Keywords = Branding
A Localized Model for Branding in the Iranian Dairy Industry

Volume 16, Issue 1, 2024, Pages 238-261

10.22059/jibm.2023.361786.4611

Shaghayegh Sabaghi; Alireza Rousta; Farzad Asayesh


Development of a Brand Signature Model for Knowledge-based Enterprises

Volume 15, Issue 3, 2023, Pages 531-553

10.22059/jibm.2023.345176.4403

Mohammad Bashokouh Ajirloo; Navid Shafiei; mehrdad naserpour


Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study

Volume 15, Issue 1, 2023, Pages 27-53

10.22059/jibm.2020.289327.3649

Hashem Aghazadeh; Mohammad Haghighi; Mohammad Saleh Torkestani; Mohammad Sadegh Zare


Branding in Creative Industries: Iran's Fashion Clothing Industry

Volume 14, Issue 1, 2022, Pages 37-64

10.22059/jibm.2020.298560.3812

Sajad Khani; Hashem Aghazade; Mohamadrahim Esfidani; Mirahmad Amirshahi


A Model for Multi-sensory Marketing in Tourism Destination Branding

Volume 9, Issue 1, 2017, Pages 63-82

10.22059/jibm.2017.62318

Mohammad Haghighi; Taher Roshandel Arbatani; Ahmad Roosta Roosta; Ali Salehi


A Survey of the Factors Affecting International Exhibition Center Branding (Case Study: Iran Fair)

Volume 3, Issue 3, October 2011, Pages 71-90

Mohammad Haghighi; Ebrahim Gharleghi; Fatemeh Nikbakht