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Keywords = Brand trust
Number of Articles: 4
Investigating the Impact of Social Identity, Communication Appeals, and Product Classification on Brand Loyalty

Volume 13, Issue 3, 2021, Pages 633-654

10.22059/jibm.2021.297800.3780

Nader Seyyedamiri; Mohammad Jalali; Sareh Ghamkhar; Ali Davari

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  • PDF 616.42 K

An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan)

Volume 10, Issue 3, 2018, Pages 509-528

10.22059/jibm.2018.250009.2912

Ali Sanayei; Azarnoush Ansari; Ferdos Abbaspour

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  • PDF 469.67 K

The Impact of Religious Beliefs on Brand Trust and Equity of Customers in the Astan Quds Razavi Food Industry

Volume 8, Issue 4, 2016, Pages 771-794

10.22059/jibm.2017.61299

Fariba Bakhshi

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  • PDF 885.5 K

The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty:

Volume 7, Issue 4, 2015, Pages 783-804

10.22059/jibm.2015.57091

Mostafa Ebrahimpour Azbari; Mohsen Akbari; Fatemeh Rafiei Rasht Abadi

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  • PDF 367.64 K

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