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Keywords = Social marketing
Number of Articles: 3
Proposing a Social Marketing Model for Gaining Sustainable Competitive Advantage in Knowledge-Based Companies

Volume 16, Issue 4, 2024, Pages 883-908

10.22059/jibm.2024.360903.4601

Raheleh Jalalniya

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  • PDF 801.7 K

Identifying the Dimensions and Components Affecting Social Marketing in the Development of Charitable Activities

Volume 13, Issue 3, 2021, Pages 611-632

10.22059/jibm.2021.320612.4084

Mohammad Mahdi Azimi Hasani; Mohammad Mahdi Zolfagharzadeh; Seyed Hamed Vares

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  • PDF 507.09 K

Developing a Social Marketing for Insurance Companies

Volume 10, Issue 1, 2018, Pages 31-48

10.22059/jibm.2018.228575.2510

Reza Esmaeilpour; Meisam Ghasem Nezhad

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  • PDF 461.11 K

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