Keywords = Branding
Development of a Brand Signature Model for Knowledge-based Enterprises

Volume 15, Issue 3, 2023, Pages 531-553


Mohammad Bashokouh Ajirloo; Navid Shafiei; mehrdad naserpour

Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study

Volume 15, Issue 1, 2023, Pages 27-53


Hashem Aghazadeh; Mohammad Haghighi; Mohammad Saleh Torkestani; Mohammad Sadegh Zare

Branding in Creative Industries: Iran's Fashion Clothing Industry

Volume 14, Issue 1, 2022, Pages 37-64


Sajad Khani; Hashem Aghazade; Mohamadrahim Esfidani; Mirahmad Amirshahi

A Model for Multi-sensory Marketing in Tourism Destination Branding

Volume 9, Issue 1, 2017, Pages 63-82


Mohammad Haghighi; Taher Roshandel Arbatani; Ahmad Roosta Roosta; Ali Salehi

A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair)

Volume 3, Issue 3, October 2011, Pages 71-90

Mohammad Haghighi; Ebrahim Gharleghi; Fatemeh Nikbakht