A
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Abdolvand, M.A
Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
-
Adinov, Hayat
A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
-
Aghaee, A.
Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
-
Aghaee, M
Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
-
Aghaee, R.
Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
-
Aghazade, Hashem
Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
-
Aghazadeh, Hashem
The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2013, Pages 1-20]
-
Ahmadi, Parviz
Internal Marketing Orientation Measurement in Service Industry
(Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
-
Ahmadi, Somayeh
The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2013, Pages 1-20]
-
Alavi, S. M
An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
-
Alipoor, Vahideh
Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
-
Ansari, Manochehr
A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
-
Attaran, Javad
A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
-
Azar, Adel
An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
-
Azizi, Shahriar
Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
B
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Baharestan, O
Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
-
Bahrami, mojtaba
Vehicle Owners’ Risk Perception ofGas Electronic Payment Method [Volume 4, Issue 4, 2013, Pages 21-40]
-
Bajmalooye Rostami, Hamideh
The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
-
Balali, Majid
The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2013, Pages 1-20]
-
Balouei Jamkhaneh, H.
Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
-
Bashokouh, M
The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry [Volume 4, Issue 3, 2012, Pages 21-42]
-
Bashokouh Ajirlo, Mohammad
An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
D
-
Davoodian, Amir hossein
A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2013, Pages 72-92]
-
Dehdashti Shahrokh, Zohreh
Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
-
Dehghani Samani, Nastaran
Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
-
Divandari, Ali
A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
-
Divandari, Ali
A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2013, Pages 72-92]
E
-
Ebrahimi, Abolghasem
A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2013, Pages 65-78]
-
Ebrahimi, Ebrahimi
The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE)
(The Case: Dell Laptop) [Volume 4, Issue 4, 2013, Pages 41-64]
-
Ekhlassi, Amir
Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
-
Elahi Gol, Akram Elahi Gol
A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
G
-
Ghandehari, M
Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
-
Ghasemi, Rohollah
Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
-
Gholipour, R.
Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry
(Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
-
Gholipour, R.
Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry
(Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
H
-
Hadadian, Alireza
An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
-
Haghighi, Mohammad
A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
-
Haji Heydari, Nastaran
Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2013, Pages 127-146]
-
Hamed Vares, Seyed
Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
-
Hamidizadeh, Mohammad reza
A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2013, Pages 65-78]
-
Hasangholipor Yasory, Tahmores
A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
-
Hasangholipour, T.
Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry
(Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
-
Hemmati, A
Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry
(Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
-
Hosseini, S.Y.
Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
J
-
Jalilian, Hossein
The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE)
(The Case: Dell Laptop) [Volume 4, Issue 4, 2013, Pages 41-64]
-
Jamali, Shahram
Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
K
-
Karampour, Abdolhasan
Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
-
Karimi Herisi, Sanaz
Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2013, Pages 107-126]
-
Kashkuli, Mahbubeh
The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
-
Khajeheian, Datis
Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
-
Khazaei Pool, J
Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
-
Khodadad Hoseini, Seyed Hamid
An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
-
KhodadadHosseini, Hamid
Internal Marketing Orientation Measurement in Service Industry
(Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
-
Kialashaki, J.
Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
-
Kord Naiej, Asad Allah
An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
M
-
Mahmoudian, Omid
The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE)
(The Case: Dell Laptop) [Volume 4, Issue 4, 2013, Pages 41-64]
-
Minavand, Mohammad Gholi
Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
-
Mira, Seyid Abolghasem
Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2013, Pages 107-126]
-
Mobarhan, Samaneh
Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
-
Moghimi, Seyyed Mohammad
Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
-
Monavvarian, Abbas
Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
-
Moosakhani, Mohammad
A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
-
Moshabbaki, Asghar
Internal Marketing Orientation Measurement in Service Industry
(Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
N
-
Najafi Siahroudi, M.
An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
-
Nasri, Mostafa
Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2013, Pages 127-146]
-
Nazri, Mohsen
Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2013, Pages 127-146]
-
Nikokar, Gholam Hosein
Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
P
-
Parvandi, Yahya
Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
-
Pirayesh, Reza
Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
R
-
Rahimnia, F.
An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
-
Raminmehr, Hamid
Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
-
Ramooz, Najmeh
Internal Marketing Orientation Measurement in Service Industry
(Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2013, Pages 93-106]
-
Ranjbarian, Bahram
An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
-
Rashid Kaboli, Majid
An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
-
Rastegar, Abbas Ali
The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
-
Roshandel Arbatani, Taher
Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
S
-
Sadeghi Moghadam, A.A.
A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
-
Sadeghi Moghadam, M.R.
A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
-
Safabakhsh, Shahla
Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
-
Samizadeh, Mehdi
The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
-
Sanaee, Iman
Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
-
Sanayei, Ali
An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
-
Sehhat, Saeed
The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
-
Sepandar, Sadegh
Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
-
Seyed Hashemi Toloon, mohammad reza
Vehicle Owners’ Risk Perception ofGas Electronic Payment Method [Volume 4, Issue 4, 2013, Pages 21-40]
-
Seyyd Naghavi, Mir Ali
Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
-
ShahamatNejad, Mina
Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
-
Sharifi, Kiomars
Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
-
Shekasteband, M
The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry [Volume 4, Issue 3, 2012, Pages 21-42]
T
-
Tajadin, Mahdi
The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
-
Talebi, Kambiz
The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
-
Toloie, Pedram
Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
-
Torkzadeh, Samaneh
A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
Z
-
Zamani Moghadam, A.
Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
-
Zarei Dudaji, A.
A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
-
Ziaei Bideh, A.R.
Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
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