Author = Mohammad Rahim Esfidani
Number of Articles: 13
30 Years of Research in Brand Personality: Mapping Knowledge and Analyzing the Thematic Structure by a Scientometrics Approach

Volume 16, Issue 2, 2024, Pages 262-283

10.22059/jibm.2023.352311.4504

Mohammad Rahim Esfidani; Mohsen Nazari; Shahriar Gharibzadeh; Nakisa Rezaie

Branding in Creative Industries: Iran's Fashion Clothing Industry

Volume 14, Issue 1, 2022, Pages 37-64

10.22059/jibm.2020.298560.3812

Sajad Khani; Hashem Aghazade; Mohamadrahim Esfidani; Mirahmad Amirshahi

The Impact of Discount Uncertainty on the Decision to Buy

Volume 13, Issue 3, 2021, Pages 791-813

10.22059/jibm.2021.312642.3976

Kian Norouzi; Mohammad Rahim Esfidani; Thomas Zoëga Ramsøy; Mohsen Nazari; Abdol Hossein Vahabie

Developing a Customer Experience Management Framework in Hoteling Industry: A Systematic Review of Theoretical Foundations

Volume 12, Issue 3, 2020, Pages 523-547

10.22059/jibm.2020.292231.3718

Samaneh Rahimian; Mehdi ShamiZanjani; Amir Manian; Mohammad Rahim Esfiddani

Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank)

Volume 12, Issue 1, 2020, Pages 116-142

10.22059/jibm.2018.268675.3306

Gholamreza Jandaghi; Mohammad Rahim Esfidani; Shahryar Mohsenin; Hamid Reza Yazdani; Masoud Keimasi

Identifying and Investigating Types of Consumer Relationships with Brand Communities on Instagram

Volume 10, Issue 3, 2018, Pages 529-546

10.22059/jibm.2018.248653.2885

Saeed Arablooye Moghaddam; Mohammad Rahim Esfidani; Hashem Aghazade; Tayebeh Zandipour

Typology of Export Behavior of Exporting Firms in Iran Electrical Industry

Volume 10, Issue 1, 2018, Pages 1-30

10.22059/jibm.2018.222879.2398

Mohamad Rahim Esfidani; Tahmoures Hasangholipour Yasouri; Mohammad saleh Torkestani; Amirreza Rohani

Retail banking market segmentation based on the expected benefits of Bank Mellat customers

Volume 6, Issue 2, July 2014, Pages 227-250

10.22059/jibm.2014.51378

Mohammad Rahim Esfidani; Seyed Mohammad Mahmoudi; Masoud Keimasi; Hamzeh Mohammadi; Mohammad Reza Parsafard

Survey of Consumer Decision Making Styles for Home Appliance Store Buyers (Case Study: Tehran’s Customers)

Volume 5, Issue 2, July 2013, Pages 149-168

10.22059/jibm.2013.36030

Mohsenin Mohsenin; Esfidani Esfidani; Karami Karami; Khaje Dahaghani Khaje Dahaghani

Consumer Behavior Pattern and Internet Marketing Strategy: home appliances industry

Volume 1, Issue 2, 2009

Gholam Hosein Nikookar; Ali Divandari; Abdolhamid Ebrahimi; Mohammad Rahim Esfidani

Journal of Business Management

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