Keywords = Advertising
Selecting Media Mix in Advertising Campaigns: The Insurance Industry

Volume 11, Issue 4, 2019, Pages 762-781


Taher Roshandel Arbatani; Tahmours Hasangholipour Yasori; Seyed Vahid Aghili; Ahmad Javadipour

Advertising through Social Media to Influence the Customers’ Willing

Volume 9, Issue 4, 2017, Pages 736-786


Taher Roshandel Arbatani; Ahad Mahmoudzadeh

The Effect of Sales Promotion Mix and Customer Relationship Management on Brand Loyalty

Volume 5, Issue 3, October 2013, Pages 1-18


Abolghasem Ebrahimi; Mojtaba Khalifeh; Mehdi Samizadeh; Sayed Mojtaba Hosseini

A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair)

Volume 3, Issue 3, October 2011, Pages 71-90

Mohammad Haghighi; Ebrahim Gharleghi; Fatemeh Nikbakht