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Keywords = brand awareness
Number of Articles: 2
The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran)

Volume 6, Issue 3, October 2014, Pages 475-496

10.22059/jibm.2014.50743

Zohre Dehdashti Shahrokh; Amin Kohyari Haghighat

  • View Article
  • PDF 451.71 K

Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels)

Volume 5, Issue 4, January 2014, Pages 1-20

10.22059/jibm.2013.50341

Fariborz Rahimnia; Seyedeh Zahra Fatemi; Ata Ollah Harandi

  • View Article
  • PDF 299.23 K

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