An Integrity-based Conceptual Framework for Creating, Maintaining and Developing Marketing Capabilities, Sustained Competitive Advantage and Superior Business Performance

Volume 12, Issue 3, 2020, Pages 594-626

10.22059/jibm.2019.287401.3609

Ahmad Salimi; Ali Sanayei; Azarnoosh Ansari

• View Article
• PDF 1.49 M

The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted Strategic Orientations

Volume 9, Issue 4, 2017, Pages 739-762

10.22059/jibm.2017.233233.2604

Iman Hakimi

• View Article
• PDF 408.34 K

Explaining the Relationship between Marketing Capabilities and Business Financial Performance

Volume 9, Issue 1, 2017, Pages 103-128

10.22059/jibm.2017.62320

Zohreh Dehdashti Shahrokh; Mohammad Nategh; Razieh Ehsani

• View Article
• PDF 1.59 M

A Model of Brand Performance in Food Industry

Volume 3, Issue 4, January 2012, Pages 115-126

Shahriar Azizi; Manijeh Ghareche; Vahid Satar

• View Article
• PDF 223.08 K