Keywords = برند
Number of Articles: 9
Identification of Formative Antecedents of Archetypes

Volume 16, Issue 4, 2024, Pages 1082-1109

10.22059/jibm.2023.350884.4484

Fozieh Taheri Mina; Tohfeh Ghobadi Lamuki; Meisam Latifi; Hossein Hajibabaei

Diagnosis of Brand Studies in Iran with a Focus on Brand Loyalty: A Meta-Synthesis Approach

Volume 13, Issue 4, 2021, Pages 886-910

10.22059/jibm.2021.324955.4139

Soheil Nejat; Asadollah Kordnaeij; Seyed Hamid Khodadad Hosseini; Meysam Shirkhodaie

Identifying Factors Affecting Brand Embarrassment

Volume 13, Issue 4, 2021, Pages 911-928

10.22059/jibm.2021.326881.4168

Esfandiar Mohamadi; Hadiseh Kazemi Rashanani; Asma Mohammadi

Mapping the Brand Association Networks of the Discourse between Fundamentalism and Reformism

Volume 13, Issue 2, 2021, Pages 362-383

10.22059/jibm.2021.313974.3995

Mohamad Saleh Torkestani; Pedram Jahedi; Faez Dinparast

Developing a Model for Personal Brand among the Entrepreneurs in Isfahan

Volume 12, Issue 4, 2021, Pages 911-933

10.22059/jibm.2020.292787.3707

Mojtaba Amani Beni; Ali Nasr Isfahani; Ali Shaemi Barzoki; Hadi Teymouri

A Model for Multi-sensory Marketing in Tourism Destination Branding

Volume 9, Issue 1, 2017, Pages 63-82

10.22059/jibm.2017.62318

Mohammad Haghighi; Taher Roshandel Arbatani; Ahmad Roosta Roosta; Ali Salehi

The Role of Brands in Purchasing Luxury Auto

Volume 4, Issue 4, January 2013, Pages 1-20

10.22059/jibm.2013.54758

Majid Balali; Hashem Aghazadeh; Somayeh Ahmadi

Journal of Business Management

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