Main Subjects = 27
Presenting a framework for implementing an omni-channel marketing strategy with a meta- synthesis approach

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2023.356336.4550

Babak Somi; Elham Ebrahimi; Hamid reza Irani


Explaining the role of dimensions of the characteristics of the omnichannel about the Customer-brand engagement and brand value co-creation according to the moderating role of the brand reputation

Articles in Press, Accepted Manuscript, Available Online from 10 June 2024

10.22059/jibm.2024.376332.4782

adeleh dehghani ghahnavieh; Naser Seifollahi; Mohammad Bashekouh Ajirloo; Ghasem Zarei


Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method

Volume 9, Issue 4, 2017, Pages 827-854

10.22059/jibm.2017.233469.2606

ُSayyed Moslem Alavi; Abolghasem Ebrahimi; Elahe Pourmourdinin; Nazanin Masooudy


Influential factors on supplier-distributor partnership maintenance in distribution chain from the supplier’s landscape

Volume 5, Issue 4, January 2014, Pages 43-60

10.22059/jibm.2013.50343

Vahideh Alipoor; Parviz Ahmadi; Seyyed Hamid Khodadad Hoseini; Asghar Moshabbaki