Journal of Business Management

Journal of Business Management

Keyword Index
A
  • Age Group (Peer) Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
  • AHP The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2012, Pages 1-20]
  • Aker Model Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2012, Pages 107-126]
  • Analysis of Customer Needs A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
  • Artificial Neural Networks Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
  • Auto The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2012, Pages 1-20]
B
  • Banking Industry A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2012, Pages 65-78]
  • Banking Industry Internal Marketing Orientation Measurement in Service Industry (Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2012, Pages 93-106]
  • Bank Mellat A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
  • Benefits of Online Shopping Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
  • Brand The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry [Volume 4, Issue 3, 2012, Pages 21-42]
  • Brand The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
  • Brand The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2012, Pages 1-20]
  • Brand Loyalty Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
  • Brand Loyalty Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
  • Brand Performance. Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
  • Brand Strength The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry [Volume 4, Issue 3, 2012, Pages 21-42]
C
  • Capability. An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
  • Children Buying Behavior Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
  • Classification of Quality Attributes A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
  • Cognitive Map Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry (Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
  • Comparative Study. Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
  • Competitive Advantage A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
  • Competitive Capabilities Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
  • Competitive intelligence Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
  • Competitive Resources Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
  • Conjoint Analysis Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
  • Corporate Story A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2012, Pages 72-92]
  • Cost Leadership Strategy Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
  • Customer-based Brand Equity. The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
  • Customer Knowledge A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
  • Customer Loyalty Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
  • Customer Loyalty A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
  • Customer Loyalty. Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
  • Customer Satisfaction An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
  • Customer Value A model of gaining customer loyalty through Customer Knowledge Management in banking industry of Iran (Private Banks) [Volume 4, Issue 2, 2012, Pages 147-164]
D
  • Data Envelopment Analysis and Structural Equation Modeling Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
  • Demographic Variables An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
  • Department Stores. An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
  • Digital Technology Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
  • Doing Business Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
E
  • E-commerce Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
  • Effective Advertisement Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry (Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
  • Electronic word of mouth The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE) (The Case: Dell Laptop) [Volume 4, Issue 4, 2012, Pages 41-64]
  • Employees` Brand Commitment Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
  • Entropy Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
  • Entry Strategy. The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
  • E-payment Vehicle Owners’ Risk Perception ofGas Electronic Payment Method [Volume 4, Issue 4, 2012, Pages 21-40]
  • E-retailing Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
  • Export Performance. Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
F
  • Financial Services Marketing Vehicle Owners’ Risk Perception ofGas Electronic Payment Method [Volume 4, Issue 4, 2012, Pages 21-40]
  • Functional Characteristic of Packaging An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
  • Functional Strategy The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
  • Futuring A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2012, Pages 72-92]
  • Fuzzy Decision Making Trial and Evaluation Laboratory (DEMATEL) Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
  • Fuzzy Delphi Key Effective Factors on Customer’s Loyalty in Hygienic and Health Industry Using Fuzzy Delphi Method and Fuzzy DEMATEL [Volume 4, Issue 3, 2012, Pages 1-20]
  • Fuzzy Kano Evaluation Table A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
  • Fuzzy Kano Questionnaire A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair) [Volume 4, Issue 3, 2012, Pages 83-102]
G
  • Generic Strategy The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
  • Goal Transparency Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
H
  • Hardness of Goal Achievement Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
  • Hardware A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2012, Pages 65-78]
  • Hypothesis Drive. Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
I
  • Innovation Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
  • Insurance industry Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry (Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
  • Intangible Assets A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
  • Integrated Marketing Communications The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry [Volume 4, Issue 3, 2012, Pages 21-42]
  • Integrated Marketing Communications Elements The Effect of Components of Integrated Marketing Communications on Brand Strength in Banking Industry [Volume 4, Issue 3, 2012, Pages 21-42]
  • Intellectual Capital Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
  • Intelligent Opportunism Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
  • Inter Focus Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
  • Internal Branding Factors Effect Employee Brand Performance in Agriculture Bank of IRAN Based on Goal Setting Theory [Volume 4, Issue 1, 2012, Pages 89-104]
