Main Subjects = yre
Number of Articles: 181
Identification Formative Antecedents Archetypes

Articles in Press, Accepted Manuscript, Available Online from 17 April 2023

10.22059/jibm.2023.350884.4484

Fozieh Taheri Mina; Tohfeh Ghobadi Lamuki; meisam latifi; Hosein Hajibabaei

The Effect of Regulatory Focus and Purchasing Strategy Manipulation on Consumer’s Visual Attention to Nutrition Label: A Lab Experiment Using Eye Tracking Method

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2021.325528.4145

Rosa Hendijani; Mohsen Nazari; Elnaz Jafari; Saba Rahimian

Typology and Ranking of Price Discount Frames: A mixed study

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.334602.4257

Mohsen Nazari; Elham zafarianpoor

Consumers’ responses to brand transgression and brand recovery strategy: The moderating roles of brand image and mediating role of forgiveness.

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.341757.4351

naghmeh sheibani moghadam; masoud keimasi; Rosa Hendijani; Mohammad Saleh Torkestani

Identifying Organizational Factors and Components Affecting Customer Experience Management Maturity by Using Meta-Synthesis Method

Articles in Press, Accepted Manuscript, Available Online from 19 July 2023

10.22059/jibm.2022.349658.4469

Payam Mardazad Navi; Kambiz Heidarzadeh Hanzaee; Seyyed Buik Mohammadi; Mohsen Khoon Siavash

Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach

Volume 16, Issue 1, 2024, Pages 114-136

10.22059/jibm.2023.359654.4586

Mostafa Esmaeili Mahyari; Mohammad Ghaffari; Hamid Reza Irani; Elham Ebrahimi

Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis

Volume 15, Issue 4, 2023, Pages 669-688

10.22059/jibm.2023.349282.4464

Seyed Javad Mohammadi; Abolghasem Ebrahimi; Shahrzad Tayaran; Sedighe Tootian Esfehani

Developing an Adaptation Model for 34,000 Human Resources Processes Using Marketing Strategies

Volume 15, Issue 3, 2023, Pages 389-480

10.22059/jibm.2023.356343.4551

Taher Roushandel Arbatani; Bita Bani Hoseinian; Arian Gholipor; Tayebeh Abbasi

Providing a Framework for the Development of Social Commerce

Volume 15, Issue 3, 2023, Pages 506-530

10.22059/jibm.2022.347379.4433

Mohammad Reza Fallah; Ali Hamidizadeh

Development of a Brand Signature Model for Knowledge-based Enterprises

Volume 15, Issue 3, 2023, Pages 531-553

10.22059/jibm.2023.345176.4403

Mohammad Bashokouh Ajirloo; Navid Shafiei; mehrdad naserpour

Providing a Model for Internal Branding Based on the Meta-synthesis Approach

Volume 15, Issue 2, 2023, Pages 273-304

10.22059/jibm.2022.342143.4358

Amin Arefi; Fateme Masoumi; Afsane Azadeh Del

Proposing a Pricing Strategy Framework for Multichannel Retailers

Volume 15, Issue 1, 2023, Pages 1-26

10.22059/jibm.2021.321193.4087

Mohsen Nazari; Mohammad Ali Shahhoseini; Atefeh Hesaraki

Investigating the Process and Factors Affecting the Branding of Startups in Iran: A Multiple - Case Study

Volume 15, Issue 1, 2023, Pages 27-53

10.22059/jibm.2020.289327.3649

Hashem Aghazadeh; Mohammad Haghighi; Mohammad Saleh Torkestani; Mohammad Sadegh Zare

Journal of Business Management

Journal Archive