Journal of Business Management

Main Subjects = yre

An Analysis of the Effect of Brand Evidence and Brand Hearsay on Customer Choice Persuasion of Healthcare Services with Mediating Role of Brand Image (Study of Medical Diagnostic Laboratories in Isfahan)

Volume 10, Issue 3, 2018, Pages 509-528

10.22059/jibm.2018.250009.2912

Ali Sanayei; Azarnoush Ansari; Ferdos Abbaspour

Identification of Key Success Factors - in Developing a Character Merchandising in the Iranian Marketplace using Grounded Theory Method

Volume 10, Issue 3, 2018, Pages 567-582

10.22059/jibm.2018.248932.2892

Azim Zarei; Mohammad Asadi

Customer Behaviour Forecasting in FMCG Retail Industry; Golpakhsh Avval Co. Case Study

Volume 10, Issue 3, 2018, Pages 623-642

10.22059/jibm.2018.240903.2737

Saeed Rouhani; Hamed Ghazanfari; Babak Sohrabi

From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan)

Volume 10, Issue 3, 2018, Pages 643-658

10.22059/jibm.2018.246532.2839

Abbasli Rastgar; Mehri Shahriari

Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences

Volume 10, Issue 3, 2018, Pages 659-672

10.22059/jibm.2018.234046.2651

Farzaneh Haji Hasani; Ali Sadeghpour; Seyyed Moslem Alavi

Investigating the Effect of Compensation on Individual Performance: A Study on the Mediating Role of Internal Motivation and the Moderating Role of Self-efficacy and Reward Expectancy

Volume 10, Issue 3, 2018, Pages 673-694

10.22059/jibm.2014.51039

Ali Divandari; Mohsen Nazari; Seyed Reza Seyed Javadin; Abbasali Haji Karimi; Hamzeh Rayej

Designing a Model for Evaluating Marketing Channels based on the Fuzzy Best-Worst and Fuzzy EDAS Methods

Volume 10, Issue 3, 2018, Pages 695-712

10.22059/jibm.2017.238125.2684

Mahdi Nsarallahi; Mohammad Reza Fathi; Alireza Faghih

Do Animal Mascots Affect the Reaction of the Customers to the Ads: An Experimental Method

Volume 10, Issue 2, 2018, Pages 253-278

10.22059/jibm.2018.247685.2863

Manijeh Bahrainizadeh; Mahdiehsadate Alavizadeh; FAriba Hashemifard

Understanding the Experience of Emotional Purchase of Durable Goods: A Phenomenological Study of Purchasing Home Appliance as Dowry

Volume 10, Issue 2, 2018, Pages 325-348

10.22059/jibm.2017.241967.2758

Maryam Khalilimoghadam; Morteza Soltani; Hamid Reza Yazdani; Hossein Khanifar

Investigating the Effects of Firm Affective Commitment to Loyal Customers on the Customers’ Citizenship Behavior Considering the Mediating Role of Customers’ Affective Commitment to the Firm (Case Study of Mellat Bank Branches in Neishabour City)

Volume 10, Issue 2, 2018, Pages 371-398

10.22059/jibm.2018.234180.2618

Jalil Safehian; Amir Mohammad Fakoor saghiye; Alireza Khorakian

Studying the Intermediating Role of Organizational Pride in the Effect of Employer Branding on Sale Performance

Volume 10, Issue 2, 2018, Pages 339-420

10.22059/jibm.2018.237530.2677

Nasser Asgari

The Investigation of the Effective Factors of Process and Extent of Realization Trade Show Goals from the Standpoint of Exhibitors

Volume 10, Issue 2, 2018, Pages 421-440

10.22059/jibm.2018.237565.2678

Vahideh Alipoor; Saeed Jalalian; Ehsan Ghorbani

An Investigation of Values: Laddering with Cosmetic Products Consumers

Volume 10, Issue 2, 2018, Pages 441-460

10.22059/jibm.2018.226290.2466

ESFANDYAR Mohammadi; Sedigheh Moradi; Ghasemali Shiri; Yasanollah Porashraf

Design and Explanation of the Model of Dynamic Segmentation through the International Petroleum Product Market of Iran (Case Study: International Gasoline Market)

