Abdolvand, M.A Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
Adinov, Hayat A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
Aghaee, A. Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
Aghaee, M Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
Aghaee, R. Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
Aghazade, Hashem Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
Aghazadeh, Hashem The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2013, Pages 1-20]
Ahmadi, Parviz Internal Marketing Orientation Measurement in Service Industry
(Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
Ahmadi, Somayeh The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2013, Pages 1-20]
Alavi, S. M An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
Alipoor, Vahideh Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
Ansari, Manochehr A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
Attaran, Javad A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
Azar, Adel An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
Azizi, Shahriar Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
B
Baharestan, O Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
Bajmalooye Rostami, Hamideh The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
Balali, Majid The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2013, Pages 1-20]
Balouei Jamkhaneh, H. Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
Bashokouh, M The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry [Volume 4, Issue 3, 2012, Pages 21-42]
Bashokouh Ajirlo, Mohammad An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
D
Davoodian, Amir hossein A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2013, Pages 72-92]
Dehdashti Shahrokh, Zohreh Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
Dehghani Samani, Nastaran Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
Divandari, Ali A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
Divandari, Ali A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2013, Pages 72-92]
E
Ebrahimi, Abolghasem A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2013, Pages 65-78]
Ebrahimi, Ebrahimi The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE)
(The Case: Dell Laptop) [Volume 4, Issue 4, 2013, Pages 41-64]
Ekhlassi, Amir Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
Elahi Gol, Akram Elahi Gol A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
G
Ghandehari, M Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
Ghasemi, Rohollah Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
Gholipour, R. Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry
(Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
Gholipour, R. Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry
(Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
H
Hadadian, Alireza An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
Haghighi, Mohammad A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
Haji Heydari, Nastaran Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2013, Pages 127-146]
Hamed Vares, Seyed Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
Hamidizadeh, Mohammad reza A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2013, Pages 65-78]
Hasangholipor Yasory, Tahmores A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
Hasangholipour, T. Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry
(Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
Hemmati, A Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry
(Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
Hosseini, S.Y. Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
J
Jalilian, Hossein The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE)
(The Case: Dell Laptop) [Volume 4, Issue 4, 2013, Pages 41-64]
Jamali, Shahram Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
K
Karampour, Abdolhasan Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
Karimi Herisi, Sanaz Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2013, Pages 107-126]
Kashkuli, Mahbubeh The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
Khajeheian, Datis Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
Khazaei Pool, J Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
Khodadad Hoseini, Seyed Hamid An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
KhodadadHosseini, Hamid Internal Marketing Orientation Measurement in Service Industry
(Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
Kialashaki, J. Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
Kord Naiej, Asad Allah An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
M
Mahmoudian, Omid The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE)
(The Case: Dell Laptop) [Volume 4, Issue 4, 2013, Pages 41-64]
Minavand, Mohammad Gholi Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
Mira, Seyid Abolghasem Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2013, Pages 107-126]
Mobarhan, Samaneh Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
Moghimi, Seyyed Mohammad Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
Monavvarian, Abbas Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
Moosakhani, Mohammad A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
Moshabbaki, Asghar Internal Marketing Orientation Measurement in Service Industry
(Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
N
Najafi Siahroudi, M. An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
Nasri, Mostafa Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2013, Pages 127-146]
Nazri, Mohsen Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2013, Pages 127-146]
Nikokar, Gholam Hosein Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
P
Parvandi, Yahya Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
Pirayesh, Reza Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
R
Rahimnia, F. An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
Raminmehr, Hamid Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
Ramooz, Najmeh Internal Marketing Orientation Measurement in Service Industry
(Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
Ranjbarian, Bahram An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
Rashid Kaboli, Majid An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
Rastegar, Abbas Ali The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
Roshandel Arbatani, Taher Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
S
Sadeghi Moghadam, A.A. A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
Sadeghi Moghadam, M.R. A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
Safabakhsh, Shahla Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
Samizadeh, Mehdi The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
Sanaee, Iman Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
Sanayei, Ali An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
Sehhat, Saeed The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
Sepandar, Sadegh Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
Seyyd Naghavi, Mir Ali Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
ShahamatNejad, Mina Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
Sharifi, Kiomars Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
Shekasteband, M The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry [Volume 4, Issue 3, 2012, Pages 21-42]
T
Tajadin, Mahdi The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
Talebi, Kambiz The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
Toloie, Pedram Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
Torkzadeh, Samaneh A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
Z
Zamani Moghadam, A. Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
Zarei Dudaji, A. A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
Ziaei Bideh, A.R. Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
