Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase Intention

Volume 9, Issue 1, 2017, Pages 193-211

10.22059/jibm.2017.62323

Mohsen Nazari; Mahsa Ghezelbash

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The Effect of Consumer’s Perceived Quality, Satiation and Satisfaction on Switching Intention (Case under study: Italian Restaurants in Tehran)

Volume 8, Issue 3, 2016, Pages 549-568

10.22059/jibm.2016.60627

Zohreh Dehdashti Shahrokh; Anooshe Hajinoroozi

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The impact of industrial brand equity on brand performance from the perspective of buying center members (Case study: Manufacturers of home appliances in Tehran)

Volume 6, Issue 3, October 2014, Pages 475-496

10.22059/jibm.2014.50743

Zohre Dehdashti Shahrokh; Amin Kohyari Haghighat

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Investigating the interaction effects of customer based brand equity (In Case of Mashhad five stare hotels)

Volume 5, Issue 4, January 2014, Pages 1-20

10.22059/jibm.2013.50341

Fariborz Rahimnia; Seyedeh Zahra Fatemi; Ata Ollah Harandi

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An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department Stores

Volume 4, Issue 1, April 2012, Pages 55-70

10.22059/jibm.2012.28613

Bahram Ranjbarian; Majid Rashid Kaboli; Ali Sanayei; Alireza Hadadian

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Survey of the Impacts of Purchase Involvement on Acceptance of Brand Extensions in High and Low Products

Volume 3, Issue 4, January 2012, Pages 19-34

Mirahmad Amirshahi; Mahmood Shirazi; Samaneh parsa

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