Volume 10, Issue 1, 2018, Pages 73-96

10.22059/jibm.2017.222665.2392

Mohammad Reza Hamidizadeh; Behtash Jamalieh Bastami

Studying the Mediating Role of Relationship Quality Dimensions between Service Personalization and Customer Gratitude Impact on Brand Equity (Case Study: Irancell Company)

Volume 10, Issue 1, 2018, Pages 207-228

10.22059/jibm.2017.232326.2586

Mahdi Nadaf; Abdolhadi Darzian Azizi; Sahar Tirandaz

Meta-analysis of Influencing Factors on Perception of Fairness in Dynamic Pricing

Volume 10, Issue 1, 2018, Pages 229-252

10.22059/jibm.2017.208145.2108

Mohsen Nazari; Ali Heidary; Manijeh Haghighinasab; Mehdi Samizadeh

The Relationships between Sales Culture and Customers’ Perceived value and Performance (the Case of Employees and Customers of Banks and Financial Institutions in Poldokhtar City)

Volume 9, Issue 4, 2017, Pages 689-716

10.22059/jibm.2017.219458.2341

Zahra Ahmadi Alvar; Yasan allah Pour Ashraf; Zeinab Toulabi

The Impact of Organizational Culture on Marketing Capabilities and Performance: Explaining the Mediating Role of Extroverted Strategic Orientations

Volume 9, Issue 4, 2017, Pages 739-762

10.22059/jibm.2017.233233.2604

Iman Hakimi

Archetypal Associations of Geometric Shapes: Lessons for Marketing Managers

Volume 9, Issue 4, 2017, Pages 787-806

10.22059/jibm.2017.223997.2424

Atefeh Talebnejad; Bahram Ranjbarian; Hamid Bidram; Hossein Samavatian

Model of Successful Branding in the Ceramic and Tile Industry Using Grounded Theory Approach

Volume 9, Issue 4, 2017, Pages 826-807

10.22059/jibm.2017.207508.2102

Shahriar Azizi; Manije Ghareche; Abolfazl Barati

Identifying and Classifying the Factors Affecting Fast Food Store Selection Using Factor Analysis Method

Volume 9, Issue 4, 2017, Pages 827-854

10.22059/jibm.2017.233469.2606

ُSayyed Moslem Alavi; Abolghasem Ebrahimi; Elahe Pourmourdinin; Nazanin Masooudy

Designing a Framework to Implement Social Commerce from the Perspective of Organizational Change Capacity

Volume 9, Issue 4, 2017, Pages 855-876

10.22059/jibm.2017.224037.2426

Mohammad reza Fallah; Mona Jamipour; Ghazale Taheri

The Relationship between Brand Transformational Leadership Style and Brand Citizenship Behavior Considering the Mediating Role of the Staff Trust in Sales and Marketing in the Ceramic and Tile Industry

Volume 9, Issue 4, 2017, Pages 877-904

10.22059/jibm.2017.241856.2756

Mohammad Mahmoudi Meimand; Sahar Golkari hagh; Mahmoud Samii Nasr; Hassan Mehrmanesh

The Effect of Brand Equity and Social Capital on Brand Image (A Study of Samand Automobile Brand)

Volume 9, Issue 4, 2017, Pages 905-925

10.22059/jibm.2017.239991.2721

M M; Dar t

Exploring the Impact of Different Dimensions of Organizational Citizenship Behavior on Customer-based Brand Equity in the Hotel Industry: The Moderator Role of Islamic Work Ethic

Volume 9, Issue 3, 2017, Pages 439-462

10.22059/jibm.2017.230302.2547

Elham Ebrahimi; Ali Shoja; Neda Pirani AhmadAbad

Journal Archive

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)