Journal of Business Management

Main Subjects = yre

Investigating the effect of context factors on the effectiveness of brand placement in movies

Volume 7, Issue 3, 2015, Pages 679-698

10.22059/jibm.2015.51465

Zahra Gholizadeh; Kambiz Heidarzadeh

Explanation of personality factors affecting oniomania with an emphasis on moderator role of keeping up with the Joneses

Volume 7, Issue 3, 2015, Pages 699-720

10.22059/jibm.2015.53196

Abbasali Rastegar; Mohammad Ali Siah Sarani Kojori

Simulating the effects of Knowledge co-creation policies in supply chain on NPD performance using system dynamics

Volume 7, Issue 3, 2015, Pages 737-760

10.22059/jibm.2015.52863

Ali Mohaghar; Mostafa Razavi; Mohammad Mirkazemi Mood

Identification of the effective criteria on choosing imitation brand for consumables

Volume 7, Issue 2, 2015, Pages 273-294

10.22059/jibm.2015.52897

Seyed Babak Ebrahimi; Hamid Ketabian; Hesam Rahimi

The influence of service environments on customer emotion and service outcomes

Volume 7, Issue 2, 2015, Pages 363-380

10.22059/jibm.2015.50734

Yasanollah Pourashraf

Effective factors on reacquiring lost customers in insurance company

Volume 7, Issue 2, 2015, Pages 407-426

10.22059/jibm.2015.52322

Amir Khanlari; Mahshad Alsadat Doaei Oskoei

Determining effective characteristics on ADSL internet users’ behavior in Iran

Volume 7, Issue 2, 2015, Pages 427-444

10.22059/jibm.2015.50721

Mohammad Hadi Sadegh; Mohammad Ali Shah Hoseini

Examination of the impact of brand elements on consumers’ attitude & behaviour toward extended brand (Case study: Kaleh meat and dairy products company)

Volume 7, Issue 2, 2015, Pages 445-462

10.22059/jibm.2015.50741

Seyed Mohammad Tabatabaee Nasab; Zohreh Mohammad Nabi

Identifying effective methods in sales promotion of liability insurance in Iran Insurance Company

Volume 7, Issue 2, 2015, Pages 501-513

10.22059/jibm.2015.55557

Ali Vadie Nowghabi; Hashem Aghazade; Mohammad Haghighi

Analysis of the factors affecting development of the services brand identity

Volume 7, Issue 1, 2015, Pages 1-21

10.22059/jibm.2015.52323

Mohammad Bashokouh; Mitra Shekasteband

Customer segmentation in Fast Moving Consumer Goods (FMCG) Industries by using developed RFM model

Volume 7, Issue 1, 2015, Pages 23-42

10.22059/jibm.2015.51674

Vahid Baradaran; Mohammad Biglari

A survey of impulse buying behavior in subway’s passengers

Volume 7, Issue 1, 2015, Pages 67-82

10.22059/jibm.2015.50753

Kambiz Heidarzadeh Hanzaee; Nastaran Dehghani Samani

Segmentation of customers based on food related lifestyle scale at chain restaurants (Case study: Boof fast food chain restaurants in Tehran)

Volume 7, Issue 1, 2015, Pages 83-99

10.22059/jibm.2015.50723

Masumeh Hoseinzade Shahri; Massuod Karami; Mahnaz Mehrabani

The facilitating effect of individual, environmental and fashion involvement factors on impulse buying

Volume 7, Issue 1, 2015, Pages 127-144

10.22059/jibm.2015.50850

Babak Abedi; Naser Asgari; Hosein Safari; Ahmad Assadzadeh; Afshin Rahnama Qara Khan Biglou

Classic Grounded Theory; description of generating Gravity Center of Iranian Health Tourism Brand Identity Theory

Volume 7, Issue 1, 2015, Pages 145-162

10.22059/jibm.2015.52324

Ali Akbar Farhangi; Mehdi Karoubi; Faraz Saadeghvaziri

Regulation and prediction of customers’ behavior according to Rough Set Theory and Selectability/Rejectability Measures (Case study: Sony Ericsson Mobile Phone)

Volume 7, Issue 1, 2015, Pages 163-185

10.22059/jibm.2015.53857

Effat Mohammadi; Reza Sheikh

The effects of distribution channel diversification of luxury brand on consumers’ brand value and loyalty consumers in clothing market Kerman

Volume 7, Issue 1, 2015, Pages 187-208

10.22059/jibm.2015.50751

Ali Molahoseini; Faride Tajaddini

A new approach on using data mining techniques in identifying effective factors on customers’ satisfaction

Volume 7, Issue 1, 2015, Pages 231-251

10.22059/jibm.2015.50740

Mohammad Nasiri; Elham Akhondzade Noghabi; Behrouz Minaie Bidgoli

The role of corporate social responsibility on consumer decision making in the food maturing market

Volume 6, Issue 4, January 2015, Pages 687-708

10.22059/jibm.2014.50737

Reza Esmaeilpour; Mohammad Dostar; Shima Soltani

The effect of brand community on brand characteristics

Volume 6, Issue 4, January 2015, Pages 709-730

10.22059/jibm.2014.51382

Akram Eghbali; Shahnaz Nayebzade; Hasan Dehghan Dehnavi

Examining the effective factors on and consequences of satisfaction of inbound tourists and assessing their satisfaction of tourism services in Isfahan

Volume 6, Issue 4, January 2015, Pages 731-753

10.22059/jibm.2014.52107

Manijeh Haghighinasab; Hamid Reza Yazdani; Ensieh Karimi

Investigation of the effective factors on brand equity enhancing with an emphasis on promotion and corporate image

Volume 6, Issue 4, January 2015, Pages 755-772

10.22059/jibm.2014.50728

Mohammad Reza Hamidizadeh; Mohammad Hossein Balaghi Inalu; Mahdi Ataei

The effect of entrepreneurial marketing on marketing performance through innovation (Case study: companies active in industrial automation, communications, computer and digital equipment)

Volume 6, Issue 4, January 2015, Pages 809-826

10.22059/jibm.2014.50744

Ali Safari; Razieh Gharebashlooni

A survey of E-loyalty effective factors and barriers to E-banking services in private banks customers in Golestan province

Volume 6, Issue 4, January 2015, Pages 827-844

10.22059/jibm.2014.50749

Ebrahim Abbasi; Ali Akbar Rajabi Myandareh

Developing a model for explaining tourism destination brand equity (Case study: Isfahan City)

Volume 6, Issue 4, January 2015, Pages 845-866

10.22059/jibm.2014.51778

Mohammad Ghafari; Bahram Ranjbarian; Saeed Fathi

Journal Archive

Volume 15 (2023)

Volume 14 (2022)

Volume 13 (2021)

Volume 12 (2020)

Volume 11 (2019)

Volume 10 (2018)

Volume 9 (2017)

Volume 8 (2016)

Volume 7 (2015)

Volume 6 (2014)

Volume 5 (2013)

Volume 4 (2012)

Volume 3 (2011)

Volume 2 (2010)

Volume 1 (2009)