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Author = Yazdan Mansourian
Number of Articles: 3
A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection

Volume 11, Issue 3, 2019, Pages 609-630

10.22059/jibm.2018.259624.3088

Marjan Mohaimani; Kambiz Heidarzadeh Hanzaee; Yazdan Mansourian

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  • PDF 770.8 K

Experimental Study of the Effect of Advertisement and Promotional Plans on the Brand Attachment

Volume 9, Issue 3, 2017, Pages 573-594

10.22059/jibm.2017.215314.2235

Mitra Shabani Nashtaee; Kambiz Heidarzadeh Hanzaei; Yazdan Mansourian

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  • PDF 399.87 K

Children’s Experience of Overweight Promotional Characters in Marketing Activities: A Phenomenological Study

Volume 8, Issue 4, 2016, Pages 744-721

10.22059/jibm.2017.61297

kambiz Heidarzadeh Hanzaee; Yazdan Mansourian

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  • PDF 358.12 K

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