Main Subjects = 28
Selecting Media Mix in Advertising Campaigns: The Insurance Industry

Volume 11, Issue 4, 2019, Pages 762-781

10.22059/jibm.2019.259779.3093

Taher Roshandel Arbatani; Tahmours Hasangholipour Yasori; Seyed Vahid Aghili; Ahmad Javadipour


Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method

Volume 10, Issue 2, 2018, Pages 253-278

10.22059/jibm.2018.247685.2863

Manijeh Bahrainizadeh; Mahdiehsadate Alavizadeh; FAriba Hashemifard


Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment

Volume 9, Issue 3, 2017, Pages 573-594

10.22059/jibm.2017.215314.2235

Mitra Shabani Nashtaee; Kambiz Heidarzadeh Hanzaei; Yazdan Mansourian


Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions

Volume 7, Issue 4, 2015, Pages 881-900

10.22059/jibm.2015.57096

Azim Zarei; Mahdi Dehghani Soltani; Hossein Farsizadeh; Rasoul Ghollamzadeh


The role of corporate social responsibility on consumer decision making in the food maturing market

Volume 6, Issue 4, January 2015, Pages 687-708

10.22059/jibm.2014.50737

Reza Esmaeilpour; Mohammad Dostar; Shima Soltani


The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty

Volume 5, Issue 3, October 2013, Pages 1-18

10.22059/jibm.2013.50195

Abolghasem Ebrahimi; Mojtaba Khalifeh; Mehdi Samizadeh; Sayed Mojtaba Hosseini