Author Index

A

  • Abbasi Mobarakabadi, Reza Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
  • Abdollahi, Razie Hermeneutical Analysis of Value Propositions in Organizations [Volume 16, Issue 3, 2024, Pages 575-595]
  • Abedi, Rahim Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]
  • Adabi, Mohammad Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]
  • Adabi Firoozjaei, Ali Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method [Volume 16, Issue 4, 2024, Pages 856-887]
  • Aghaei, Mohammad Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
  • Aghajani, Mojtaba Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
  • Ahmadnia, Meysam The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
  • Akbari, Mahziyar Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising [Volume 16, Issue 3, 2024, Pages 796-831]
  • Akhavan Kharazian, Maryam Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing [Volume 16, Issue 2, 2024, Pages 540-574]
  • Alefpour Tarakameh, Maryam Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
  • Amiri, Mojtaba Hermeneutical Analysis of Value Propositions in Organizations [Volume 16, Issue 3, 2024, Pages 575-595]
  • Asayesh, Farzad A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]
  • Asgharinajib, Maryam Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms [Volume 16, Issue 4, 2024, Pages 949-978]
  • Ashoori, Hossein The Impact of Industry-University Collaboration on Enhancing Product Attractiveness for Iranian Consumers [Volume 16, Issue 4, 2024, Pages 1055-1081]
  • Ashrafzadeh, Aref The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
  • Atashi, Gholamhosein The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
  • Attari, Amin The Impact of Industry-University Collaboration on Enhancing Product Attractiveness for Iranian Consumers [Volume 16, Issue 4, 2024, Pages 1055-1081]

B

  • Bagheri Garbollagh, Hooshmand Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
  • Barani, Samad The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
  • Bashir Khodaparasti, Ramin Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
  • Bastam, Hadi Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
  • Beshkooh, Mahdi Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
  • Binaei, Hamideh The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side [Volume 16, Issue 2, 2024, Pages 415-446]
  • Boudlaie, Hasan A Digital-based Talent Acquisition Framework for Start-ups: A Qualitative Multiple Case Study [Volume 16, Issue 2, 2024, Pages 388-414]
  • Bromideh, Ali Akbar Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]

D

  • Dehghani soltani, Mehdi Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
  • Dehyadegari, Saeid Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]
  • Derafshi, Khabat The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]

E

  • Ebrahimi, Elham Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
  • Ebrahimi, Elham Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
  • Esfidani, Mohammad Rahim 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
  • Eslahi, Fatemeh Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
  • Esmaeili Mahyari, Mostafa Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]

F

  • Fakharyan, Meysam Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
  • Fallah Lajimi, Hamidreza Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method [Volume 16, Issue 4, 2024, Pages 856-887]
  • Farsi, Sajad A Model for Creating and Implementing Ambidextrous Innovation in Iranian Banking [Volume 16, Issue 4, 2024, Pages 1002-1028]
  • Feiz, Davood Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms [Volume 16, Issue 4, 2024, Pages 949-978]
  • Feiz, Davood Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]

G

  • Ghafari Ashtiani, Peyman Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising [Volume 16, Issue 3, 2024, Pages 796-831]
  • Ghaffari, Mohammad Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
  • Ghanbari, Manuchehr Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
  • Gharibzadeh, Shahriar 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
  • Ghasemi, Honya Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
  • Ghobadi Lamuki, Tohfeh Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising [Volume 16, Issue 3, 2024, Pages 796-831]
  • Ghobadi Lamuki, Tohfeh Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]

H

  • Hadizadeh, Morteza Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
  • Hajibabaei, Hossein Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising [Volume 16, Issue 3, 2024, Pages 796-831]
  • Hajibabaei, Hossein Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]
  • Haji Heydari, Nastaran Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
  • Haji Heydari, Nastaran Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]
  • Hamed Vares, Seyed Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
  • Heidari, Ali Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]
  • Heidari Haratemeh, Mostafa The Effect of Viral Promotional Advergames on the Behavioral Reactions [Volume 16, Issue 3, 2024, Pages 721-748]
  • Heidarzadeh Hanzaee, Kambiz Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
  • Hendijani, Rosa Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness [Volume 16, Issue 3, 2024, Pages 618-640]
  • Hosseinzadeh, Ali Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]

I

  • Irani, Hamid Reza Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
  • Irani, Hamid Reza Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]

J

  • Jalalniya, Raheleh Proposing a Social Marketing Model for Gaining Sustainable Competitive Advantage in Knowledge-Based Companies [Volume 16, Issue 4, 2024, Pages 883-908]
  • Jami Pour, Mona The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side [Volume 16, Issue 2, 2024, Pages 415-446]
  • Janatifar, Hossein Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]

