Journal of Business Management

Keyword Index

A

Advertising Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising [Volume 16, Issue 3, 2024, Pages 796-831]
Affective aspect Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
Ambidextrous innovation A Model for Creating and Implementing Ambidextrous Innovation in Iranian Banking [Volume 16, Issue 4, 2024, Pages 1002-1028]
Anti-marketing Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [Volume 16, Issue 2, 2024, Pages 349-387]
AR app ease of use Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]
Archetype Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]
Artificial Intelligence Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]
Augmented quality Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]
Augmented Reality Interactivity Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]
Augmented reality marketing Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]

B

B2B Businesses Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms [Volume 16, Issue 4, 2024, Pages 949-978]
Backpack method Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
Banking Industry Exploration of Predictive Models for Lean Services in Government Lean Banking Industry [Volume 16, Issue 3, 2024, Pages 691-720]
Behavioral response Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
Best-Worst Method Antecedents of Trust in Sharing Economy Platforms: Prioritization Using the Best-Worst Method [Volume 16, Issue 4, 2024, Pages 856-887]
Bibliometric Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
Bibliometric Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]
Blue Ocean Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]
Brand Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]
Brand image Consumers’ Reactions to Brand Transgressions and Recovery Strategies: The Moderating Effect of Brand Image and the Mediating Role of Forgiveness [Volume 16, Issue 3, 2024, Pages 618-640]
Branding A Localized Model for Branding in the Iranian Dairy Industry [Volume 16, Issue 1, 2024, Pages 238-261]
Brand Personality 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
Business exit strategy Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]
Business model dimension Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
BWM method Formulating a Blue Ocean Strategy in the Banking Services Industry: Enhancing Customer Satisfaction through Improved Demand Fulfillment and Presenting an Optimal Pattern [Volume 16, Issue 1, 2024, Pages 87-113]

C

Channel Integration Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
Co-destruction of brand value Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
Co-destruction of value Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
Cognitive aspect Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
Commercial Banking Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
Competitive Advantage The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
Competitive Advantage Proposing a Social Marketing Model for Gaining Sustainable Competitive Advantage in Knowledge-Based Companies [Volume 16, Issue 4, 2024, Pages 883-908]
Compulsive shopping Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing [Volume 16, Issue 2, 2024, Pages 540-574]
Consumption Sensitivity The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [Volume 16, Issue 3, 2024, Pages 667-690]
Corporate social responsibility Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
Criminal Behaviors Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [Volume 16, Issue 2, 2024, Pages 349-387]
Customer engagement Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
Customer engagement Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
Customer engagement The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
Customer experience Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
Customer experience Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
Customer experience Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
Customer experience management Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
Customer Journey Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [Volume 16, Issue 1, 2024, Pages 114-136]
Customer Journey Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
Customer relationship management Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]
Customer relationship management integrated with artificial intelligence Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System [Volume 16, Issue 1, 2024, Pages 34-58]
Customer value co-creation behaviors Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]

D

Data Mining Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]
Deprivation Alleviation Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
Digital Environment Providing an Anti-Marketing Model to Prevent Criminal Behaviors in Online and Digital Businesses [Volume 16, Issue 2, 2024, Pages 349-387]
Digital Experience Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
Digital Insurance Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]
Digital Marketing Designing a Digital Marketing Excellence Model (A Case Study of Commercial Banking) [Volume 16, Issue 3, 2024, Pages 596-617]
Digital platforms Business Model Innovation through the Expansion of Digital Platforms [Volume 16, Issue 4, 2024, Pages 832-855]
Digital Transformation Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]
Discount format Typology and Ranking of Different Price Discount Formats: A Mixed-Methods Study [Volume 16, Issue 4, 2024, Pages 979-1001]
Discount Management Typology and Ranking of Different Price Discount Formats: A Mixed-Methods Study [Volume 16, Issue 4, 2024, Pages 979-1001]
Distribution channel Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [Volume 16, Issue 4, 2024, Pages 909-948]
Double-Entry Mental Accounting The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [Volume 16, Issue 3, 2024, Pages 667-690]
Dynamic Marketing Capabilities Explaining Dynamic Marketing Capabilities Driven by Climate Change: An Exploratory Investigation of B2B Firms [Volume 16, Issue 4, 2024, Pages 949-978]
Dynamic service innovation capabilities The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]

I

Implementation model Developing a Model for Successful Implementation of Customer Experience Management in Organizations: A Qualitative Study [Volume 16, Issue 2, 2024, Pages 447-477]
Impulsive buying Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing [Volume 16, Issue 2, 2024, Pages 540-574]
Industry and University Cooperation The Impact of Industry-University Collaboration on Enhancing Product Attractiveness for Iranian Consumers [Volume 16, Issue 4, 2024, Pages 1055-1081]
Information Technology The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side [Volume 16, Issue 2, 2024, Pages 415-446]
Innovation A Model for Creating and Implementing Ambidextrous Innovation in Iranian Banking [Volume 16, Issue 4, 2024, Pages 1002-1028]
Instagram Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]
Insurance Digitalization Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]
Insurance industry Creating a Digital Insurance Model: A Grounded Theory Approach [Volume 16, Issue 2, 2024, Pages 518-539]
Internet purchasing Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
Iranian Banking Industry Developing a Maturity Model for Business Model Openness in the Iranian Banking Industry [Volume 16, Issue 4, 2024, Pages 1110-1137]
Iranian consumers The Impact of Industry-University Collaboration on Enhancing Product Attractiveness for Iranian Consumers [Volume 16, Issue 4, 2024, Pages 1055-1081]
Iran's banking industry A Model for Creating and Implementing Ambidextrous Innovation in Iranian Banking [Volume 16, Issue 4, 2024, Pages 1002-1028]

