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Keywords = Social Responsibility
Number of Articles: 3
Proposing a Social Marketing Model for Gaining Sustainable Competitive Advantage in Knowledge-Based Companies

Volume 16, Issue 4, 2024, Pages 883-908

10.22059/jibm.2024.360903.4601

Raheleh Jalalniya

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  • PDF 801.7 K

Investigating the Status of Responsible Strategies of Companies in the Iranian Food Industry: A Multi - Case Study

Volume 15, Issue 1, 2023, Pages 85-110

10.22059/jibm.2022.341302.4345

Vahid Khashei; Masoomeh Ghasemi Shams; Mohsen Akbari; Mehdi Ebrahimi

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  • PDF 734.5 K

The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran)

Volume 6, Issue 3, October 2014, Pages 475-496

10.22059/jibm.2014.50743

Zohre Dehdashti Shahrokh; Amin Kohyari Haghighat

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  • PDF 451.71 K

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