Abbasi Mobarakabadi, Reza Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
Abdollahi, Razie Hermeneutical Analysis of Value Propositions in Organizations [Volume 16, Issue 3, 2024, Pages 575-595]
Abedi, Rahim Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]
Adabi, Mohammad Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]
Adabi Firoozjaei, Ali Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method [Volume 16, Issue 4, 2024, Pages 856-887]
Aghaei, Mohammad Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
Aghajani, Mojtaba Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
Ahmadnia, Meysam The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
Akbari, Mahziyar Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising [Volume 16, Issue 3, 2024, Pages 796-831]
Akhavan Kharazian, Maryam Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing [Volume 16, Issue 2, 2024, Pages 540-574]
Alefpour Tarakameh, Maryam Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
Amiri, Mojtaba Hermeneutical Analysis of Value Propositions in Organizations [Volume 16, Issue 3, 2024, Pages 575-595]
Asayesh, Farzad A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]
Asgharinajib, Maryam Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms [Volume 16, Issue 4, 2024, Pages 949-978]
Ashoori, Hossein The Impact of Industry-University Collaboration on Enhancing Product Attractiveness for Iranian Consumers [Volume 16, Issue 4, 2024, Pages 1055-1081]
Ashrafzadeh, Aref The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
Atashi, Gholamhosein The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
Attari, Amin The Impact of Industry-University Collaboration on Enhancing Product Attractiveness for Iranian Consumers [Volume 16, Issue 4, 2024, Pages 1055-1081]
B
Bagheri Garbollagh, Hooshmand Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
Barani, Samad The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
Bashir Khodaparasti, Ramin Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
Bastam, Hadi Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
Beshkooh, Mahdi Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
Binaei, Hamideh The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side [Volume 16, Issue 2, 2024, Pages 415-446]
Boudlaie, Hasan A Digital-based Talent Acquisition Framework for Start-ups: A Qualitative Multiple Case Study [Volume 16, Issue 2, 2024, Pages 388-414]
Bromideh, Ali Akbar Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
D
Dehghani soltani, Mehdi Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
Dehyadegari, Saeid Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]
Derafshi, Khabat The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
E
Ebrahimi, Elham Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
Ebrahimi, Elham Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
Esfidani, Mohammad Rahim 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
Eslahi, Fatemeh Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
Esmaeili Mahyari, Mostafa Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
F
Fakharyan, Meysam Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
Fallah Lajimi, Hamidreza Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method [Volume 16, Issue 4, 2024, Pages 856-887]
Farsi, Sajad A Model for Creating and Implementing Ambidextrous Innovation in Iranian Banking [Volume 16, Issue 4, 2024, Pages 1002-1028]
Feiz, Davood Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms [Volume 16, Issue 4, 2024, Pages 949-978]
Feiz, Davood Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
G
Ghafari Ashtiani, Peyman Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising [Volume 16, Issue 3, 2024, Pages 796-831]
Ghaffari, Mohammad Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
Ghanbari, Manuchehr Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
Gharibzadeh, Shahriar 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
Ghasemi, Honya Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
Ghobadi Lamuki, Tohfeh Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising [Volume 16, Issue 3, 2024, Pages 796-831]
Ghobadi Lamuki, Tohfeh Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]
H
Hadizadeh, Morteza Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
Hajibabaei, Hossein Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising [Volume 16, Issue 3, 2024, Pages 796-831]
Hajibabaei, Hossein Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]
Haji Heydari, Nastaran Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
Haji Heydari, Nastaran Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]
Hamed Vares, Seyed Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
Heidari, Ali Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]
Heidari Haratemeh, Mostafa The Effect of Viral Promotional Advergames on the Behavioral Reactions [Volume 16, Issue 3, 2024, Pages 721-748]
Heidarzadeh Hanzaee, Kambiz Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
Hendijani, Rosa Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness [Volume 16, Issue 3, 2024, Pages 618-640]
Hosseinzadeh, Ali Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
I
Irani, Hamid Reza Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
Irani, Hamid Reza Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
J
Jalalniya, Raheleh Proposing a Social Marketing Model for Gaining Sustainable Competitive Advantage in Knowledge-Based Companies [Volume 16, Issue 4, 2024, Pages 883-908]
Jami Pour, Mona The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side [Volume 16, Issue 2, 2024, Pages 415-446]
Janatifar, Hossein Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
K
Kargar Shouraki, Mohammad Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
