Branding in Creative Industries: Iran's Fashion Clothing Industry

Volume 14, Issue 1, 2022, Pages 37-64

10.22059/jibm.2020.298560.3812

Sajad Khani; Hashem Aghazade; Mohamadrahim Esfidani; Mirahmad Amirshahi

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The Impact of Discount Uncertainty on the Decision to Buy

Volume 13, Issue 3, 2021, Pages 791-813

10.22059/jibm.2021.312642.3976

Kian Norouzi; Mohammad Rahim Esfidani; Thomas Zoëga Ramsøy; Mohsen Nazari; Abdol Hossein Vahabie

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Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations

Volume 12, Issue 3, 2020, Pages 523-547

10.22059/jibm.2020.292231.3718

Samaneh Rahimian; Mehdi ShamiZanjani; Amir Manian; Mohammad Rahim Esfiddani

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Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank)

Volume 12, Issue 1, 2020, Pages 116-142

10.22059/jibm.2018.268675.3306

Gholamreza Jandaghi; Mohammad Rahim Esfidani; Shahryar Mohsenin; Hamid Reza Yazdani; Masoud Keimasi

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A Conceptual Model of Brand Talkability in Automobile Industry Based on Interpretive-structural Modelling Approach

Volume 11, Issue 2, 2019, Pages 299-318

10.22059/jibm.2018.262521.3156

Amir khanlari; Mohammad Rahim Esfidani; ALI Mashayekhnia

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Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram

Volume 10, Issue 3, 2018, Pages 529-546

10.22059/jibm.2018.248653.2885

Saeed Arablooye Moghaddam; Mohammad Rahim Esfidani; Hashem Aghazade; Tayebeh Zandipour

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Typology of Export Behavior of Exporting Firms in Iran Electrical Industry

Volume 10, Issue 1, 2018, Pages 1-30

10.22059/jibm.2018.222879.2398

Mohamad Rahim Esfidani; Tahmoures Hasangholipour Yasouri; Mohammad saleh Torkestani; Amirreza Rohani

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interpretive structural modeling of corporate brand identity in the market by looking at the IT industry B2B marketing performance

Volume 8, Issue 2, 2016, Pages 259-280

10.22059/jibm.2016.58691

Mohammad Rahim Esfidani; Sara Ramezani; Mohammad Ali Shahhoseini

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The Effects of Variety Seeking and Novelty Seeking on Tourists’ Revisit Intention (Case study: Tehran’s tourists)

Volume 7, Issue 1, 2015, Pages 43-65

10.22059/jibm.2015.50720

Hosein Balochi; Mohammad Rahim Esfidani; Ali Amoei Ojaki

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Retail banking market segmentation based on the expected benefits of Bank Mellat customers

Volume 6, Issue 2, July 2014, Pages 227-250

10.22059/jibm.2014.51378

Mohammad Rahim Esfidani; Seyed Mohammad Mahmoudi; Masoud Keimasi; Hamzeh Mohammadi; Mohammad Reza Parsafard

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Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers)

Volume 5, Issue 2, July 2013, Pages 149-168

10.22059/jibm.2013.36030

Mohsenin Mohsenin; Esfidani Esfidani; Karami Karami; Khaje Dahaghani Khaje Dahaghani

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Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry

Volume 1, Issue 2, 2009

Gholam Hosein Nikookar; Ali Divandari; Abdolhamid Ebrahimi; Mohammad Rahim Esfidani

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