Comparison, Evaluation, and Assessment of the Effectiveness of Mobile-Based vs. Product-Based Augmented Reality Advertising

Volume 16, Issue 3, 2024, Pages 796-831

10.22059/jibm.2023.360498.4600

Mahziyar Akbari; Tohfeh Ghobadi Lamuki; Peyman Ghafari Ashtiani; Hossein Hajibabaei

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Designing an Effective Model of Advertising Campaigns for (Snack) Food Products

Volume 14, Issue 1, 2022, Pages 149-174

10.22059/jibm.2022.335143.4269

Rahil marvi; Hassan Esmailpour; Ali Rezaiean

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The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising

Volume 14, Issue 1, 2022, Pages 175-196

10.22059/jibm.2021.324278.4128

Fateme Abolhasani Targhi; Seyyed Hassan Hataminasab

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Selecting Media Mix in Advertising Campaigns: The Insurance Industry

Volume 11, Issue 4, 2019, Pages 762-781

10.22059/jibm.2019.259779.3093

Taher Roshandel Arbatani; Tahmours Hasangholipour Yasori; Seyed Vahid Aghili; Ahmad Javadipour

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Advertising through Social Media to Influence the Customers’ Willing

Volume 9, Issue 4, 2017, Pages 736-786

10.22059/jibm.2017.226498.2471

Taher Roshandel Arbatani; Ahad Mahmoudzadeh

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Identifying and Ranking the Factors, Affecting Advertising Creativity in Iran’s TV Commercials

Volume 7, Issue 4, 2015, Pages 823-840

10.22059/jibm.2015.57093

Manouchehr Ansari; Mahdi Sharifi; Nafiseh Ansari

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Examining the effect of advertising and sales promotions on brand equity creation (Case study: Samsung Home Appliances Brand)

Volume 7, Issue 3, 2015, Pages 643-662

10.22059/jibm.2015.51687

Abdolhadi Darzian Azizi; Farajollah Rahimi; Elahe Asadolahi Dehkordi

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The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty

Volume 5, Issue 3, October 2013, Pages 1-18

10.22059/jibm.2013.50195

Abolghasem Ebrahimi; Mojtaba Khalifeh; Mehdi Samizadeh; Sayed Mojtaba Hosseini

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• PDF 450.78 K

A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair)

Volume 3, Issue 3, October 2011, Pages 71-90

Mohammad Haghighi; Ebrahim Gharleghi; Fatemeh Nikbakht

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• PDF 394.6 K