issue 2, 2016, Pages 375-394


Sayyed Mohammad Tabatabaee Nasab; Fereshteh Pezeshki Najafabadi

From European Tourists Motivation to Destination Choice (Iran as a Case)

Volume 7, Issue 4, 2015, Pages 921-940


Roozbeh Mirzaei; Hakimeh Nasiri; Seid Abolghasem Mira