Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service Quality

Volume 15, Issue 1, 2023, Pages 131-155

10.22059/jibm.2022.334677.4259

Fatemeh Golalizadeh; Bahram Ranjbarian; Azarnoosh Ansari

• View Article
• PDF 755.44 K

Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product)

Volume 11, Issue 2, 2019, Pages 415-436

10.22059/jibm.2019.259239.3078

Esmaeil Shahtahmasbi; Alireza Bagheri Rooch

• View Article
• PDF 630.45 K

Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product Level

Volume 10, Issue 4, 2018, Pages 761-776

10.22059/jibm.2018.243243.2782

Hamideh Faizabadi; Mehdi Zanganeh; Samereh Shojaee; Hormoz Mehrani

• View Article
• PDF 981.08 K

From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan)

Volume 10, Issue 3, 2018, Pages 643-658

10.22059/jibm.2018.246532.2839

Abbasli Rastgar; Mehri Shahriari

• View Article
• PDF 298.17 K

Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention

Volume 9, Issue 1, 2017, Pages 193-211

10.22059/jibm.2017.62323

Mohsen Nazari; Mahsa Ghezelbash

• View Article
• PDF 325.35 K

The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfaction

Volume 8, Issue 4, 2016, Pages 855-902

10.22059/jibm.2017.61304

• View Article
• PDF 444.85 K

Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz)

Volume 8, Issue 3, 2016, Pages 479-502

10.22059/jibm.2016.60624

Abolghasem Ebrahimi; Sayyed Moslem Alavialavimoslem; Elahe Pourmourdinii

• View Article
• PDF 462.95 K

Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarket

Volume 8, Issue 3, 2016, Pages 569-586

10.22059/jibm.2016.60628

Fariborz Rahimnia; Yasaman Noruzi Nik; Afsaneh Yoosofpour

• View Article
• PDF 391.49 K

Investigating the effect of context factors on the effectiveness of brand placement in movies

Volume 7, Issue 3, 2015, Pages 679-698

10.22059/jibm.2015.51465

Zahra Gholizadeh; Kambiz Heidarzadeh

• View Article
• PDF 326.14 K