A Localized Model for Branding in the Iranian Dairy Industry

Volume 16, Issue 1, 2024, Pages 238-261

10.22059/jibm.2023.361786.4611

Shaghayegh Sabaghi; Alireza Rousta; Farzad Asayesh

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Explaining the Appropriate Marketing and Sales Strategies of Companies during the Recession (Case Study: FMCG Industry)

Volume 11, Issue 3, 2019, Pages 459-484

10.22059/jibm.2019.270659.3339

Hamed Varasteh; Jalil Delkhah; Hamid Reza Yazdani

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Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method

Volume 10, Issue 3, 2018, Pages 567-582

10.22059/jibm.2018.248932.2892

Azim Zarei; Mohammad Asadi

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Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand)

Volume 10, Issue 2, 2018, Pages 303-324

10.22059/jibm.2017.242630.2771

Mashallah Hosseinzadeh; Farzane Baktash

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The Effects of Marketing Mix Elements of Karafarin Insurance Company on Customer-based Brand Equity

Volume 4, Issue 2, July 2012, Pages 71-90

10.22059/jibm.2012.29184

Saeed Sehhat; Hamideh Bajmalooye Rostami; Mahbubeh Kashkuli

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Industrial Marketing Audit In Automobile Part Manufactures Companies of BAHMAN Group

Volume 2, Issue 1, April 2010

Abolfazl Masoomzadeh Zavareh; Vahid Nasehifar

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