K

  • Kargar Shouraki, Mohammad Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
  • Keimasi, Masoud Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness [Volume 16, Issue 3, 2024, Pages 618-640]
  • Kenarroodi, Mohammad Hosein A Digital-based Talent Acquisition Framework for Start-ups: A Qualitative Multiple Case Study [Volume 16, Issue 2, 2024, Pages 388-414]
  • Keymasi, Masoud Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
  • Khanjanzadeh Kakeroodi, Navid Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method [Volume 16, Issue 4, 2024, Pages 856-887]
  • Khashei Varnamkhasti, Vahid A Model for Creating and Implementing Ambidextrous Innovation in Iranian Banking [Volume 16, Issue 4, 2024, Pages 1002-1028]
  • Khodadad Hosseini, Seyed Hamid Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
  • Khoddami, Soheila Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]
  • Khoon Siavash, Mohsen Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
  • Kordestani, Gholamreza Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
  • Kordnaiej, Asadollah Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]

L

  • Latifi, Meisam Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]

M

  • Maleki Min Bash Razgah, Morteza Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms [Volume 16, Issue 4, 2024, Pages 949-978]
  • Mardazad Navi, Payam Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
  • Mirahmadi, Seyed Mohammad Reza Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
  • Mohammadi, Seyyed Buik Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
  • Mohammadzadeh Vanestan, Soheila Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]
  • Mohebbi, Amir Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
  • Mokhtarzadeh Garoosi, Nima Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
  • Mollaahmadi, Fahimeh Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
  • Musa Khani, Morteza Exploration of Predictive Models for Lean Services in Government Lean Banking Industry [Volume 16, Issue 3, 2024, Pages 691-720]

N

  • Nargesian, Abbas The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
  • Nazari, Mohsen Typology and Ranking of Different Price Discount Formats: A Mixed-Methods Study [Volume 16, Issue 4, 2024, Pages 979-1001]
  • Nazari, Mohsen 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
  • Nazari, Sima Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
  • Nazaripour, Mohammad The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [Volume 16, Issue 3, 2024, Pages 667-690]
  • Nejat, Soheil Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method [Volume 16, Issue 4, 2024, Pages 856-887]
  • Nikkhah, Younes Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [Volume 16, Issue 2, 2024, Pages 349-387]
  • Norouzi, Hossein Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
  • Nosratpanah, Rasoul The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]

O

  • Osanlou, Bahareh Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
  • Osanlou, Bahareh Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]

P

  • Poursaeed, Mohammad Mehdi Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]

R

  • Rabbani, Yousef Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
  • Rahmani Kouhbanani, Mohammad Ali Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]
  • Rezaei, Farzin Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
  • Rezaie, Nakisa 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
  • Roshandel Arbatani, Taher The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
  • Rousta, Alireza A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]

S

  • Sabaghi, Shaghayegh A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]
  • Sabzali Yamaqani, Kobra Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
  • Sabzali Yameqani, Ali Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
  • Saleh Gohari, Ali Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
  • Sanavifard, Rasoul Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
  • Saydi, Fazel Exploration of Predictive Models for Lean Services in Government Lean Banking Industry [Volume 16, Issue 3, 2024, Pages 691-720]
  • Seyyedamiri, Nader Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
  • Shafieirad, Sona Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing [Volume 16, Issue 2, 2024, Pages 540-574]
  • Shahhoseini, Mohammad Ali Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
  • Shahhosseini, Mohammad Ali Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]
  • Sharifi, Seyed Mahdi The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
  • Sheibani Moghadam, Naghmeh Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness [Volume 16, Issue 3, 2024, Pages 618-640]
  • Somi, Babak Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]

T

  • Taheri, Ghazale Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
  • Taheri Mina, Fozieh Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]
  • Tayaran, Shahrazad Exploration of Predictive Models for Lean Services in Government Lean Banking Industry [Volume 16, Issue 3, 2024, Pages 691-720]
  • Tootian, Sedigheh Exploration of Predictive Models for Lean Services in Government Lean Banking Industry [Volume 16, Issue 3, 2024, Pages 691-720]
  • Torkestani, Mohammad Saleh Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness [Volume 16, Issue 3, 2024, Pages 618-640]

V

  • Valipour, Alireza Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]
  • Vares, Hamed Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]

Y

  • Yaghoubpour, Maryam Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
  • Yousefi, Mojtaba Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]

Z

  • Zakizadeh, Babak The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [Volume 16, Issue 3, 2024, Pages 667-690]
  • Zarei, Azim Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms [Volume 16, Issue 4, 2024, Pages 949-978]
  • Zarei, Azim Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
  • Zarei, Ghasem Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [Volume 16, Issue 2, 2024, Pages 349-387]