  • Internal Market Internal Marketing Orientation Measurement in Service Industry (Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2012, Pages 93-106]
  • Internal marketing A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
  • Internal Marketing Orientation Internal Marketing Orientation Measurement in Service Industry (Case Study: Iran Banking Industry) [Volume 4, Issue 4, 2012, Pages 93-106]
  • Internationalization The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
  • Interpersonal Influence The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE) (The Case: Dell Laptop) [Volume 4, Issue 4, 2012, Pages 41-64]
  • Iran The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2012, Pages 1-20]
  • Iran. A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
  • IRI Vision 2025 Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
L
  • Loyalty Measuring of Efficiency Brand Equity Using the Hybrid Model SEM-DEA: A Case Study Automobile Brand in the City of Isfahan [Volume 4, Issue 3, 2012, Pages 137-154]
M
  • Marketing Effectiveness Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
  • Marketing Mix The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity [Volume 4, Issue 2, 2012, Pages 71-90]
  • Mass Media Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
  • Media Advertising Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2012, Pages 107-126]
  • Media Entrepreneurship Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
  • Media Markets. Commercialization of Media Entrepreneurs' Digital Innovations [Volume 4, Issue 1, 2012, Pages 71-88]
  • Mobile Phone Services Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
  • Multi-Channel Distribution An Investigation of Factors Affecting on the Coordination of Multi-Channel Distribution from Manufactures Perspective [Volume 4, Issue 1, 2012, Pages 1-18]
N
  • Non-Media Advertising Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2012, Pages 107-126]
O
  • Online Consumer Behavior Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
  • Online Purchase Intention Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
  • Online Review The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE) (The Case: Dell Laptop) [Volume 4, Issue 4, 2012, Pages 41-64]
  • Organizational Citizenship Behaviour A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
  • Organizational Commitment A Conceptual Model to Examine the Relationship between "Internal Marketing" and "Market Orientation" Considering the Mediator Variables of "Organizational Commitment" and "Organizational Citizenship Behavior: A Case Study in Bank Mellat [Volume 4, Issue 1, 2012, Pages 39-54]
  • Organizational Systems Designing a Model for Assessing the Effects of Resource-Based Approach on Export Performance Based on Cost Leadership Strategy in Non Metal Mineral Industry [Volume 4, Issue 2, 2012, Pages 113-128]
P
  • Perceived Quality An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
  • Perceived value An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
  • Policymaking Developing a Model for Effective Advertising Policymaking in Iran Insurance Industry (Based on Cognitive Map) [Volume 4, Issue 3, 2012, Pages 121-136]
  • Price Premium Presenting a Mathematical Model for Measuring Brand Equity [Volume 4, Issue 1, 2012, Pages 105-120]
  • Private and Public Banks Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]
  • Product Factors Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
  • Purchase Factors The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2012, Pages 1-20]
R
  • Re-Purchase Intention An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores [Volume 4, Issue 1, 2012, Pages 55-70]
  • Resources. A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
  • Rough Set Theory Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
S
  • Saderat Bank of Iran Effects of Intellectual Capital on Organizational Performance – Emphasizing on Mediating Role of Learning Capability in Branches of Saderat Bank in Tehran [Volume 4, Issue 2, 2012, Pages 53-70]
  • Service quality Using a Hybrid Approach Based on Artificial Neural Networks and Rough Set Theory for Modeling Customers Brand Loyalty in Mobile Telecommunicating Industry [Volume 4, Issue 3, 2012, Pages 43-64]
  • Service quality A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2012, Pages 65-78]
  • Shopping Factors Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
  • Small Home Appliance Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) [Volume 4, Issue 4, 2012, Pages 107-126]
  • SMEs The Relationship between the Types of Business Strategies and Internationalization in Small and Medium Sized Enterprises [Volume 4, Issue 1, 2012, Pages 19-38]
  • Socialization Process Survey of Kid’s Behavior as a Consumer [Volume 4, Issue 3, 2012, Pages 103-120]
  • Software A Proposed Model for Measuring Hardware and Software Quality of Banking Services in Banking Industry [Volume 4, Issue 4, 2012, Pages 65-78]
  • Store Linkage Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
  • Storytelling Instrument A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2012, Pages 72-92]
  • Strategic thinking Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
  • Supply and Demand The Role of Brands in Purchasing Luxury Auto [Volume 4, Issue 4, 2012, Pages 1-20]
  • Sustainable competitive advantage A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
  • System Perspective Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
T
  • Tangible Assets A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [Volume 4, Issue 2, 2012, Pages 91-112]
  • Technology Factors Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint Analysis [Volume 4, Issue 4, 2012, Pages 127-146]
  • The Desire to Return to the Site Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
  • The E-Retailers. Investigation of Individual Motivational Factors on Online Shopping [Volume 4, Issue 2, 2012, Pages 37-52]
  • Thinking in Time Measuring the Strategic Thinking of the Managers of Tehran's Municipality [Volume 4, Issue 2, 2012, Pages 129-146]
  • TOPSIS. Improving Doing Business in Order to Achieve Economic Vision of IRI 2025: An Employing Based on TOPSIS & Entropy Techniques [Volume 4, Issue 1, 2012, Pages 121-138]
V
  • Vision A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2012, Pages 72-92]
  • Visioning Models A Combinational Framework for Developing Sustainable Vision [Volume 4, Issue 4, 2012, Pages 72-92]
  • Visual Characteristic of Packaging An Investigation of the Effect of Packaging Characteristics (Visual and Functional) on Food Purchasing Behaviors: Moderating Role of Customer Demography [Volume 4, Issue 3, 2012, Pages 65-82]
Z
  • Zanjan Comparative survey of Relationship between Competitive Intelligence and Marketing Effectiveness among Public and Private Banks in Zanjan Province [Volume 4, Issue 2, 2012, Pages 1-18]