Development of a Brand Signature Model for Knowledge-based Enterprises

Volume 15, Issue 3, 2023, Pages 531-553

10.22059/jibm.2023.345176.4403

Mohammad Bashokouh Ajirloo; Navid Shafiei; mehrdad naserpour

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Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study

Volume 15, Issue 1, 2023, Pages 27-53

10.22059/jibm.2020.289327.3649

Hashem Aghazadeh; Mohammad Haghighi; Mohammad Saleh Torkestani; Mohammad Sadegh Zare

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• PDF 611.12 K

Branding in Creative Industries: Iran's Fashion Clothing Industry

Volume 14, Issue 1, 2022, Pages 37-64

10.22059/jibm.2020.298560.3812

Sajad Khani; Hashem Aghazade; Mohamadrahim Esfidani; Mirahmad Amirshahi

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A Model for Multi-sensory Marketing in Tourism Destination Branding

Volume 9, Issue 1, 2017, Pages 63-82

10.22059/jibm.2017.62318

Mohammad Haghighi; Taher Roshandel Arbatani; Ahmad Roosta Roosta; Ali Salehi

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A comparative investigation of Iranian exporters’ and American importers’ perception of Persian handmade carpet branding strategy in the U.S. market

Volume 6, Issue 3, October 2014, Pages 441-454

10.22059/jibm.2014.50725

Tahmores Hasangholipour; Ali Divandari; Fateme Abbasi Beni

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A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair)

Volume 3, Issue 3, October 2011, Pages 71-90

Mohammad Haghighi; Ebrahim Gharleghi; Fatemeh Nikbakht

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