Author = Mohamadrahim Esfidani
Branding in Creative Industries: Iran's Fashion Clothing Industry

Volume 14, Issue 1, 2022, Pages 37-64


Sajad Khani; Hashem Aghazade; Mohamadrahim Esfidani; Mirahmad Amirshahi

The Impact of Discount Uncertainty on the Decision to Buy

Volume 13, Issue 3, 2021, Pages 791-813


Kian Norouzi; Mohammad Rahim Esfidani; Thomas Zoëga Ramsøy; Mohsen Nazari; Abdol Hossein Vahabie

Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations

Volume 12, Issue 3, 2020, Pages 523-547


Samaneh Rahimian; Mehdi ShamiZanjani; Amir Manian; Mohammad Rahim Esfiddani

Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank)

Volume 12, Issue 1, 2020, Pages 116-142


Gholamreza Jandaghi; Mohammad Rahim Esfidani; Shahryar Mohsenin; Hamid Reza Yazdani; Masoud Keimasi

Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram

Volume 10, Issue 3, 2018, Pages 529-546


Saeed Arablooye Moghaddam; Mohammad Rahim Esfidani; Hashem Aghazade; Tayebeh Zandipour

Typology of Export Behavior of Exporting Firms in Iran Electrical Industry

Volume 10, Issue 1, 2018, Pages 1-30


Mohamad Rahim Esfidani; Tahmoures Hasangholipour Yasouri; Mohammad saleh Torkestani; Amirreza Rohani

Retail banking market segmentation based on the expected benefits of Bank Mellat customers

Volume 6, Issue 2, July 2014, Pages 227-250


Mohammad Rahim Esfidani; Seyed Mohammad Mahmoudi; Masoud Keimasi; Hamzeh Mohammadi; Mohammad Reza Parsafard

Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers)

Volume 5, Issue 2, July 2013, Pages 149-168


Mohsenin Mohsenin; Esfidani Esfidani; Karami Karami; Khaje Dahaghani Khaje Dahaghani

Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry

Volume 1, Issue 2, 2009

Gholam Hosein Nikookar; Ali Divandari; Abdolhamid Ebrahimi; Mohammad Rahim Esfidani