Main Subjects = 34
Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising

Volume 16, Issue 3, 2024, Pages 796-831

10.22059/jibm.2023.360498.4600

Mahziyar Akbari; Tohfeh Ghobadi Lamuki; Peyman Ghafari Ashtiani; Hossein Hajibabaei


An analysis of structural changes of customer segments by a hybrid method of clustering and association rule

Volume 7, Issue 3, 2015, Pages 515-542

10.22059/jibm.2015.56999

Elham Akhondzadeh-Noughabi; Amir Albadvi; Mohammad Mehdi Sepehri


A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction

Volume 7, Issue 1, 2015, Pages 231-251

10.22059/jibm.2015.50740

Mohammad Nasiri; Elham Akhondzade Noghabi; Behrouz Minaie Bidgoli