P

Parasocial relationship Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
Perceived Benefits The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [Volume 16, Issue 3, 2024, Pages 667-690]
Perceived Sacrifice The Effect of Perceived Value on Green Consumption Intention with a Focus on Double-Entry Mental Accounting and Consumption Sensitivity [Volume 16, Issue 3, 2024, Pages 667-690]
Performance The Effect of Dynamic Service Innovation Capabilities on Firm Performance: The Moderating Role of Perceived Environmental Dynamism and the Mediating Role of Service Innovation and Competitive Advantage [Volume 16, Issue 1, 2024, Pages 137-166]
Personal branding Analyzing Factors Influencing Personal Branding of Active Musicians by Data Mining: A Case Study of Instagram [Volume 16, Issue 3, 2024, Pages 775-795]
Personality Traits Analysis of the Multilevel Impact of Social Network Quality on Personality Dimensions in Purchasing [Volume 16, Issue 2, 2024, Pages 540-574]
Personalized advertising Examining the Impact of Cognitive and Emotional Factors on Consumer Behavioral Responses in Online Behavioral Advertising [Volume 16, Issue 1, 2024, Pages 1-33]
Phenomenological Identification of Formative Antecedents of Archetypes [Volume 16, Issue 4, 2024, Pages 1082-1109]
Playfulness The Effect of Viral Promotional Advergames on the Behavioral Reactions [Volume 16, Issue 3, 2024, Pages 721-748]
Privacy The Ethical Challenges of Gamification in Iran: Uncovering the Dark Side [Volume 16, Issue 2, 2024, Pages 415-446]
Product Attractiveness The Impact of Industry-University Collaboration on Enhancing Product Attractiveness for Iranian Consumers [Volume 16, Issue 4, 2024, Pages 1055-1081]
Propositions Hermeneutical Analysis of Value Propositions in Organizations [Volume 16, Issue 3, 2024, Pages 575-595]
Psychological inspiration Investigating the Impact of Augmented Reality Features on Psychological Inspiration Formation [Volume 16, Issue 3, 2024, Pages 749-774]
Purchase experience Identifying the Dimensions and Consequences of Digital Customer Experience: A Phenomenological Study [Volume 16, Issue 1, 2024, Pages 194-215]
Purchase intention Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]

S

Science Structure Determining the Factors and Evolutionary Trends of Customer Engagement in Businesses: A Bibliometric Analysis [Volume 16, Issue 1, 2024, Pages 59-86]
Scientometrics and bibliography 30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach [Volume 16, Issue 2, 2024, Pages 262-283]
Service innovation Service Innovation in Customer Value Co-Creation: The Mediating Role of Customer Engagement in the Hospitality Industry – A Case Study [Volume 16, Issue 1, 2024, Pages 167-193]
Social attractiveness Exploring the Impact of Homophily Attitude, Physical, and Social Attractiveness on Purchase Intentions [Volume 16, Issue 1, 2024, Pages 216-237]
Social marketing Proposing a Social Marketing Model for Gaining Sustainable Competitive Advantage in Knowledge-Based Companies [Volume 16, Issue 4, 2024, Pages 883-908]
Social media Failure of Value Co-creation; Co-destruction of Brand Value in Social Media [Volume 16, Issue 2, 2024, Pages 318-348]
Social media The Consequences of Digital Storytelling-Based Customer Engagement in Social Media for the Tourism Industry [Volume 16, Issue 2, 2024, Pages 478-517]
Social Responsibility Proposing a Social Marketing Model for Gaining Sustainable Competitive Advantage in Knowledge-Based Companies [Volume 16, Issue 4, 2024, Pages 883-908]
Start-ups A Digital-based Talent Acquisition Framework for Start-ups: A Qualitative Multiple Case Study [Volume 16, Issue 2, 2024, Pages 388-414]
Strategic Management Accounting Boosting Economic Growth: A Model for Industries and Companies Combining Corporate Social Responsibility and Strategic Management Accounting [Volume 16, Issue 3, 2024, Pages 641-666]
Structural Equation Modeling (SEM) Common Tactics of Customer Deception in Chain Stores: A Model of Customer Deception Tree [Volume 16, Issue 4, 2024, Pages 1029-1054]
Structural-interpretive modeling (ISM) A Model for Creating and Implementing Ambidextrous Innovation in Iranian Banking [Volume 16, Issue 4, 2024, Pages 1002-1028]
Systematic review Typology and Ranking of Different Price Discount Formats: A Mixed-Methods Study [Volume 16, Issue 4, 2024, Pages 979-1001]
Systematic review Mapping and Analysis of Exit Strategy Research: A Bibliometrics and Systematic Review [Volume 16, Issue 2, 2024, Pages 284-317]

Journal of Business Management

Keyword Index

A

B

C

D

E

F

G

H

I

K

L

M

O

P

Q

R

S

T

V