Keimasi, Masoud Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness [Volume 16, Issue 3, 2024, Pages 618-640]
Kenarroodi, Mohammad Hosein A Digital-based Talent Acquisition Framework for Start-ups: A Qualitative Multiple Case Study [Volume 16, Issue 2, 2024, Pages 388-414]
Keymasi, Masoud Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
Khanjanzadeh Kakeroodi, Navid Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method [Volume 16, Issue 4, 2024, Pages 856-887]
Khashei Varnamkhasti, Vahid A Model for Creating and Implementing Ambidextrous Innovation in Iranian Banking [Volume 16, Issue 4, 2024, Pages 1002-1028]
Khodadad Hosseini, Seyed Hamid Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
Khoddami, Soheila Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]
Khoon Siavash, Mohsen Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
Kordestani, Gholamreza Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
Kordnaiej, Asadollah Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]
L
Latifi, Meisam Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]
M
Maleki Min Bash Razgah, Morteza Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms [Volume 16, Issue 4, 2024, Pages 949-978]
Mardazad Navi, Payam Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
Mirahmadi, Seyed Mohammad Reza Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
Mohammadi, Seyyed Buik Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
Mohammadzadeh Vanestan, Soheila Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]
Mohebbi, Amir Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
Mokhtarzadeh Garoosi, Nima Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
Mollaahmadi, Fahimeh Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
Musa Khani, Morteza Exploration of Predictive Models for Lean Services in Government Lean Banking Industry [Volume 16, Issue 3, 2024, Pages 691-720]
N
Nargesian, Abbas The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
Nazari, Mohsen Typology and Ranking of Different Price Discount Formats: A Mixed-Methods Study [Volume 16, Issue 4, 2024, Pages 979-1001]
Nazari, Mohsen 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
Nazari, Sima Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
Nazaripour, Mohammad The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [Volume 16, Issue 3, 2024, Pages 667-690]
Nejat, Soheil Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method [Volume 16, Issue 4, 2024, Pages 856-887]
Nikkhah, Younes Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [Volume 16, Issue 2, 2024, Pages 349-387]
Norouzi, Hossein Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
Nosratpanah, Rasoul The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
O
Osanlou, Bahareh Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
Osanlou, Bahareh Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]
P
Poursaeed, Mohammad Mehdi Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]
R
Rabbani, Yousef Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
Rahmani Kouhbanani, Mohammad Ali Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]
Rezaei, Farzin Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
Rezaie, Nakisa 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
Roshandel Arbatani, Taher The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
Rousta, Alireza A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]
S
Sabaghi, Shaghayegh A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]
Sabzali Yamaqani, Kobra Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
Sabzali Yameqani, Ali Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
Saleh Gohari, Ali Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
Sanavifard, Rasoul Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
Saydi, Fazel Exploration of Predictive Models for Lean Services in Government Lean Banking Industry [Volume 16, Issue 3, 2024, Pages 691-720]
Seyyedamiri, Nader Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
Shafieirad, Sona Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing [Volume 16, Issue 2, 2024, Pages 540-574]
Shahhoseini, Mohammad Ali Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
Shahhosseini, Mohammad Ali Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]
Sharifi, Seyed Mahdi The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
Sheibani Moghadam, Naghmeh Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness [Volume 16, Issue 3, 2024, Pages 618-640]
Somi, Babak Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
T
Taheri, Ghazale Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
Taheri Mina, Fozieh Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]
Tayaran, Shahrazad Exploration of Predictive Models for Lean Services in Government Lean Banking Industry [Volume 16, Issue 3, 2024, Pages 691-720]
Tootian, Sedigheh Exploration of Predictive Models for Lean Services in Government Lean Banking Industry [Volume 16, Issue 3, 2024, Pages 691-720]
Torkestani, Mohammad Saleh Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness [Volume 16, Issue 3, 2024, Pages 618-640]
V
Valipour, Alireza Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]
Vares, Hamed Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]
Y
Yaghoubpour, Maryam Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
Yousefi, Mojtaba Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]
Z
Zakizadeh, Babak The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [Volume 16, Issue 3, 2024, Pages 667-690]
Zarei, Azim Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms [Volume 16, Issue 4, 2024, Pages 949-978]
Zarei, Azim Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
Zarei, Ghasem Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [Volume 16, Issue 2, 2024, Pages 349-387]
