Journal of Business Management

Main Subjects = 28

Examining producers' surplus of dairy brand advertising

Articles in Press, Accepted Manuscript, Available Online from 09 June 2024

10.22059/jibm.2024.368814.4711

Habib Shahbazi

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Identification and Classification of the Advertising Texts Features with the Focusing on Consumer Engagement Behavior: A Meta-synthesis Approach

Volume 15, Issue 3, 2023, Pages 481-505

10.22059/jibm.2023.348146.4441

Ali Divandari; Masoud Keimasi; Sanam Mottaghi

Selecting Media Mix in Advertising Campaigns: The Insurance Industry

Volume 11, Issue 4, 2019, Pages 762-781

10.22059/jibm.2019.259779.3093

Taher Roshandel Arbatani; Tahmours Hasangholipour Yasori; Seyed Vahid Aghili; Ahmad Javadipour

The Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad)

Volume 10, Issue 4, 2018, Pages 815-834

10.22059/jibm.2017.239595.2715

Yasanolahi Pourashraf; Zeinab Tolabi; Simin Nasrolahi Vosta

Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method

Volume 10, Issue 2, 2018, Pages 253-278

10.22059/jibm.2018.247685.2863

Manijeh Bahrainizadeh; Mahdiehsadate Alavizadeh; FAriba Hashemifard

The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors

Volume 10, Issue 2, 2018, Pages 421-440

10.22059/jibm.2018.237565.2678

Vahideh Alipoor; Saeed Jalalian; Ehsan Ghorbani

Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment

Volume 9, Issue 3, 2017, Pages 573-594

10.22059/jibm.2017.215314.2235

Mitra Shabani Nashtaee; Kambiz Heidarzadeh Hanzaei; Yazdan Mansourian

Investigating the Role of SMS Time Pressure in Effectiveness of Mobile Advertising with Moderation of Customer's Age

Volume 9, Issue 1, 2017, Pages 43-62

10.22059/jibm.2017.62315

Reza Esmaeelpour; Mohsen Akbari; Zahra Takhireh

Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention

Volume 9, Issue 1, 2017, Pages 193-211

10.22059/jibm.2017.62323

Mohsen Nazari; Mahsa Ghezelbash

Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials

Volume 7, Issue 4, 2015, Pages 823-840

10.22059/jibm.2015.57093

Manouchehr Ansari; Mahdi Sharifi; Nafiseh Ansari

Investigating the effect of creativity perception in advertising sms on the consumers attitude and reactions

Volume 7, Issue 4, 2015, Pages 881-900

10.22059/jibm.2015.57096

Azim Zarei; Mahdi Dehghani Soltani; Hossein Farsizadeh; Rasoul Ghollamzadeh

Investigating the effect of context factors on the effectiveness of brand placement in movies

Volume 7, Issue 3, 2015, Pages 679-698

10.22059/jibm.2015.51465

Zahra Gholizadeh; Kambiz Heidarzadeh

The role of corporate social responsibility on consumer decision making in the food maturing market

Volume 6, Issue 4, January 2015, Pages 687-708

10.22059/jibm.2014.50737

Reza Esmaeilpour; Mohammad Dostar; Shima Soltani

The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty

Volume 5, Issue 3, October 2013, Pages 1-18

10.22059/jibm.2013.50195

Abolghasem Ebrahimi; Mojtaba Khalifeh; Mehdi Samizadeh; Sayed Mojtaba Hosseini

Evaluating the Effectiveness of Viral Advertising Using Experimental Design

Volume 5, Issue 3, October 2013, Pages 125-144

10.22059/jibm.2013.50201

Mehrdad Madhoshi; Saeed Rezaee

Journal Archive

Volume 16 (2024)

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Volume 14 (2022)

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